Unlocking | Un-gating Amazon Selling Categories | Category Approval Experts | Consultants

Amazon Categories and Products Requiring Approval 

In many cases Amazon Sellers are required to obtain approval from Amazon before listing in certain product categories. As Amazon continues to grow, so does its seller base. Getting approved in some categories is quite easy while getting approved for other categories will be very difficult.  There are some categories that are very strict in their approval application process.  Some Amazon categories are easy to navigate through and some are not flexible at all.  

Amazon Categories and Products Unlocking Requirement 

The table below from Amazon lists the categories that currently require approval. If you would like to sell in one of these categories, click the link next to the category name and follow the instructions to submit your application. (see page here). 

Amazon Specific Products Requiring Approval 

There are some products that need to be approved to sell even if the Amazon selling categories are open.   Amazon reserves the right to require approval for any product that lists on Amazon. 

For the links for approval to see: 

What Does It Mean to Un-gate an Amazon Category? 

When products are gated it typically means that they are susceptible to counterfeiting.  Amazon wants nothing more than to provide its customer the best-selling experience possible.  Sellers must prove to Amazon that they are purchasing non-counterfeit goods.  Companies who specialize in un-gating and unlocking Amazon categories like Palmetto Digital Marketing Group have has success un-gating dozens of categories for its clients. 

Amazon wants to protect its customers and reputation. So un-gating is unfortunately a necessary requirement.  

Understanding the requirements for Unlocking or Un-gating Amazon Categories 

So you have applied to sell on Amazon Seller Central, you also applied to a locked category and were approved. You are making progress, you now apply to another gated category and get turned down, now what? This is very typical - the requirements for getting approved in various categories can differ. Amazon reserves the right to change application requirements at their discretion. 

We highly recommend doing some preliminary research prior to submitting your approval. In doing this you will have ample time to gather the necessary documents for approval, which are typically Materials Safety Data SheetsFDA compliance forms, Purchase Order paperwork or trademark ownership.  

Amazon Category and Un-gating specialist  

The team at Palmetto Digital Marketing Group are subject matter experts. Think of us as your own personal Amazon workforce. Our motto is "we do Amazon, so you don't have to."  We focus on increasing Amazon detail page traffic and conversion rates so our clients can achieve Amazon dominance.  We specialize in both short and long-term engagements, with a primary focus on improving digital marketing effectiveness.   

UNLOCKING AND UNGATING AMAZON CATEGORIES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH,

UNLOCKING AND UN-GATE AMAZON CATEGORIES : ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

 

 

How To Find or Select Products to Sell on Amazon

Are You Looking For Products to Sell on Amazon? Go Private Label!

PDMG can help. We specialize in a wide range of Amazon services.  One of our newest services helps Amazon sellers find products to sell on Amazon.

How to Find Products to Private Label on Amazon

Private Label Selling on Amazon - Secrets and Tips

Private Label Selling on Amazon - Secrets and Tips

So you want to sell on Amazon, and you just don't know where to start? You know that Amazon is the future and you want a piece of the action. Well guess what? So do thousands of other sellers. Do you want to know how to beat your competition? We can teach you how to be successful when others will fail.  It all starts with private label product selection!  Forget Alibaba,  you need to go straight to the source - the factory suppliers in Asia. You need to create your own private label brand. What products do you select to add to your private label brand assortment? We can help you! 

WE FACTOR THE PRODUCT RANKINGS ON AMAZON

Our expert merchandisers will search Amazon's 500,000,000 million products and find only the best products in each category. 

WE FACTOR THE COMPETITION ON AMAZON

Our expert merchandisers will review how much competition you will potentially face. Our data shows that less competition is more advantageous to private label sellers.  

WE FACTOR THE AMAZON RETAIL PRICE (or your MANUFACTURING cost)

Our expert merchandisers know the exact sweet-spot for each product selling category. Our data shows that factoring a products retail price is paramount to your success. We can talk you through why if you engage our services. 

WE DETERMINE IF AMAZON MARKETING SERVICES ARE AN OPTION

Our data shows that when sellers invest in marketing their products they drive more revenues. All of our top selling merchants invest heavily in amazon Sponsor Ads and content marketing.  So selecting products that are prime for marketing campaigns is an important factor when selecting products to sell on Amazon.

WE FACTOR THE AMAZON PRODUCT CATEGORY

For first time sellers - we suggest staying away from various Amazon product categories. Our merchandisers know which categories are best for first time Amazon sellers.  Picking the incorrect product, in the incorrect Amazon category can sink your efforts even before you start selling.

WE FACTOR THE UNIQUENESS OF THE PRODUCT

Our data shows that unique products sell better on Amazon and of course there should logically be less competition.

WE FACTOR THE IMPORTING FREIGHT AND DUTY COSTS

We know exactly which products can be received in the Amazon FBA warehouses without breaking the bank. Sellers have 2 importing options - global air fright or shipping containers. We can help you lower the cost for both options by selecting the right products for sellers. 

WE FACTOR WHAT AMAZON WILL CHARGE SELLERS FOR STORAGE COST

That's right - not every product is the same. Our expert merchandisers will select products that financial works best for sellers. Selecting the right products can substantially reduce your storage costs at the Amazon FBA warehouses. 

WE FACTOR WHAT AMAZON WILL CHARGE FOR FBA SERVICES

Our expert product merchandisers weigh every potential fee that Amazon charges sellers for FBA services. The products you choose to sell on Amazon drastically affects your pick, pack and ship cost through Amazon FBA services.

 

We Weight Every factor in Picking Products to Sell on Amazon

We Weight Every factor in Picking Products to Sell on Amazon

Convinced, How Does the Process Work?

When you work with PDMG, we just don't take your money and pick products for you. Other companies do just this and won't explain their rational. We are different. 

Amazon Sellers (Our Clients) Provide PDMG with Selling Category Preferences

Tell us which Amazon categories interest you as a seller on Amazon.

PDMG will research and choose 10 potential products for our clients

We search Amazon and find 10 products (choosing more is an option if requested at a higher cost) that fall into your selling categories.

PDMG will highlight our top 3 potential products

We list our top 3 selecting picks and give you our reasoning why we like them most.

PDMG will then present our findings to you

We create a professional power point presentation to review with you on a 30 minute consulting call.

PDMG will explain to our clients all the selecting details, tricks, tips and secrets

Within your presentation, we literally explain every factor that goes into our selecting process. 

PDMG makes sure that moving forward clients can select their own products to private label

That's right - after the first consulting session - you will have all the tools to select your own products to private label as you grow your Amazon business. 

OK You have Products - How to Private Label Them

Sellers have two options when finding products to sell on Amazon. They can research and locate the products to sell on Alibaba or they can go directly to the factories by passing Alibaba all together. What's the difference?

Alibaba

Alibaba is China’s — and by some measures, the world’s biggest online commerce company. Its three main sites — Taobao, Tmall and Alibaba.com — have hundreds of millions of users, and host millions of merchants and businesses. Alibaba handles more business than any other e-commerce company. (Source WSJ)

Factories, agents and sources located in China 

PDMG has sourcing connections in China.   Contact us for more information.

 

how to select products to sell on amazon: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH,

HOW TO SELECT PRODUCTS TO SELL ON AMAZON : ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

 

 

 

 

Amazon Enhanced Brand Content Designers | Experts | A+ Page Designers

We are Amazon A+ Content and Enhanced Brand Content Design Experts

Are you taking advantage of HTML-based, premium content that serves only one purpose, to drive more conversions on a detail page?  It's said that Amazon, A+ content can increase sales on average 3 to 10% by informing potential customers about your product benefits and offering, its also helps with Amazon SEO.

 

What is Amazon A+ Content?

Amazon A+ Content is added and sup'd up marketing content which calls out various product features and benefits. Amazon A+ Content is laid out in Amazon templates on your Amazon product page. If you are looking for experience Amazon A+ Content designers - the team at Palmetto Digital Marketing Group will not only meet your needs but will exceed them! Amazon A+ content can only be used within Vendor Central and Vendor Express accounts.

What is Amazon Enhanced Brand Content? 

amazon enhanced brand content

Enhancing your product detail page will surely help to increase your conversion rates and sales. Amazon enhanced brand content can be utilized on Amazon seller central.

Use detailed product images and additional text placements to provide a more comprehensive product description. This will engage your customers and address their most common questions in order to drive more rapid and informed purchase decisions. (Amazon)

 

Why is Amazon A+ Content and Amazon Enhanced Brand Content Important?

PDMG uses best practices when creating Amazon Enhanced Brand Content

PDMG uses best practices when creating Amazon Enhanced Brand Content

Helps Your Overall Amazon Item Detail Page Conversion Rate

Enhanced branded content will increase your detail pages conversion rate. Conversion rate matters! Most notably among Prime members, Amazon’s conversion rate hoovers around 74% whereas for non-Prime members, the conversion rate is still between 10-15%.  If anything, these conversion rates illustrate strong loyalty to Amazon.  Enhanced brand content combined with Amazon FBA and prime memberships is the perfect recipe for success on Amazon. 

Creates Better ROI for Your Amazon Marketing Campaigns (Sponsored Ads)

Amazon sponsored ads are an effective way to show your products in front of the right customers and ensure that your products are visible on the first page of the Amazon search results. It typically takes many months to have your products show in the Amazon results organically. With Amazon PPC you can show your products immediately.  Amazon sellers can bid on search terms, set up campaigns, track results and much more with Amazon PPC ads. Be assured, utilizing Amazon A+ or Amazon Enhanced Brand Content for marketing efforts will produce more sales.

Allows for Leveraging Good Graphic Design

Once you engage Palmetto Digital Marketing Group, we will work hard to get to know your Amazon business goals. We will learn about your brand and more notably be in a position to expand your Amazon business. 

Brand Storytelling

Why do some brands resonate with consumers while others are ignored on Amazon? We use a framework for creating brand stories on Amazon that convert customers.  PDMG will help you create a good brand story, to ensure long-term success on Amazon.

Amazon Copy Writing Services for Amazon A+ and Amazon Enhanced Branded Content

Amazon wants sales. They reward sellers that convert. So you need great copy.  Every visitor that does not buy your product hurts your rankings. They make Amazon less likely to showcase your product in searches because you are not making Amazon money.  That's why using strong copy on your Amazon A+ page or Amazon Enhanced Branded Content page helps you sell more by converting more customers.

AMAZON A+ Content and Enhance brand content experts: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX Az, baltimore md, cleveland oh, columbus oh,

AMAZON A+ PLUS CONTENT AND ENHANCED BRAND CONTENT DESIGN EXPERTS : ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Amazon PPC Management | Services | Experts | Consultants | Specialists

The Keys to Crushing it with Amazon PPC (Pay Per Click)

Amazon sponsored ads are an effective way to show your products in-front of the right customers and ensure that your products are visible on the first page of the amazon search results. It typically takes many months to have your products show in the Amazon results organically. With Amazon PPC you can show your products immediately.  Amazon sellers can bid on search terms, set up campaigns, track results and much more with Amazon PPC ads.

Amazon PPC Keyword Audit

Whether you have current Amazon PPC Accounts, or are looking to create new Amazon PPC Campaigns, the experts at PDMG will perform an Amazon PPC audit of current account.  If you are starting from scratch, we will create a proposal for you to review.

Amazon PPC Plan of Action

Our Amazon PPC specialists learn about you and your business, your target audience and your business goals, we use our experience to create a plan of action.   Our staff will:

Create Amazon PPC  Keyword Lists

We Are Amazon PPC Experts

We Are Amazon PPC Experts

Where do you find the right PPC keywords, and how do you organize and manage them once you find them? This is our specialty. We use tools that help us find keywords that will help grow your business.  Once we find a list of keywords that produce results, we expand our research to find even more keywords and longer tail keywords. 

Create Amazon PPC Keywords Campaigns

A set of Amazon ad groups that share a common daily budget, product targeting, and other general settings that revolve around the campaign.  Amazon campaigns are often used to organize categories of products or services that you offer.

Create PPC Keywords Adgroups

An Amazon ad group contains one or more ads which target a shared set of keywords. Ad groups live under the Amazon campaign.

Create a PPC Bidding Strategy

The Amazon PPC bidding system lets you modify your bids only on queries that are most likely to lead to conversions. The Amazon PPC platform analyzes thousands of keyword/ad auctions and ensures that your Ads meet a certain criteria.  Typically the platform will show your ads based off of your Max CPC bid and ad relevance.

Create a PPC Negative Keyword List

Using negative keywords within your Amazon PPC account is essential to success.  Negative keywords let you exclude search terms from your campaigns. This feature allows you to focus on only the keywords that matter to converting prospects into customers. Negative keywords also help you achieve a better overall ROI.

Review Search Term Reports for New Ideas

The Amazon PPC consultants at PDMG use search term reports to find hundreds of keywords that are relevant, based off of Amazon customer searches in the Amazon search bar. We use this within the PPC campaigns and for general Amazon optimization.  

Implement Amazon PPC Keyword Matching Strategy

We've gone ahead and provided information about match types from Google. 

Broad match (example)

Broad match is the default match type that all your keywords are assigned. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations.

Amazon Match Offerings

Amazon Match Offerings

  • Example keyword: women's hats
  • Example search: buy ladies hats

 

Phrase match (example)

Ads may show on searches that match a phrase, or are close variations of that phrase, with additional words before or after. Ads won't show, however, if a word is added to the middle of the phrase, or if words in the phrase are reordered in any way.

  • Symbol: "keyword"
  • Example keyword"women's hats"
  • Example search: buy women's hats

 

Exact match (example)

Ads may show on searches that match the exact term or are close variations of that exact term. Close variations here may also include a reordering of words if it doesn’t change the meaning, and the addition or removal of function words (prepositions, conjunctions, articles, and other words that don’t impact the intent of a search).

  • Symbol[keyword]
  • Example keyword[women's hats]
  • Example search: hats for women

    Providing Month Reporting with Usable Insights

    Amazon PPC experts provide regular reports on campaign performance.  PPC reports typically shed light onto the following questions:

    • Baseline of data before this time frame? 
    • Baseline of data for this time of year? 
    • What is the goal of this PPC campaign? 
    • Are the PPC numbers up, down, or neutral? 
    • Can we determine why performance is up, down or neutral? 
    • General takeaways and learning

     

    Other Secrets to Mastering Amazon PPC

     

    • Learn how ad spends affect rankings, even organic sales
    • Learn why the more you spend the more you sell
    • Reviews help PPC and overall conversion rates
    • Determine how to identify your best keywords
    • Learn why contiually running your Amazon ads helps your overall business
    • Everything you need to know about Amazon PPC ROI
    • Learn why your ROI gets better throughout the month

    AMAZON PPC Management and Services: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX Az, baltimore md, cleveland oh, columbus oh, 

    AMAZON FBA EXPERTS AND MANAGEMENT: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

    Amazon Optimization Experts | Consultants | Consulting | Specialists

    Hire Our Experts for the Best Amazon Optimization Techniques and Results

    PDMG - Amazon Optimization Experts

    PDMG - Amazon Optimization Experts

    Are you looking to drive more revenue through your Amazon product listings? Do you want to increase your visibility on Amazon? Are you looking to have your listings convert better, making you more money? We can help you crack the code to optimize for Amazon’s search algorithm, called A9.

    A vast majority of purchases on Amazon begin in the search bar. The more keywords your listing is indexed for, the more searches your listing can rank for in the search results.  It's keywords that drives success on Amazon.

    What is Amazon A9 Search Algorithm?

    Like the Google Search algorithm, A9 connects customer searches to products in Amazon

    Master A9 to make more money

    Master A9 to make more money

    However, there are major differences between Google’s algorithm and Amazon’s A9. Unlike Google, Amazon’s definition of success isn’t to send traffic to other sites, but to find the product that will provide the best sales conversion. It is for this fundamental difference between the two search engines that you cannot just apply the same tactics we’re used to in optimizing for Google, Yahoo or even Bing.

     

    What are the Steps for Optimizing Your Amazon Listings?

    Amazon Keyword Optimization

    Keyword research is the core of Amazon Optimization. Products can only be found for a specific search query if the listing contains all of the necessary search keywords. For this reason, a crucial first step of Amazon listing optimization is to do comprehensive keyword research to find out which keywords are relevant to your product. Our Amazon experts provide a thorough search term analysis to be placed into your back-end search term fields within Seller Central. Most sellers get these wrong, we show you how to get them right!

    Amazon Copy Optimization

    Watch this video from the experts!

    Our ecommerce copywriters leverage your Amazon listing's product descriptions to increase your product's keyword exposure.  At the same time, great marketing copy helps potential customers understand your brand, helping you sell more!

    Amazon Bullet Optimization:

    Our team of Amazon experts create captivating copy that converts; and yes we do this in your bullet points.  We format your bullet points so they are designed to sell.  We make sure that your marketing message is clear, and that your product grabs your customers attention.  We also integrate the Amazon search terms throughout your bullets to improve you listing positions.

    Amazon Title Optimization:

    Your product's title is the first piece of content potential customers interact with. We build you a powerful title designed to maximize keyword exposure and conversion.  Proper title optimization helps your products rank better too! 

     

    Amazon Image Optimization

    Your images are an important deciding factor to converting customers.  Images play a huge part in influencing the consumer's decision to buy. Product images are very important, because customers want to have a sense that they know exactly what they are buying.  Amazon allows for many images - so use them wisely! We can help you decide which images work best. 

     

    Amazon detail page Conversion Optimization

    Have you ever wondered how many customers land on your product detail page but aren't buying your product? If you can increase your conversion rate this could potentially add up to hundreds of thousands of dollars over time.  We also suggest using Amazon A/B testing tools to see which product detail page outperforms the other. 

     

    Amazon Listing Optimization

    When you create  product listings, sellers have the option to create variations for certain products and categories. For more information about creating products in the Amazon catalog, visit Amazon.  If you sell a group of related products, we can help you create product variations, doing so will give your detail page depth, and your customers more options - this helps in converting visitors to customers.

    Amazon optimization and listing variation example from PDMG

    Amazon optimization and listing variation example from PDMG

     

     

    AMAZON Optimization EXPERTS AND SPECIALIST: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH, 

    AMAZON FBA EXPERTS AND MANAGEMENT: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

    Amazon FBA Experts | FBA Specialists | FBA Consulting | FBA Consultants

    We are Amazon FBA Experts and Amazon FBA Consultants Who Help Companies Sell More on Amazon

     

    Amazon FBA Experts and Specialist 

    Amazon FBA Experts and Specialist 

    At Palmetto Digital Marketing Group, we offer Amazon set up, management and Amazon consulting services to companies who want to increase their Amazon revenues. Our motto is "We do Amazon so you don't have to."  

    What is Amazon FBA?

    Let Amazon pick, pack, and ship your orders. It's the best way to ship your products to your customers, and it's very cost effective too! Amazon has one of the best fulfillment networks in the world, and your business can benefit from our expertise. With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers. Best of all, FBA can help you scale your business and reach more customers.

    Amazon FBA Expert Services

    1. Our Consultants Set up FBA Services.

    If you already have a Selling on Amazon account, add FBA to your account. If you don't have a Selling on Amazon account, get started today.

    2. Our Amazon FBA Specialists create your product listings.

    Add your products to the Amazon catalog one at a time, in bulk, or by integrating your inventory-management software with Amazon's API.

    3. Our Amazon FBA Experts help you prepare your products for shipment to Amazon.

    Make sure your products are "e-commerce ready" so they can be safely and securely transported all the way into a customer's hands. Need supplies? Get Amazon preferred prep and shipping supplies delivered to your door.

    4. Our Amazon FBA Experts provide direction so you can ship your products to Amazon.

    Create your shipping plans, engage discounted partner carriers, and ship and track your shipments to Amazon fulfillment centers. Amazon's online seller tools can help you through the process.

    5. Using Amazon FBA allows customers to order your products and Amazon picks, packs, and ships them - Wow, now that's Amazing!

    Prime customers get fast, free shipping on your products, and all customers can qualify for FREE shipping on eligible orders. Amazon fills those orders quickly and efficiently using our advanced, web-to-warehouse, high-speed picking and sorting system. Customers receive tracking information from Amazon.

    6. Our Amazon FBA Experts and Amazon provides customer support on products you sell.

    Our world-class customer-service team manages customer inquiries, refunds, and returns for orders on Amazon marketplaces, 24 hours a day, seven days a week.

    What Are Amazon FBA Fees?

    Effective February 22, 2017, Order Handling, Pick & Pack, and Weight Handling fees will be consolidated into a single, per-unit Fulfillment Fee. In addition, 

    Effective October 1, 2017, Amazon will reduce the Fulfillment Fee for all items shipped in October. October Fulfillment Fees will be consistent with Fulfillment Fees in November and December. 

    2017 FBA Fees from PDMG

    2017 FBA Fees from PDMG

    Benefits of Using Amazon FBA

    1. Save space, time and money (no need for a warehouse, pick, pack or fulfillment)

    2. Take advantage of 2-day shipping to prime

    3. Take advatage to ship for free for orders more than $35

    4. No need to handle your own customer services (although some customer is still needed)

    5. Win the Buy Box from day one (automatically be eligible to win the buy box)

    6. Appeal to Amazon’s most loyal customers and increase your margins (customers trust "ships" from Amazon)

    7. Easily sell on EBay with FBA

    Learn More About Amazon FBA - What the Amazon FBA Video Below

     

     

    AMAZON FBA Experts and Specialist: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

    AMAZON FBA EXPERTS AND MANAGEMENT: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

    SEO for Small Businesses in Charleston, SC

    Palmetto Digital Marketing Group Works with Small Businesses To Drive SEO and Search Traffic

    Learn to Cook from a Professional Chef In Your Own Home

    We have the pleasure to do SEO work for Food Fire + Knives. This is a new startup in the Charleston, SC area that offers education and fun Cooking Classes and Cooking Workshops in your own home! 

    Introducing a fun, hands-on culinary experience to Charleston, SC. Food Fire + Knives will show you how to make professional quality food in YOUR kitchen. By teaching proven restaurant methods, we tailor a home cooking experience that is accessible to everyone, providing valuable, life-long knowledge that will take your culinary potential beyond your expectations.

    Now Introducing Groupon Deals! 

    "I'm excited to offer a limited time Groupon Promotion for two, that includes our Culinary Basics Workshop. This is definitely my favorite, as it lays the groundwork for additional Cuisine Workshops. Not only is it entertaining but it's also educational in that you'll learn fundamental cooking techniques and use knife skills you never knew you had. The food you'll prepare with one of our expertly trained Chefs is simple, delicious and a perfect introduction to Food Fire + Knives. Call me now to book your special Groupon experience" Call Now (843)405-3050  

    About Our SEO Services for Small Businesses 

    At Palmetto Digital Marketing Groupwe understand that to many Search Engine Optimization (SEO) is an enigmatic puzzle that's difficult to solve.  This is not true, however there is a science behind it.

    Great SEO's take a comprehensive approach, they make sure that your site uses best practice and provides Google with clean, readable content.  They focus on the technical, creative and social implications. They keep up to date with trends and search engine updates making sure that your content is helping you, not hurting you. Lastly, they understand the importance of social media integration and content generation. A balanced approach is what drives SEO success. Call us today (919-414-1776) to find out how we can help you be found! 

     

    Amazon Seller Central Consultants | Amazon Consulting | Consulting Services for Amazon

    We Are Amazon Consultants That Help You Sell More on Amazon

    amazon consulting

    Listing products on Amazon gives eCommerce entrepreneurs visibility to millions of shoppers across the globe. With extensive experience and in-depth domain expertise in Amazon Product Data Entry Services, Palmetto Digital Marketing Group helps you set up and manage a number of products along with their details including SKUs, titles, descriptions, images, attributes, pricing, tech specs, customer reviews and a lot more.

    Amazon Consultants That Understand How to Get Your Products to Rank in Seller Central 

     Our consultants strictly comply with Amazon’s product detail page guidelines to create well-optimized product listings that not only boost your web presence but also lead to a substantial increase in product sales and conversion rates.

     

    Amazon Seller Central Consultants That Can Manage Your Entire Amazon Business

    images.jpg

    Delivering a vast array of Amazon seller Central services, PDMG supports online retailers in growing their business online. We use technology to capture product information from various sources like catalogs, competitors’ websites, manufacturers’ sites, etc., add, manage & update the product details, as well as better manage pricing, orders and inventory in a timely fashion.

     

    Our Amazon Seller Central Consultants Offer a Full Range of Amazon Services Including Full Amazon Account Management

    Amazon product categorization

    iStock_000017304724Medium.jpg

    With more than 20 product categories open for selling across Amazon, it can be overwhelming for online merchants to classify items with utmost precision. This is where the Amazon consultants at PDMG can help you. We can sort your products appropriately across open categories as well as categories requiring approval to make it easy for the visitors to locate the items and provide them a seamless shopping experience.

    Amazon Product Data Entry

    Our Amazon consultants are well-acquainted with Amazon’s product upload guidelines. We create product listings with pertinent details like SKUs, SEO-friendly product titles, brand name, manufacturer, engaging & compelling product descriptions, unique features, clear and visually-appealing images, competitive prices, accurate attributes, etc. We can also manage variation listings, assigning unique quantity and prices for each listing.

    Amazon Product Image Editing and Enhancement

     To help online merchants represent their merchandise efficiently in front of the target audience in a bid to attract them, our team of image editors use advanced image editing tools like Adobe Photoshop to ensure that the images are clear, bright and visually-appealing. We comply with the image upload guidelines of Amazon for main, alternate and swatch images, ensuring they are of the recommended dimensions, have high-resolution and a clear or white background without watermark, borders, logo, etc.,

    Amazon Product Description Writing Services

     We have a dedicated team of eCommerce copywriters and content writers to create search engine friendly, informative and compelling product descriptions that highlight all the key features and tech specs. We incorporate all the relevant and mostly-searched keywords to help you gain better position in search engines.

    Amazon Listing Optimization Services

    If you want success on Amazon, you need to understand how Amazon’s Search Algorithm works. The Amazon consultant team at PDMG precisely does that! We help online retailers not only optimize their product content to increase visibility but also gain in Amazon rankings and search results.

    Amazon Search Term Optimization

     Our Amazon consultants ensure that all the keywords are in fact recognized accurately and also that the available keywords fields are best utilized by you.

    Amazon Title Optimization

     Our Amazon consultants ensure your customer are 100% confident in making a purchase based entirely on the title alone. Optimal title lengths are typically between 80 – 250 characters but vary based on category and can be up to 500 characters. For instance, Amazon suppresses products with titles longer than 80 characters in the apparel category.

    Amazon Product Reviews

    Our Amazon consultants can help you obtain product reviews with relevant product content. The product reviews drive conversion, which in turn drives sales history, consequently increasing your SERP rankings!

    Managing Parent/Child Variations

    Our Amazon consultants aid in grouping product listings together as parent/child variations to increase the visibility of your child SKUs.

    Amazon Inventory Management 

    As part of Amazon product listing services, we assist eCommerce entrepreneurs in regularly monitoring inventory levels and ensuring they are up-to-date.

    Amazon Back Office Support Services

    Our Amazon consultants provide back office support services like customer support, order entry, order processing, shipment handling, cross-selling and up-selling, competitor price monitoring and other routine business activities.

    Additional Amazon Seller Central Resources 

    Want to Outsource Your Amazon Store?

    In order to be one of the most reliable, safest and preferred online marketplaces in the world, Amazon depends on its tens of thousands of 3rd party resellers.  If you are a reseller who is looking for a company to run all of your Amazon efforts - read more about how we can help.

    Crack the Code to Win the Amazon Buy Box

    Do you want to crack the code to winning the Amazon buy box?  Do you want to know what it takes to win the buy box 90% of the time? In this article we outline the most important factors that lead to winning the Amazon Buy Box.  

    Want to Move From Amazon Vendor Central to Seller Central? Contact the Amazon Experts and Consultants

    Palmetto Digital Marketing Group recently put together an amazon strategy for a world class potential client who wanted to migrate from Amazon Vendor Central to Amazon Seller Central. We have outline these strategies in a news post so we can be in a position to help additional retailers or merchants who also want to make the migration.

    Amazon Seller Central (3PL) vs. Amazon Vendor Central (1PL) What's the Difference?

    We have noticed a growing trend of brands wanting more control while selling on Amazon.  Find out the difference between Amazon Seller Central vs. Amazon Vendor Central - read our blog post

    Learn More About Our FBA/Fulfillment By Amazon Services

    Palmetto Digital Marketing Group a Charleston, South Carolina based digital marketing and ecommerce consulting firm specializes in helping businesses and entrepreneurs alike set up Amazon Seller Central accounts.  We also help them list their products on Amazon FBA (Fulfillment by Amazon).  

    Product Sourcing From China

    Want to learn about souring product directly from china for Amazon? Read our article and discover how PDMG can help you source products directly from China. 

    AMAZON CONSULTING SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

    AMAZON CONSULTING SERVICES: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

     

     

     

    Sourcing Amazon Products Directly From China | Manufacturing Amazon Products From China

    Amazon Product Sourcing Company & Services - Start Manufacturing Products From China

    Want to know how to source products from China? Are you looking for a partner to manufacture your own products from China? You have come to the right place. We are working with a premier sourcing company located in China, connecting Amazon Sellers with Chinese direct manufacturing sources.  Below are many of the services offered by our partner.

    Amazon Sourcing Services for Chinese Manufactured Goods

    amazon sourcing from china

    Our FBA sourcing service allows you to sit back and let us handle all the complete process of ordering from Suppliers, labeling, preparing the package, fix all certifications, setting all marketing materials and delivering it to Amazon warehouse. You will get a quote from us – a fixed price per one unit.

    Amazon Product Preparing Services for Goods Produced in China

    If you’re already buying your products from Chinese manufacturers, we can provide you FBA Prep Services with different services to ease up the process for you. 

    Product Inspections on Your Amazon Goods Produced in China

    Our team will lead a careful inspection of your products. Being situated in China allows quickly returning damaged goods and replacing them – without international postal charges and long waiting.

    Your supplier can send the products to our warehouse (shipment within China is cheap). We will ensure the quantity matches the PO and the packaging is intact.

    Your other option is to do complete FBA prep in the USA, but this will make it difficult to sort out problems with of defective products, returning deliveries to supplier, etc. Using FBA prep services from China, you will have the ability to ship the items directly to Amazon FBA warehouse once the inspection is done successfully.

    Amazon Product Labeling on Goods Produced in China

    In case you do not have your barcode printed on the product package, we can help by labeling your products. All we need is for you to send us the product FBA label, and our team will do the rest. Once done, we will pack all units and prepare it for delivery to the FBA warehouse.

    We are your Complete PRIVATE LABEL CHANNEL when Sourcing Goods from China For Amazon

    FBA Private label is a method used by professional Amazon sellers to offer  high ranking items under their own brand, and avoid the buy-box competition.

    Whether you do OEM or FBA private label you will need a set of solutions in the production and marketing field. Our professional marketing team is experience in the fields of creating the marketing materials you will need for your new FBA or OEM product, your new FBA private label and all beyond…

    PACKING (BUNDLES, MULTIPACK, SHRINK-PACKING, INSERTS, ETC.)

    Once all the products are stored in our warehouse, we can bundle, shrink-pack, etc. – according to your instructions.

    PRINTING SERVICES (PACKAGE, INSERTS)

    We provide high-quality printing service for packages, inserts, and more – whatever you need, we got it.

    We can print any quantity, based on your design, or provide the artwork to you. We print while you’re saving money.

    PRODUCT PHOTOGRAPHY

    In order to showcase your new products successfully, you will need professional images of the product itself, with a focus on specific unique features in the product, perhaps a short video presenting how to use the product, and the packaging provided. Our professional photographer will create the images you need, and  edit them according to Amazon regulations, This expertise will enable you to score the highest points needed in the Amazon matrix.

    AMAZON PRODUCT DESCRIPTION HELP

    If you need help with creating the text to describe your product, we have a professional copywriting team. Our experts can also help in writing text for your private label website (if you are building it).

    AMAZON GRAPHIC DESIGN HELP

    Our professional graphic designer will create your new logo, package design, promotional flyers, banners, etc. Our designer and photograhper work together to create the best looking collection, both for online and for the package itself, so your client will be happy with the product he is holding in his hands.

    AMAZON WEB DESIGN & DEVELOPMENT

    If you are growing a new FBA private label, maybe you will want to support it with your own website, and be able to market your products in that platform as well. A website can help you gain more ranking in Amazon, more sales as a sole platform and gain information from wholesalers who may be interested in your products.

    Contact PDMG today and we will put you in touch with one of the world’s best sourcing company that has worked with countless brands. 

    AMAZON PRODUCT SOURCING COMPANY: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

     

    SOURING AMAZON PRODUCTS FROM CHINA COMPANY: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

     

     

    Outsourced Amazon Store Management

    Fully Outsourced Amazon Store Management

    Choose PDMG

    Choose PDMG

    • In order to be one of the most reliable, safest and preferred online marketplaces in the world, Amazon depends on its tens of thousands of resellers. Most resellers don't have the time and expertise to manage their storefronts while sourcing new product lines.  This is where Palmetto Digital Marketing Group fits into the Amazon selling equation. Our company offers a full range of services to Amazon sellers, including fully outsourced Amazon storefront management services.  We assist with every aspect when selling on Amazon.  Our team of professional Amazon consultants can manage both Amazon Vendor Central & Amazon Seller Central.programs.

    What's Included in our Outsourced Amazon Management Services:

    Full account setup and/or management  through your Seller Central information which can include writing compelling product descriptions and feature bullets, seller account and product reputation management, advanced listing strategies, FBA and Self Fulfillment, shipment and fulfillment training

    Full Account Set Up/FBA Set Up Services

    SET UP THE NEW AMAZON ACCOUNTS

    Account Set Up

    • ·         Add Bank Info
    • ·         Add Corporate Info
    • ·         Add Tax ID
    • ·         Add General Information
    • ·         Add Account Validation

    Process Seller Central Setup 

    Seller Central Request

    • ·         Set Up & Register for Professional Seller Account

    Amazon Brand Registry

    • ·         Brand name (must be exactly as intended to be sold including capitalization)
    • ·         Website (Amazon uses this as one way to verify brand ownership)
    • ·         Images of products or packaging
    • ·         USPTO trademark for the brand
    • ·         A key attribute (this is something I will do and include on a spreadsheet to give you)
    • ·         Distributors must have written authorization from the manufacture or brand owner

    Amazon Category Unlocking

    •  Manage Application and Approval Process to get Approved to Sell in Specific Amazon Categories
    •  Seller must have a professional selling plan ($39 per month)
    • Must use manufacturer UPC code
    • Must be sold in new condition
    • Provide documentation requested by Amazon after approval request.

     

    Product Set Up (assumes new UPCs are required and new pages need to be built, assumes copy is provided)

    MANAGE AMAZON PRODUCT LISTINGS

    • Title Optimization
    •  Bullet Optimization
    • Keyword Optimization
    • Copy Optimization

     

    FBA Set Up

    •  Set Products up to be Fulfilled by Amazon

     

    Amazon Shipping Plan Creation

    •  Creating Shipping Plans to Send Products to Amazon
    • Create Labels - Amazon FBA prep: $0.20 Per Unit or Per Case or “client” Can Place Labels

    A to Z Amazon Store Management 

    • Manage amazon Product Listings

    • Manage amazon Customer Orders

    • Manage inventory For Amazon Vendor Central and Amazon Seller Central

    • Provide On­Going amazon account Monitoring, Support & Advice

    • MANAGE NEW PRODUCT SET UP

    • MANAGE PRODUCT OPTIMIZATION (titles, bullets, copy & keywords)

    • MANAGE AMAZON REVIEW ACQUISITION 

    • HELP GROW YOUR AMAZON STORE REVENUES

    • PROVIDE AMAZON CONSULTATION 

    With our fully outsourced Amazon management services, we support your business needs and help you grow your business. . Our Amazon consultants and experts follow industry best practices and keep up to date with the changes enacted by Amazon.com.

    By fully outsourcing your Amazon store management to PDMG, we can assist with every aspect of running your Amazon business. Including the following areas:

     

    • Set up Amazon Pro Merchant Account

    • The Complete List of the products, including product description, images, cost, etc.

    • Optimize the store with SEO strategies

    • Create & manage the Amazon Product advertising Ads

    • Support Amazon APIs & AMWS (Amazon Marketplace Web Services)

    • Manage Amazon Competitor Cost Analysis

    • MANAGE BUY BOX STRATEGIES 

    • Give whole back­office support, including inventory management, order processing & email chat support

     

    At PDMG, our team of Amazon experts help you optimize your store with unique keywords, ­rich titles, product descriptions, reviews and image optimization strategies that help you rank better in Amazon so you can sell more product.  Outsourced Amazon Services include:

    OUTSOURCED AMAZON SELLER CENTRAL Store Set up

    Set up your account and store so you can sell online

     

    Outsourced Amazon Seller Central Services

    A platform – Amazon Seller Central for the marketplace or third party sellers to list the products on Amazon. :

    • Full management of product listings and inventory shipments: providing control over product listings & inventory shipments.
    • FBA Set up & Management 
    • More

    Outsourced Amazon Product Listings

    You can reach out to millions of shoppers, plus boost product sales & accumulate the highest revenue. 

    We strictly follow Amazon guidelines along with – Product Search Algorithm in order to help you gain better ranking for your items around the marketplace.

    Outsourced Amazon Vendor Central Services

    The platform – Amazon Vendor Central is used by the majority of manufacturers and distributors in order to sell products in bulk to Amazon. The gateway enables the seller to manage customer orders, track product information, pricing inventory and access to Amazon Retail Analytics. Registering on Vendor Central is done by invitation only. While selling through the platform named as Amazon Vendor Central, your product page states “Ships From & Sold By Amazon”.

    fully Outsourced amazon store management: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

    Name *
    Name

    OUTSOURCED AMAZON STORE MANAGEMENT: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

    Amazon Vendor Central (1P) or Amazon Seller Central (3P) - What's the Difference?

    Amazon Selling Programs Defined

    Amazon Vendor Central

    1P: Sell first-party, wholesale, directly to Amazon Retail, using the Vendor Central interface.

    Amazon Seller Central

     3P: Sell third-party to consumers through the Amazon marketplace, using the Seller Central interface (whether the brand sets up own 3P seller account, or works with partner 3P sellers focused on the brand). 

    AMAZON fba

    You sell it, we ship it. Amazon has created one of the most advanced fulfillment networks in the world, and your business can benefit from our expertise. With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products.(Amazon)

    Amazon Seller Trends

     

    amazon seller central vs amazon vendor central

    We have noticed a growing trend of brands wanting more control while selling on Amazon.  More and more brands are setting up their own third-party seller accounts, or seeking out companies to move them away from Amazon Vendor Central and onto Amazon Seller Central. 

    In this blog post, we will discuss both the positive and negative aspects of both Amazon selling platforms.  We will also outline any potential pitfalls. 

    Control of Your Brand on Amazon

    Amazon Vendor Central (1P)

    As a wholesaler to Amazon Retail, a brand owner can list their products accurately and completely, and ensure that their products are represented in the fashion that they want. And if the brand is willing to pay Amazon Retail substantially for premium product detail page merchandising (called A+ detail pages), they can get superior embedded images and videos on its pages – features not currently available through third-party listings.

    Amazon Seller Central (3P)

    If working through a third-party seller or as a third-party seller themselves, the brand owner may have a slightly higher level of control over their brand (if they are proactive in submitting data), as they don’t have to deal with Amazon Retail deciding to alter the branded content for its own purposes (something that can be avoided if the brand owner submits data through the third-party Brand Registry program).

    What Selling Program is better? Advantage: EVEN

    Control Over Pricing on Amazon

    Amazon Vendor Central (1P)

    States that it will honor a brand owner’s MAP (minimum advertised price) policies. And yet, that is almost never true. Because Amazon Retail gives itself the “out” that it can match any other seller’s price (sellers on Amazon.com or other sales channels), it takes only one MAP violator anywhere for Amazon Retail to lower its prices and break MAP. Once the price erosion starts, it is very hard to get Amazon Retail back to MAP. And given that Amazon Retail’s long view means it is prepared to lose money on individual transactions, the price erosion often can go so far as to make the MAP price points meaningless as they are only intermittently followed on Amazon.

    Amazon Seller Central (3P)

    As a third-party seller, the brand owner has 100% control over the prices they charge. If the brand owner instead works closely with a trusted third-party seller, that control over pricing can be tight, as long as the third-party seller honors the policy. 

    What Selling Program is better? Advantage: Amazon Seller Central

    Amazon Sales Velocity 

    Amazon Vendor Central (1P)

    If there are already third-party sellers of the brand on Amazon, and now Amazon Retail starts carrying the product, then yes overall sales may grow but the majority of sales will shift almost completely away from existing third-party sales to Amazon Retail sales, where the brand owner has a lot less control over pricing. In these cases,, brand owners may also lose future margin percentages because they are forced to sell to Amazon at wholesale.

    Amazon Seller Central (3P)

    Third-party sellers who opt to use Amazon’s Fulfillment by Amazon (FBA) program, and price their products competitively can scale their sales more quickly and have complete control over their brands and pricing margins.

    What Selling Program is better? Advantage: Amazon Seller Central

    Amazon Customer Services/Support Service

    Amazon Vendor Central (1P)

    Support from Amazon Retail is basically non-existent , especially if you are not a huge national retail brand or distributor.  

    Amazon Seller Central (3P)

    As a third-party seller, you have access to seller central support services. Support will answer general questions and help you fix problems with your listing, aid with inventory issues, account set up and payments. 

    What Selling Program is better? Advantage: Amazon Seller Central

    Overall Amazon Selling Cost

    Amazon Vendor Central (1P)

    Amazon Retail will negotiate for the lowest possible wholesale pricing. They also will request a payment of 4-10% to help bolster start up efforts to sell your products.. Typically, as sales increase, Amazon Retail might attempt to re-negotiate better wholesale pricing, or request more fees for marketing, advertising and support services.

    Amazon Seller Central (3P)

    Through the third-party channel, the commission fee that is due to Amazon is fixed by category as a percentage of the selling price (typically between 8%-20%).  The rev-share is usually 15%.  There are no additional rev-share fees. If the third-party seller is using Amazon’s FBA program, additional fulfillment costs are added to each shipped order.  In conclusion, we give the advantage to third-party, as your overall rev-share is typically below 25%.

    What Selling Program is better? Advantage: Amazon Seller Central

    Overall Amazon Selling Margins 

    Amazon Vendor Central (1P)

    If you opt to sell through Amazon Retail, you will produce typical wholesale margins.

    Amazon Seller Central (3P)

    If the Amazon seller opts to sell as a third-party seller, they can produce retail margins. However, the seller should expect to pay selling fees (8-15%) or potential FBA operational and fulfillment fees.

    What Selling Program is better? Advantage: Amazon Seller Central

    Amazon Marketing & Promotional Programs

    Amazon Vendor Central (1P)

    There are numerous marketing and merchandising options available through Amazon Retail than through the third-party platform.  What types of programs?  Creating a Store Page, A+ Detail Content, Vendor Powered Coupons, Headline Ads, and the Amazon Vine program.

    Amazon Seller Central (3P)

    Third-party sellers can create a pricing promotion through Sponsored Product Ads and Amazon Marketing Service programs can be used to drive awareness of third-party offers.  However, compared to Amazon Retail, third party sellers just don't have as many options.

    What Selling Program is better? Advantage: Amazon Vendor Central

    Staying in Stock while Selling on Amazon

    Amazon Vendor Central (1P)

    It’s quite common for Amazon Retail to not manage stock all the time, often unpredictably leading brands to have no product coverage. Amazon Retail often seeks to get the full catalog from a brand initially, but will slim down what it carries over time, though rarely will it notify the brand that Amazon Retail has chosen to stop carrying certain items.

    Amazon Seller Central (3p)

    Alternatively when a brand sells as a third-party seller themselves, the brand has complete control over when and what product is made available for sale on Amazon.

    What Selling Program is better? Advantage: Amazon Seller Central

    Overall Account Management

    Amazon Vendor Central (1P)

    When selling on Amazon Retail, you will need an account manager to oversee orders and log into the AVC interface to review the account and review the selling analytics.  When logged into the Amazon Vendor Central interface, the account manager will be able to review inventory levels. 

    Amazon Seller Central (3P)

     If selling as a third-party seller, and shipping directly from a warehouse, merchants should assume that dedicated staff will be needed to handle customer inquiries,  process orders, inventory replenishment, pricing,  and manage product feeds.  Staying focused on your Amazon account is critical to keeping your Amazon Seller rating high, thus increasing your chances to score well in the Amazon algorithm. 

    **NOTE: if using Amazon FBA, third party sellers dramatically reduce the amount of effort in running their day to day Amazon operations. With Amazon FBA, Amazon handles shipping and customer disputes, including customer returns.

    What Selling Program is better? Advantage: Slight advantage Amazon Vendor Central

    Amazon Payments

    Amazon Vendor Central (1P)

    Amazon Retail typically offers 2% Net 30, Net 60, or Net 90 terms,

    Amazon Seller Central (3P)

    Third-party sellers are typically paid every 14 days or every 7 days if you are approved for 7 day payments.

    What Selling Program is better? Advantage: Amazon Seller Central

    Amazon International Selling

    Amazon Vendor Central (1P)

     If you sell to Amazon.com Retail, you will only be selling within the US and sold via Amazon.com.  To sell on Amazon.ca or Amazon.com.mx, you must create separate vendor central accounts.

    Amazon Seller Central (3P)

    If you sell through a third-party account, (whether with FBA or merchant fulfilled orders), selling in Mexico and Canada is an option when you create a North American account.  Likewise, merchants can sell in Europe if they create a unified European seller central account.

    What Selling Program is better? Advantage: Amazon Seller Central

    Amazon Reporting Capabilities 

    Amazon Vendor Central (1L)

    Amazon Retail Analytics do cost extra but offer valuable insights – these analytic capabilities are not available to third-party sellers.

    Amazon Seller Central (3PL)

    Third-party Seller Central portal produces comprehensive reports, suitable and adequate enough to run your business.

    What Selling Program is better? Tie

     

    CHOOSE BETWEEN AMAZON VENDOR CENTRAL OR AMAZON SELLER CENTRAL: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

     

    AMAZON VENDOR CENTRAL VS AMAZON SELLER CENTRAL - WHAT'S THE DIFFERENCE: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

    Responsive Website Design | Mobile Friendly Website Design - Charleston South Carolina

    Is Your Outdated Website in Need of Responsive Website Redesign 

    With the dramatic growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now vital that your business site is mobile friendly and responsive, so that your customers and potential new customers can easily browse, find information, and navigate your site regardless of what type of device (phone, tablet, desktop, etc.) they are using.

     

    8 Reasons to Have a Responsive Website and Implement Responsive Web Design

    Mobile Usage is on the Rise

    Presently more than 60% of American adults own a smartphone and almost 62% of all website traffic is from mobile devices. In fact, there are currently more mobile devices on earth then their are people. And every month mobile usage continues to grow, so every month more and more prospects and customers will view your website from a mobile device. If their experience viewing and interacting with your site is poor, they'll likely have a lower option of your brand, and they'll also be more likely to visit a competitor's site.

     

    Shopping on Mobile Devices is Steadily Growing

    Online shopping is becoming more and more popular.  70% of consumers regularly use their smartphones to shop online. And up to 70% of shoppers now use mobile phones while in stores to price compare during the holidays. If your products and services aren't easy to view from a phone, you're missing out on an opportunity.

    Social Media Increases Mobile Visitors 

    Over 55% of social media consumption now happens on mobile devices, so sharing links from social media sites like, Facebook, YouTube, Twitter, or Google Plus to your website will mean even more traffic and viewing of your website from mobile devices. So if you have a social marketing strategy and want to leverage social sharing of content, get responsive.

     

    Responsive Sites Improve SEO Rankings

    download (1).png

    Google will penalize you if your site is not responsive.  Responsive development is Google's recommended approach for mobile web design. Per Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. Additionally, Google likes that responsive sites use single URLs vs. different URLs for separate mobile versions of websites.

    Responsive Google Algorithm 

    Furthermore, mobile phones now have a separate Google search algorithm. What does this mean, just because your site ranks high via a desktop search doesn't mean it will continue to rank well for individuals for perform the same search via their phone.

    Responsive Designs Adapt to Multiple Devices Sizes

    Want your website to look great, no matter the size of your device screen size? Then responsive web design is the way to go. But don't just think about today with smartphones and tablets. 

    One Site is Easier to Manage and Increase ROI

    Many organizations that actually have two websites: 1) their main site and 2) a second mobile version of their site. This can be very difficult to manage. Having 2 sites was common before Responsive website grew in use and popularity.

    Responsive Websites Provide a Better User Experience

    There are plenty of business reasons to implement a responsive website, but they all connect back to the goal of providing a better user experience for your audience. A responsive site means no more pinching and zooming, and no more side scrolling, to see an entire site that doesn't fit on a mobile screen. And a better user experience reduces bounce rates, boosts website conversions and improves brand perception.

    RESPONSIVE WEBSITE AND WEB DESIGN: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

    WooCommerce Plugin for WordPress Ecommerce - Charleston South Carolina

    Use Your Wordpress Site to Sell Product Through Ecommerce

    What is WooCommerce? What’s it for?

    WooCommerce is for selling products and services. Specifically, it makes doing these things affordable and accessible. You can sell digital and physical products, manage inventory and shipping, take secure payments and sort taxes automatically.

    What's Cool About WooCommece?

    You get to keep 100% control over all of your data, support for mobile devices and scalability for your sites. Plus the WooCommerce Plugin is FREE to install! 

    Getting started with WooCommerce

    To get started, you need three things:

    • 1. A WordPress powered site
    • 2. To Install the WooCommerce plugin (go to install plugins in Wordpress?)
    • 3. A WooCommerce compatible WordPress theme (includes most modern responsive themes)

    Let’s go through each of these to help you setup.

    1. Getting setup with WordPress

    Installing WordPress is simple. It offers a installation in 5 minutes.

    You’ll need a website “host”, like Go Daddy, which is a company which provides space for your website to be stored. You’ll also need a “domain name”, which is the website address people visit to find your website (for example, abc.com). You can buy these all at once for your convenience.

    We recommended three Host-gator, Blue Host or Go Daddy, which have differing price points to suit various needs. They all have one-click WordPress install, so choose the company best fitting what you’re after, setup your account and then follow the instructions for one-click WordPress installation!

    Once you’ve got WordPress setup and you’re logged in, we’re ready to install WooCommerce.

     

    2. Installing the WooCommerce plugin (WooCommerce is free)

    Once you’ve got WordPress installed, or if you already had WordPress setup, adding WooCommerce to your site is super simple.

    You can install WooCommerce straight from WordPress or you can upload the plugin from your computer files. We’ve got a video that can help you with installing WordPress plugins if you’re unfamiliar with the process.

    3. Finding and Using a WooCommerce Theme

    The next step is critical, finding a beautiful WooCommerce WordPress theme.  It's what you customers will be seeing while on your site – and they’re the ones making the purchases.

    The final thing you need to start selling on your site is a WordPress theme which supports WooCommerce’s unique features: things like product display pages, ‘storefronts’ showing off all your products and the checkout process.

    Using WooCommerce

    You’ll already have the core settings WooCommerce needs sorted from the initial onboarding guide. We’ll now cover some of the extra things you need to get your store up and running. If you need any extra clarity on any of these points, WooCommerce have some extremely in-depth videos for WooCommerce users. You can find these instructional WooCommerce set up videos here.

    Payment gateways and WooCommerce, Why Are They Needed?

    payment gateways for woocommerce

    Unless you’re giving your products away for free, you’ll need to take payments! To do this you’ll need something called a payment gateway.

    WooCommerce comes with a couple of payment gateways built in, including PayPal and Simplify Commerce. Most of the others, including cheque and payment on delivery, aren’t especially useful for an online store.

    Both PayPal and Simplify Commerce will let you take credit card details securely. All payment processors taking cards will have a fee: PayPal charges

    2.9% of the value of the purchase + 30¢ per transaction and Simplify Commerce will charge 2.85% of the value of the purchase + 30¢ per transaction. There is, however, no start-up cost for using either. We’d recommend doing some research in order to find the best for you.

    You’ll find your payment gateway options under WooCommerce, Settings and then Checkout. Then choose either PayPal or Simplify Commerce. Use the check box to enable your gateway of choice and then follow the instructions to sign up for relevant accounts and connect them to WooCommerce.

    With your payment set up, you’re able to start selling!

    WOOCOMMERCE SETUP FOR WORDPRESS, CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

    Ecommerce Website Design and Development Charleston, South Carolina

    Ecommerce Website Design, Development & Planning 

    If you plan to sell anything online, having an e-commerce plan is as important as your original business plan.

    One of the first things that you will need to consider is who is going to help you build your ecommerce site. You have many choices, you can use a web design company like Palmetto Digital Marketing Group, a web design agency, or hire a private web design professional. 

    What's the Difference? 

    Palmetto Digital Marketing Group

    We are a group of subject matter experts!  We offer digital marketing, web design and eCommerce management services to companies who want to be found on the web.  Think of us as the digital marketing extension of your company. Our motto is "we do digital, so you don't have too."  We focus on increasing website traffic and conversion rates so our clients can achieve web dominance.  We are a small team composed of 2 web designers, a copywriter, social media specialist and Amazon specialist.  We offer our clients in-depth knowledge and offer deep skill-sets at "maximum value." 

    Digital Web Agency

    A digital design agency is a business that delivers services for the creative and technical development of internet based products. These services range from the more generalist such as web design, e-mail marketing and micro-sites etc. to the more specialist such as viral campaigns, banner advertising, search engine optimization, podcasting, front-end development, etc.

    Freelance or Independent Web Designer

    A freelance web designer or freelance worker is a term commonly used for a person who is self employed and is not necessarily committed to a particular employer long-term. Freelance web design workers are sometimes represented by a company or a temporary agency that resells freelance labor to clients; others work independently or use professional associations or websites to get work.

    Which Ecommerce Website Design Option is Best for Me?

    There are pro's and con's for each model.

    Web Agencies

    Typically agencies are more expensive and getting work completed can be a lengthy process.  

    Web Design Freelancers

    Typically when you hire a freelance professional, the level of work you get is dependent upon the talent level of the freelancer. The costs are usually lower, but often times the caliber of work matches the lower cost. This can be a great solution for small companies with little capital investment. 

    Palmetto Digital Marketing Group

    With PDMG you get a balanced approach. We offer skilled labor at a fraction of the cost of a digital design agency. Think of us as a middle ground. We specialize in building Shopify and Bigcommerce stores.  We can also complete projects in days vs. weeks or months. 

     

    Choosing an Ecommerce Selling Platform

    One of the first steps in writing an e-business plan is to decide what kind of web platform you want to use to sell online.  You have several choices: Shopify, Magento, Big Commerce and WordPress with Woo Commerce Cart Functionality.

    Shopify

    Shopify is a complete ecommerce solution that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse.

    Magento

    Magento is an open-source e-commerce platform written in PHP. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers.

    Big Commerce

    Big Commerce, often referred to as BigCommerce (oneword), offers a simple solution to start an online store.  If you have a product or service to sell online, you will need build your store on some type of shopping cart software.  

    Wordpress

    Wordpress is a free publishing software and content management system (CMS) that is popular in America. The software is open-source allowing developers to create a wide array of plug-ins, themes and widgets. Wordpress is widely considered easy to use and is the CMS of choice for almost 75 million websites.

    Are you ready to move forward and select both a web design partner and ecommerce selling platform?  If so, please consider using Palmetto Digital Marketing Group - contact us today!

    Ecommerce Website Design and Development Strategic Planning & Services

    A solid ecommerce strategy utilizes many components and, in the always changing environment that is ecommerce, your strategies need constant refinement. Your ecommerce strategy must define your goals, provide a roadmap for moving forward, and allow you to keep up with online competition. 

    Whether you are an online retailer, brand manufacturer, wholesaler or distributor, Palmetto Digital Marketing Group's ecommerce consultants work with you to develop a comprehensive, data-driven strategy across ecommerce marketing and technology assessments. 

    Ecommerce Website Design & Development Best Practices

    1. Create a Clear Value Proposition

    Your value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. If I could give you only one piece of conversion advice, “test your value proposition” would be it.

    2. Make Sure Your Product Descriptions Are Clear and Accurate 

    We all know that product descriptions can be extremely important, but oftentimes ecommerce store owners include or remove them at abandon.

    As it turns out, these descriptions mean different things when you are selling different products. Check out the study conducted by the Nielsen Group below:

    3. Use High Quality Ecommerce Website Product Images

    There is also the matter of image quality. As this study mentions, one of the best ways to sell a physical good is to get it in somebody's hands. Since you can't do that online, the best alternative is to get them to imagine it in their hands.

     

    4. Make Sure Your Ecommerce Website Looks Trustworthy

    When competing against the big boys of ecommerce, there is one thing you need to realize: their brand recognition means that they don't have to prove to people that they are trustworthy.

     

    5. Customer Testimonials

    The perfect testimonial is typically found through a well known customer, or a customer that perfectly represents one of your persona. In other words, the source of the testimonial often matters just as much as what was said, so put your best foot forward by selecting the praise you received that will be most comforting to prospective customers. 

     

    ECOMMERCE WEBSITE DESIGN: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

    Moving From Amazon Vendor Central (1PL) to Amazon Seller Central (3PL)

    How to Move From Amazon Vendor Central (1PL) to Amazon Seller Central (3PL)

    Need help moving from Amazon Vendor Central to Amazon Seller Central.  We can help. Palmetto Digital Marketing Group recently put together an amazon strategy for a world class potential client who wanted to migrate from Amazon Vendor Central to Amazon Seller Central. We thought we would outline these strategies in a news post so we can be in a position to help additional retailers or merchants who also want to make the migration.

    AMAZON PROGRAMS DEFINED:

    Amazon Vendor Central (1PL)

    1PL: Sell first-party, wholesale, directly to Amazon Retail, using the Vendor Central interface.

    Amazon Seller Central (3PL)

    3PL: Sell third-party to consumers through the Amazon marketplace, using the Seller Central interface (whether the brand sets up its own 3P seller account, or works with partner 3P sellers focused on the brand).

    WHAT’S THE DIFFERENCE?

    Amazon Vendor Central is Amazon’s more typical reseller structure. Amazon buys your products, sells them at the prices they feel are appropriate, and pays you back. Vendor Central is invite-only, and it’s generally for larger manufacturers and well-known brands.

    Amazon Seller Central allows third-party sellers to list products on Amazon’s site. Smart sellers use Fulfilled by Amazon (FBA), which PDMG recommends to all of our clients.  FBA also allows access Amazon Prime shipping. Any merchant or seller can use Seller Central. Sellers retain full control of their product listings and pricing with Seller Central.

    Amazon 1PL vs 3PL (Pros & Cons)

    prosandconsofamazonsellingprograms

    WHO, WHAT & HOW: SETTING THE STRATEGY TO MIGRATE FROM 1PL TO 3PL

    WHO:  Palmetto Digital Marketing Group would like to offer its technical expertise to migrate your company from Vendor Central to Seller Central. We have direct experience in migrating merchants from one platform to another. A key benefit of the migration process allows merchants to take control of their brands. A secondary benefit, one that is equally important, allows the merchant to command greater margin dollars for every unit sold.

    WHAT:  As a "potential" vendor and marketing partner, Palmetto Digital Marketing Group recommends the following strategic initiatives to ensure Amazon Dominance:

    1.Migration of Products from 1PL to 3PL

    2.Once products have been migrated to 3PL, we recommend the products be set up on Amazon FBA and sent to Amazon Fulfillment Centers.

    Once set up on Amazon FBA, the merchant is:  (1) Amazon “Prime” eligible and (2) Positioned to win the Amazon Buy Box. (Note: it’s been reported that 80-90% of all Amazon order transactions are from products that originated in the Amazon Buy Box.)

    3.Palmetto Digital Marketing Group can assist your company with general program management

    4.Palmetto Digital Marketing Group can help your company enforce brand policing

    HOW:  Palmetto Digital Marketing Group would like to take a measured approach in facilitating the transition from 1PL to 3PL.  We recommend starting with 50 to 100 of your best-selling products.  After the initial transition we recommend adding more products in increments.

    MIGRATION PROCESS PHASE 1 (PRODUCT SET UP)

    1.Keep current ASIN’s with ASIN history

    2.Full product set-up of 50 skus

    3.Bulk category Amazon spreadsheet population

    4.Spreadsheet editing, proofing & uploading

    5.Product title optimization

    6.Product description optimization (copy/bullets)

    7.Resolve any Amazon listing errors 

    MIGRATION PROCESS PHASE 2 (PRODUCT SET UP ON FBA)

    1.Wait 1 to 2 weeks for newly uploaded products to register in Amazon

    2.Complete FBA set up, facilitate FBA shipments

    3.Make your top selling items “Prime” eligible

    PHASE 3 (ON-GOING AMAZON PROGRAM MANAGEMENT)

    1.Product marketing/advertising set up and management

    2.Handle FBA Inventory management

    3.Manage customer review solicitation

    4.Handle all Amazon selling/listing disputes with Amazon  directly

    5.Amazon escalation management

    6.Consider more aggressive pricing on “Prime” Day to win the Buy Box

    Why Does Palmetto Digital Marketing Group Recommend Moving Away from Amazon Vendor Central? 

    Amazon Vendor Central is invite-only, and it’s generally for larger manufacturers and well-known brands.

    It makes the Amazon Vendor Central division into a single controlled Amazon distributor of your line of products once you sell them to Amazon. 

    AVC (Amazon Vendor Central) works out a low purchase price from you promising to purchase large quantities from you at this low price.   Then once AVC has your products they completely control the pricing, marketing, sponsoring etc. of your product line.  This along with using the AVC pricing algorithm to always have the lowest price will always give AVC the Buy Box.   So if you or any other of your resellers want to sell that line of product on Amazon.com your sales will be very small because you will never get the all-important “BUY BOX” on Amazon.com.

    Let PDMG help you make more money on Amazon.com by making you more INDEPENDENT of the Amazon schemes. Not only can we move you onto a more profitable Amazon selling platform, but we can also migrate your Amazon ecommerce store onto a 3rd party independent platform! Contact Us today.

     

    MOVING FROM AMAZON VENDOR CENTRAL TO AMAZON SELLER CENTRAL HELP: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

    Certified Shopify Partner - Charleston South Carolina

    Palmetto Digital Marketing Group Becomes a Certified Shopify Partner

    Exciting news from PDMG. We have signed up to Partner with Shopify. Partnering does have its advantages. About Shopify: Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered. You have complete control over the look and feel of your online store and instant access to some of the best looking free themes the industry has to offer. Finally, a gorgeous store of your own that reflects the personality of your business.

    How does the Shopify Partner Program work?

    As a Shopify Partner Program Palmetto Digital Marketing Group has 2 ways to generate revenue. One is to refer clients to Shopify.  When we do this it allows us to receive a revenue share for each client we refer. The other way we can earn cash is to write and publish Shopify Apps. If we create apps we can sell apps on a subscription basis or for a one time fee. We can can also offer our apps for free in order to generate more exposure for your own company.

    How did we become a partner of Shopify?

    We signed up for a Shopify Partner Account. We were reviewed and approved as a partner, we are now allowed to submit apps to the Shopify App Store and also start signing clients up under our account. We are not ready to start earning a portion of the revenue that Shopify earns from each client from the day you sign them up.  This is great as it solidifies an alliance between Palmetto Digital Marketing Group and Shopify.  As a partner we get paid through PayPal on a regular basis, provided you’ve achieved the minimum balance.

    FIND A CERTIFIED SHOPIFY ECOMMERCE PARTNER: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

    How to Win the Amazon Buy Box - Amazon Buy Box Tricks

    HOW YOU CAN WIN THE AMAZON BUY BOX 

    amazonlogo

    Do you want to crack the code to winning the Amazon buy box?  Do you want to know what it takes to win the buy box 90% of the time. In this article we outline the most important factors that lead to winning the Amazon Buy Box.  Palmetto Digital Marketing Group of Charleston, SC offers it's clients with a wide range of services, which include Amazon ManagementEcommerce Web Design and Ecommerce Consulting Services

    MAJOR FACTORS THAT CONTRIBUTE TO WINNING THE AMAZON BUY BOX


    Fulfillment Method – Fulfillment by Amazon (FBA) 

    The most important variable considered by Amazon is the item’s fulfillment.

     THE VARIABLES THAT AFFECT THE BUY BOX Amazon considers many different factors in determining who wins the Buy Box. The importance of each variable can change according to product.


    Amazon considers their own fulfillment service to have perfect scores for multiple variables, including Shipping Time, On-Time Delivery Rate and Inventory Depth. Until recently, it was much more likely for merchants who use FBA to win the Buy Box. Although a Fulfillment by Merchant (FBM) could still beat an FBA seller to the Buy Box, they would have to have very
    high relative scores. 


    Amazon Fulfillment Method – Seller-Fulfilled Prime

    Amazon recently announced the introduction of Seller-Fulfilled Prime. This means that high-performing Fulfillment by Merchant (FBM) sellers now have the option of fulfilling orders with the same benefits of Amazon Prime. 


    The FBM seller gains many advantages by using this fulfillment method. For one, Seller-Fulfilled Prime allows them to list their products as Prime-eligible—and reach a far larger audience—while maintaining control of their fulfillment operations. This is especially useful for sellers of large or heavy products, since using FBA requires them to pay an additional cost of shipping the products to an Amazon fulfillment center. By eliminating this cost and shipping directly to the consumer, sellers will be able to offer lower prices, or increase their margins on these products.


    They’ll also be using the new MWS Buy Shipping API to postage their shipping through
    Amazon. This will entitle them to Amazon’s negotiated rates and service levels.

    Most importantly, sellers who enroll in Seller-Fulfilled Prime will have a Buy Box advantage over FBA sellers. This is a major turning point for FBM sellers, since up until now it was far more likely that an FBA seller would win the Buy Box. Now, not only is the playing field leveled, but the seller who uses Seller-Fulfilled Prime is at a Buy Box advantage.

    Amazon Landed Price

    A lower landed price will increase the seller’s Buy Box share. This is arguably the easiest variable to manipulate, as it is the only element that the seller can control directly and instantly.


    If the seller’s overall performance metrics are inferior to those of the competition, then the seller will need to lower the price of the product to gain a greater share of the Buy Box. The lower these metrics are, relative to the competing sellers, the lower the seller needs
    to dropthe price in order to compete for the Buy Box.

    Perfect Order Percentage Score

    A perfect order is one that is accepted, processed and fulfilled without any problems. The Perfect Order Percentage (POP) score takes into account the following actions:


    • Negative Feedback
    • A-to-Z Guarantee Claim
    • Chargeback
    • Cancellation
    • Late Shipment
    • Refund
    • Buyer-Initiated Message


    The score is calculated by dividing the number of perfect orders from the past 90 days by the total number of orders received during that time.


    Amazon Shipping Time

    The simplest metric looked at by the Buy Box is the time in which the seller promises to ship the item to the customer.


    For certain time-critical products and categories, such as birthday cards and perishable goods, the impact of this metric on the Buy Box will be even higher, since customers often demand swift shipping on such items.


    Shipping Time is arranged into several brackets. These are:
    • 0-2 days
    • 3-7 days
    • 8-13 days
    • 14 or more days

    LESS IMPORTANT FACTORS THAT CONTRIBUTE TO WINNING THE AMAZON BUY BOX


    Amazon Order Defect Rate

    The Order Defect Rate (ODR) is a combination of three different metrics:
    • The Negative Feedback Rate
    • The A-to-Z Guarantee Claim Rate
    • The Service Chargeback Rate


    Valid Tracking Rate

    Valid Tracking Rate is a new performance metric recently instated by Amazon. It is defined as the percentage of packages shipped with a valid tracking number divided by the total number of packages that have been shipped and confirmed.


    Sellers are now required to provide valid tracking numbers for 95% of US shipments. Failing to do so will not only have a detrimental effect on their Buy Box share, but may lead to sellers losing their ability to sell in that category. (Tracking will not be required for freight
    shipments, or items shipped in Standard Mail or First Class Mail envelopes.)

    Amazon Late Shipment Rate

    Late Shipment Rate is the number of orders shipped later than the expected ship date. (This metric changed in September 2014 and used to be defined as the number of orders shipped 3 or more days later than promised.)

    The expected ship date is calculated based on the handling time you set in Seller Central (in the Manage your Inventory section). If you do not set a handling time, the default is 1-2 business days. It is recommended therefore to ship and confirm shipment by the expected ship date.

    Ideally this number should be kept below 4% in order to positively impact one’s chances of winning the Buy Box.

    Amazon On-Time Delivery

    This is the percentage of orders that buyers received by the estimated delivery date. This number is based on valid tracking information. A score of less than 97% will have a strong negative effect on the Buy Box. To calculate this percentage, the number of tracked packages that were delivered on time is divided by the number of packages that have valid tracking information.


    Amazon Feedback Score

    This is the culmination of all the feedback that a seller has received from customers and is grouped by the last 30 days, 90 days and 365 days. The most recent feedback has the greatest effect on the Buy Box. In the below example, the feedback score was 93%, giving the seller 4.7 stars out of 5.

     

    a maximum of 5 stars.


    Customer Response Time

    While initially believed to have little effect on the Buy Box, it is now evident that Customer Response Time plays a part in determining the Buy Box share.


    Amazon looks at this metric in two ways. First, it checks the average response time for the last 7, 30 and 90 days, and compares these times to competing sellers. It then also creates four

    brackets for messages received in these time periods, and groups them by their reply times as follows:


    • Messages replied to within 12 hours
    • Messages replied to within 24 hours
    • Messages replied to after 24 hours
    • Messages never replied to


    Amazon Feedback Count

    This is the total number of buyers that have given the seller feedback. This metric has a dual purpose. Firstly, it is used to accurately weigh the Feedback Score between sellers with a long history and a lot of feedback, and newer sellers with a short history and less feedback.


    It is also considered a key metric in and of itself, and sellers with a high score are more likely to win the Buy Box over a seller with a low score, all other metrics being equal.


    Inventory Depth and Sales Volume

    Amazon prefers to give the Buy Box to sellers who have enough inventory to deal with the increased demand that the Buy Box may create. For that reason, sellers with a larger current inventory, consistent sales, and a strong stock history may be granted a greater
    Buy Box share.


    The strength of the stock history is determined by how much time in the last 30 and 90 days the seller has been out of stock of this item. However, historical stock amounts do not seem to be taken into account. Even if a seller maintains a low stock level, they will be preferred over a perfectly equal competitive seller who has big fluctuations in stock quantity and frequently goes out of stock.

    Amazon Cancellation and Refund Rate

    This is the number of orders cancelled by the seller pre-fulfillment, and the number of orders refunded to the customer post-fulfillment. While a positive score does not have a strong impact on the Buy Box share, a pre-fulfillment Cancellation Rate greater than 2.5% will
    have a strong negative effect.


    Amazon Seller Rating

    The Seller Rating metric, that was an overall score of customer experience related to each seller, has recently been removed from all Seller Central accounts.


    It did have a high impact on the Buy Box but is no longer relevant and therefore has no impact on a seller’s Buy Box share.

    Contact PDMG today for more information!

    AMAZON FBA MANAGEMENT AND CONSULTING: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, San antonio tx, pHOENIX az


     

    Moving from Wordpress to the Shopify Ecommerce Platform - Charleston South Carolina

    WordPress or Shopify - Ecommerce Development Company Charleston - South Carolina

    At Palmetto Digital Marketing Group we offer digital marketing, web design and eCommerce management services to companies who want to be found on the web.  Think of us as the digital marketing extension of your company. In this feature we are going to outline why we see many ecommerce websites on wordpress moving to turnkey ecommerce platforms like Shopify or Bigcommerce.

    Let's review...

    What is Wordpress

    WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.

     

    and...

    What is Shopify

    Shopify is a complete ecommerce solution that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse.

     

    Wordpess for Ecommerce

    Can you use Wordpress for Ecommerce? Yes, absolutely.  Do I recommend it? No. While the security of WordPress (and some of the plugins that enable e-commerce functionality) is good enough, there are more things to consider than just the security. With WordPress (and subsequently WooCommerce or any other e-commerce plugin), you handle everything — including every technical detail — that happens with your website. If you build your your e-commerce site with WordPress, it’ll be yours to take care of. The plugins and themes you use will be secure, but there’s a large part of maintenance that you need to take care of (or you need to appoint someone to do so).

    Plugins Need Updating

    WP plugins need updating. If you don't keep plugins updated, the store can be susceptible to virus or have breakage points. 

     

    Web Speed/content dowloading

    I have found that web download speeds on hosting networks can be slow, especially if you have large images, numerous images or 1000's of web images.  

     

    Secure Checkout/SSL

    SSL certificates, or HTTPS, ensures that the data transferred is secure and encrypted. This is not enabled by default on any website, the website administrator has to obtain this certificate so that the data users enter on the e-commerce site is encrypted and secure. This ensures safety of the user’s data as well as earns customer’s trust because they know their online shopping is safe and secure.

     

    Payment Gateway

    Most established e-commerce websites, both WordPress-based and dedicated solutions, use third-party payment gateways such as PayPal. This ensures that the credit card information or other sensitive credentials pass through high security to the payment gateway. With Wordpress this is an additional effort, cost and development feature.

     

    Why Shopify Ecommerce Platform

    Great UX/UI... out of the Box


    Shopify is very clear who its customer is and if you are the type of business that fits its customer profile you are going to love Shopify much more than any other self-hosted ecommerce platform for the better user experience.



     More economical when starting an ecommeRce business


    1 year subscription at the lowest tier is about $348 USD including cloud hosting and customer support. Technically, if you use open-source ecommerce alternatives, you only pay for hosting which can be as low as USD$80 per annum since the software is free, but to get up to par with Shopify stores, you probably need some professional help setting it up. This can go up to thousands of dollars.



     Awesome app integrations with SaaS services with numerous 3rd Parties

     

    SaaS ecommerce service companies love Shopify because they have a customer base that is familiar with paying for services monthly. That's why you'll most probably always find whatever innovative new service you need on Shopify first before anywhere else, and some of them offer very good free plans. Conversely, SaaS companies don't really like platforms like woocommerce or opencart because... the people who use them don't really pay monthly subscription. So a lot of really convenient services are not integrated on these platforms.



    End to end service integration


    Great templates - oh yes! Blog marketing? check. Shopping cart - check. Payment gateway - check. Inventory management - check. Printing address label - check. Shipping & Courier integration - check. The workflow for Shopify is so convenient it just works with a bit of tweaking out of the box. In comparison, none of its open source peers (ie wordpress) could provide this kind of convenience without some rather extensive customization.



    Security & Reliability - Love it! 


    Shopify is a global hosted service, meaning they have people monitoring their network 24/7 for any attacks and they can help you deal with any problems that arise. In addition, their add-ons generally have a certain standard and will not pose the risk of giving you trojans or viruses or other monkey business. Plus, you can opt for SSL or even PCI compliance to accept credit cards and store sensitive information without having to know the technical details of how it works.

    Open source alternatives CAN get this level of security & reliability, but not without paying a premium for managed hosting  from Go Daddy



    Better loading speed


    Shopify has the advantage of being a globally hosted solution with strong infrastructure. This means they can load the website much faster for you because they optimized their hardware and software. In comparison, third party open-source solutions like Wordpress need quite a bit of work to catch up to this kind of speed. The speed difference can be anywhere from milliseconds to seconds, so could be potentially quite noticeable and hurt website conversion rates

     

    Net net, wordpress is great for creating beautiful website, that relay content. The platform is amazing and super flexible, good for ecommerce, not so much.

     

    Net net shopify is an extremely powerful and popular ecommerce platform. The themes are easy to use and the platforms capabilities are endless for shopify. Customization is very difficult unless you are the theme developer or highley skilled  designer. 

    Contact PDMG if you are in need of Shopify Website Design and Management, this is at the core of our business. 

    ECOMMERCE WEBSITE DESIGN AND STORE MANAGEMENT: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

    Bigcommerce Partner South Carolina - Palmetto Digital Marketing Group

    Palmetto Digital Marketing Group is now part of the Bigcommerce family.


    We’re very excited to announce that we’ve officially joined forces with Bigcommerce:  to offer you the best e-­‐commerce experience available. As part of the Bigcommerce Partner Program, we’ll now be building retail sites on the fastest growing e‐commerce platform in the world. Why did we partner with Bigcommerce? They make it easy for us to build beautiful, effective e-­‐commerce sites that are optimized for SEO. And their built-­‐in tools make it easy for you to manage and market your store once it’s built. We’ll also have more opportunities to showcase our clients’ sites across the Bigcommerce network.
    And speaking of our work, have you seen some of our latest designs? Check these out:

    Our Recent Ecommerce Website Builds

    Bikini Ready Lifestyles - Bigcommerce Site

    Living the Bikini Ready lifestyle means that your body doesn’t hold you back from anything. Looking great on the outside depends a lot on what you’re putting inside. Bikini Ready products use natural ingredients so you can both look good and feel good.

    SlimTrim - Bigcommerce Site

    To help you win the weight loss battle, we developed SlimTrim – a safe diet supplement – specially formulated to work with your healthy diet and exercise program to produce the weight loss results you want!

    SlimTrim is the only all-inclusive formula that features Acai, Resveratrol, Green Tea and other leading diet ingredients in one pill! It is specifically made to work for you.

    Om Essentials - BigCommerce Store

    The zen in your diet is here: OmEssentials, a comprehensive line of supplements specifically formulated by board certified nutritionists, supports your practice and ensures that yoga isn't your only ally in whole body performance. Each supplement is made using the highest quality ingredients to support your goals for holistic health and provide the necessary foundation for each of your systems to work their best. In addition, the OmEssentials website provides instructional videos and images to give valuable support on your yogic journey.

     

    omlogo_1443634174__16566.png


    Valeo Nutrition - Shopify site

    We started Valeo Nutrition so that we could offer the highest quality, safe, and efficacious supplement formulations at a reasonable price.  We’ve grown with the health and wellness industry, and fully believe in what we’re providing.  We’d never offer a product we wouldn’t take ourselves!

     



    We couldn’t be more excited to partner with Bigcommerce! We expect a long, happy relationship
    together.

    BigCommerce website design and store management: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

    The Palmetto Digital Marketing Group offers Digital Marketing Services, Ecommerce Consulting and Search Engine Optimization Services throughout Charleston SC and the low country. We are a local company who wants to concentrate on working with local companies.  We are excited to engage with companies throughout the region, give us a call today to find out how we can help you!

    Shopify Ecommerce Store and Website Design

    Shopify Website Design for Businesses - Charleston SC

    Let Palmetto DIgital Marketing Group of Charleston South Carolina build your next Shopify store for your business! We can build your store in days not weeks. 

    How Shopify Does design

    One of Shopify’s greatest selling points is its ease of use.  We really like Shopify’s selection of themes too! In our opinion, they are turnkey and designed to perform right outside the box. Shopify comes with 11+ different free design templates, each of which is mobile responsive, and has a variety of different coloring options.  All of these templates have a fashionably sleek and clean aesthetic which makes it perfect for modern, forward-thinking websites.  Shopify then also features 75+ additional themes that run anywhere between $100- $185.  Shopify’s designs are NOT created by Shopify; but rather through 3rd party design firms and are outsourced to professional web designers. This keeps their themes up-to–date with cutting edge functionality.

    Shopify Ecommerce Platform at a High Level

    •  Costs starting at $14 / month for 100 SKUs with a 1% transaction fee 
    • Fully Hosted solution 
    • Support available from Shopify’s support team 
    • Extensions and add-ons available from Shopify App Store 
    • Not an ideal blogging platform - consider WordPress for Blogging
    • Large selection of good themes to choose from, some free, most are paid 
    • Developer works with Liquid, a template processing language 
    • Ideal for small to medium sized businesses (not idea for Enterprise Ecommerce Platforms of Businesses that sell more than $10MM.)

    Shopify's Pricing

    Shopify Pricing

     

     How Shopify Helps Small Business Sell Online

    Out of the box you can sell on Shopify with ease.  However many store owners and businesses elect to install apps to make the most of the platform.  Shopify offers dozens and dozens of free app options. From the very start Shopify allows you to download free apps to enable you to sell your product online:

    • Create discount codes
    • Offer gift cards (on Professional and Unlimited)
    • Install cart recovery systems (on Professional and Unlimited)
    • Include individual product reviews
    • Amend shipping options
    • Sell on Facebook
    • Import products using CSV files
    • List different product variations
    • Print orders

    These free features, include CSV uploads, shipping fulfilment options and Facebook storefront selling will set you back up to $750+ to get started on WooCommerce.

    Aside from the basic options, there are hundreds of different features that can be installed from the Shopify App Store. 

    Shopify and SEO, What You Need to Know

    Shopify may not be as good as WordPress when it comes to blog effectiveness, however, creating blog content on Shopify is easy and very effective. Not to mention visually pleasing.   Shopify also allows store owners to implement basic SEO practices like meta information and site copy with ease.  Net net, as long as your site is creating genuine and unique content,  your store will be able to take advantage of SEO best practices.  Another benefit of Shopify's SEO use is the fact that Shopify has developers that use some of the cleanest code out there, which also incorporates a natural linking structure. This in turn creates a great user experience and hopefully will enhance your store's visibility in search engine rankings.

    Shopify's Customer Support

     

    One of the most important aspects of any customer relationship is support. Problems will occur, when they do you are going to want to contact your service provider. Shopify makes this easy!  Shopify is mainly an all-in-one solution, you will never have headaches scrambling for help when you need it. Everything is all centralized within one system. With platforms like Woocommerce you will need to identify the causes of the problem and then contact your developer to ensure that you don't break any of the function within your store. 

    Like what you hear? Are you looking for a company to design your shopify store and manage your ecommerce strategy?  Consider contacting Palmetto Digital Marketing Group today. 

    SHOPIFY ECOMMERCE STORE AND WEBSITE DESIGN, WEB DESIGN, WORDPRESS WEBSITE DESIGN: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ