Amazon Product Launch | Campaign Set Up & Management | Product Ranking

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Amazon Product Launch and Campaign Management  

 Releasing a new product on Amazon is an exciting and stressful venture. A company wants their new product to be successful in the competitive Amazon marketplace, but they also want it to maintain popularity and raise the rating of the brand. Amazon also has its own algorithm when it comes to what products show up when a customer searches Amazon. This algorithm takes in multiple variables to provide the customer with the most relevant and effective product to fit their need. A company must think about how their product factors in to this algorithm and how to make sure their product rises to the top. A product launch campaign is just the tool businesses need to get a leg up from the get-go.  

What is an Amazon Product Launch?  

 An Amazon product launch is an event and campaign used to introduce a new product to the Amazon marketplace. The goal in an Amazon product launch is to get high early sales, build an incline of sales, and then maintain the popularity and success of the product. By accumulating high ratings and good reviews as early as possible, a product as a better chance o the Amazon algorithm noticing it and thus working its way up the ladder to the top of the search results. A product launch also gives a company the opportunity to make an event of the unveiling of a new product on Amazon, providing many marketing opportunities and materials.  

What are the Parts of an Amazon Product Launch?  

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The most important part of the product launch is, of course, the product. Everything done in an Amazon product launch showcases the product and shows Amazon this is something people will want to buy.   

  • Offering deep discounts to encourage sampling is a good way to get the product into people’s hands as soon as possible. The more people interact with the product, the more they will realize the benefits it. This also improves brand image, as people are more likely to come away with a positive experience if a brand offers them freebies or discounted goods as promotional material.  
     

  • Product launches are an opportunity to get feedback and reviews from the early samples. Sampling builds the number of responses a company gets on their product. These early reviews and feedback notes are things a company can use to foresee future pitfalls or challenges with their product. They can address these issues quickly and improve their product at a faster turnaround, instead of waiting until the product as been release for six months to find out what people don’t like about the product and why they aren’t buying or recommending it.  
     

  • The more positive ratings and feedback product gets From the product launch will raise the product’s Amazon Best Seller Ranking. Amazon’s algorithm relies to a large extent on how customers respond to products. If a product is getting good feedback and reviews quickly while maintaining a steady increase in sales, Amazon will pay attention. Being on the Amazon Best Seller Ranking list is one of the best signs of success a product can get from such a competitive marketplace. Consumers will often go to the Best Seller lists when looking for something specific. They are also more likely to buy an item if it is an Amazon Best Seller as opposed to a similar product that is not.    

Benefits of Launching a Product Versus Set and Forget  

An Amazon Product Launch will jumpstart profits and give a product the edge over its competitors. Another common approach is for a company to simply release their product on Amazon, set the price, and hope their marketing brings in enough traffic to get good reviews. Without being proactive, a product will not make it against the dozens of other products just like it on Amazon. A company needs to be able to react to the market to propel their product to the top.  

  

What Can Palmetto Digital Marketing Group Do for Your Amazon Product?  

Contact PDMG to manage your Amazon Product Launch from start to finish, and ensure your product is successful.  

  Sources:  
http://www.cpcstrategy.com/blog/2017/03/launch-new-products-on-amazon/ 

https://www.ilovetoreview.com/amazons-automatic-pricing-tool/ 

http://www.palmettodigitalmarketinggroup.com/ 

AMAZON PRODUCT LAUNCH SET UP, MANAGEMENT AND SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

 

  

Amazon Brand Gating Set Up | Services | Experts | Consulting | Consultants

How to Protect Your Brand Through Amazon Brand Gating 

Thousands of retailers sell and distribute their products through Amazon’s platform, making it the biggest online retailer in the world. Among the big and small legitimate businesses selling on Amazon, however, there are scammers, too. Amazon brand gating and brand gating services offered by Palmetto Group and other companies are now a necessary part of the online retail world.  

What Is Amazon Brand Gating? 

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Amazon brand gating is the method of protecting unauthorized brand activity on Amazon. Because third-party sellers and original brands alike use Amazon, there is a demand to prohibit and restrict the selling of branded products. By setting up a perimeter around the branded products and preventing third party sellers from getting to listings, brand gating protects retailers. A third-party seller may be a college student looking to sell their old university textbooks, in which case brand gating may seem like an issue. However, many third-party sellers are selling branded products without authorization, profiting or disrupting the hard work of small businesses.  

Why Should You Consider Amazon Brand Gating? 

There are many dangers, and sellers need to protect themselves:  

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  • Counterfeits. Counterfeit products are sold through a third-party retailer. Scammers use these items to profit from the brand name and sell consumers low quality, cheap substitutes for the same price. Consumers are at a loss of money for a product they did not want. Brands lose out on that sale and receive negative association (a review) with their product in the consumer’s mind. By using brand gating on Amazon, a brand can be sure third party retailers cannot sell fake products – only the real deal. It also prevents negative product reviews.   

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  • Pricing Control. Counterfeit products and unauthorized sale of branded products destabilize the pricing of a product. Scammers sell counterfeits at a cheaper price than the genuine product, directly stealing business from a brand. This forces the brand to lower their prices to compete or miss out on a portion of the market. This also creates lower margins for each product sold. Amazon brand gating can help prevent this. It also prevents a flood of the market, causing prices to plummet with used or counterift versions of the product at a discounted price.  

  • Specify Who Can Sell. Brand gating allows a brand to pick and choose who they want to sell their product. By vetting and controlling third party retailers on Amazon, brands can guarantee that only other brands and retailers they want connected with them can sell their product. This strengthens brand image. Brand ratings stay high due to partnership control.  

 

Amazon Brand Gating Setup and Enforcement Via Palmetto Digital Marketing Group 

Palmetto Digital Marketing Group are experts at negotiating the entire Amazon retail experience. Along with the many other services provided to brands, Palmetto Group also offers Amazon brand gating services. PDMG helps brands register with Amazon, submitting the brand’s trademarked information to Amazon to access the wide array of tools available to registered brands on the Amazon platform. PDMG will enforce trademark infringement and work to have counterfeit and unauthorized activity removed from Amazon, at the brand’s discretion.  

Palmetto Group can keep brands and their products safe by monitoring for counterfeit products and scammer retailers. Brands will have control over who sells their products on Amazon. They can take full advantage of the opportunities that Amazon offers, without worrying about unauthorized selling and advertising of their products. Brand gating on Amazon is about protecting retailers and consumers. Retailers don’t want their hard work and profit scammed by someone else. Consumers can buy with the reassurance that the product they are ordering is legitimate and high quality. Palmetto Digital Marketing Group is ready to help brands get the most out of selling on the Amazon marketplace.  

Sources: 

http://amazonbrandconsulting.com/protect/ 

http://www.cpcstrategy.com/blog/2016/09/how-to-get-brand-gated/ 

https://www.channeladvisor.com/blog/brands/understanding-brand-gating-on-amazon-a-retailers-perspective/ 

http://www.palmettodigitalmarketinggroup.com/amazon-seller-management/ 

AMAZON BRAND GATING SET UP, MANAGEMENT AND SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

Facebook Advertising Services for Amazon Sellers

Facebook Advertising & Management for Amazon Sellers

facebook advertising services for amazon

Facebook can be one of the most effective forms of advertising for Amazon sellers. Placing ads on Facebook will promote your product and make it stand out from the saturated search results found on Amazon. Most Amazon sellers don’t use outside sources for marketing, so adding your products to Facebook will give you a leg up on the competition. Facebook ads allow business owners to target specific audiences based on gender, age, location, and social media behaviors. This allows businesses to reach a target buying audience from an outside source. Facebook allows business owners to specify budgets and campaign lengths, creating a promotion specifically fitting your needs.

Social Media Promotion Code for Amazon Sellers

Amazon now has an option for the creation of social media promotion codes. The process will provide your business with a custom URL, directing traffic to your site. The best part is that the customer will not need a custom promo code. The link provided on the social media network will take the user directly to the discounted price. The easier the process for customers, the higher the conversion rates.

Amazon Sellers and Facebook Advertising

As an Amazon seller, you have the option to create custom promotion codes through the platform. You can choose several types of coupons to add to your products, including free shipping, percentage-off coupons, and dollar amount discounts. Amazon also provides the option to apply the discount to one product or the entire order. Once you create the promotion, your organization can share the URL through paid Facebook ads, social media accounts, and business websites.

Amazon Promotions from Facebook Creative Banner Services

Amazon banner services are another fabulous method for promoting your products. You can place these banners on blogs, business pages, and other sites to generate traffic. Banners can attractively feature your product and draw attention to your page. Businesses pay a good deal of money for banners, because they can be so effective in marketing campaigns. Creating a banner with Amazon is simple, but it may be an advertising product best left to the professionals.

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Banners should always be attractive and not annoying to users. Additionally, banners should have a defined strategy to ensure your marketing campaign has cohesion. Not all ads are equal, so you will want to be sure your ad stands out from the competition. To create an ad, you will need to choose size, design, text highlights, images, and sometimes coding. There are many aspects to consider, which is why we recommend leaving the design to marketing professionals.

Amazon Profiling Target Services

Like Facebook ads, Amazon also allows sellers to target services and products to specific audiences. Creating a target audience requires analysis on your part to determine what problems your product is solving. For example, if you are selling vacuum cleaners on Amazon, you are solving the problem of dirty floors. Next, determine who your target audience has been in the past and who has purchased your product. If you are marketing a new product, you may want to analyze your competitors to understand your target demographics.

Creating a target audience for Amazon can also help to determine what other platforms to concentrate on in your marketing. For example, if your Amazon target audience is senior citizens, you will not need to spend valuable advertising money on social media platforms aimed at younger users. Senior citizens are more likely to frequent Facebook rather than Instagram. With analytics like this, you will have a thorough picture of your marketing strategy.

Palmetto Digital Marketing Group

Palmetto Digital Marketing Group is dedicated to helping our clients optimize online presence and increase revenue. Our services include Amazon seller management, web design, search engine optimization consulting, and online reputation management services. For all your online ecommerce needs, contact us for help optimizing your business.

Sources:

https://www.salesbacker.com/blog/164/How_to_Use_Amazon_Social_Media_Promo_Codes

https://sellercentral.amazon.com/forums/t/new-promo-type-social-media-promo-code/332838

https://landingcube.com/traffic/amazon-facebook-ads/

http://www.palmettodigitalmarketinggroup.com/amazon-seller-management/

FACEBOOK ADVERTISING FOR AMAZON SELLERS SET UP, MANAGEMENT AND SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

FACEBOOK ADVERTISING SERVICES FOR AMAZON SELLERS SET UP, MANAGEMENT AND SERVICES: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Amazon Search Terms Optimization | Services | Rules | Experts

Why Amazon Keyword Search Optimization Matters

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Amazon is well-known as a product merchandising platform, but have you also considered that Amazon is one of the largest search engines in the world? With thousands of similar products for sale, it is important to optimize the keywords for the products you offer. Apply the following tips to your Amazon business in order to improve your e-commerce success.  

 

Amazon Search Terms, Character Limits, and Search Term Rules  

Unlike for many other search engines, an Amazon product must include all of the keywords to appear in a customer’s search results. However, the search regards each word as one, unified set of keywords. Here are some easy rules to follow for keywords: 

  • Sellers do not need to put specific words next to each other or repeat words used in phrases. For example, if you used “bath soap” and “bath product” as keywords, you would not need to repeat the word “bath.”  

  • Amazon has set a 100-character limit for keywords. Because the maximum is so small, it is important to be careful and intentional with the words you choose to attach to your product.  

  • Use hyphenations. Hyphenated words will cover all possible combinations of those 2 words, so can get multiple keywords out of only 2 words.       

  • Do not worry about capitalization or distinguishing between singular and plural forms. The search will include all forms of the words you use.  

  • Do not use filler words, conjunctions, or other unnecessary additions. Amazon searches automatically omit unnecessary words from searches, so they will never help your product appear in more searches.  

  • Use spaces when separating keywords, not commas. Other than hyphens, punctuations serve no purpose except to take up valuable characters.  

Where and How to Use Amazon Search Terms  

 

Amazon Product Title and Using Amazon Search Terms

The title of an Amazon product is treated the same way as the keywords. Other search engines tend to prioritize the title over any keywords, but Amazon uses both equally. As in the rules with keywords, words should not be repeated in titles. Amazon recommends you include the following descriptions in your title:  

  • Brand 

  • Product line 

  • Material or key features 

  • Product type

  • Color

  • Size

  • Quantity 

Amazon Bullet Points - Using Amazon Search Terms

Your priority with the bullet points is to highlight the most important features of the product. Bullet points are also an ideal place to reiterate anything in the title or description. Each bullet point should begin with a capital letter and should be a phrase, not a sentence. Also, do not include pricing or promotional information in your bullet points.     

Using Amazon Search Terms within Product Copy 

When it comes to writing copy for your product, it is important to keep it short and concise. Potential buyers are not going to be interested in reading extremely long-winded descriptions. Include important and appealing information. But remember the shorter it is, the easier it is for customers to read and process.  

Amazon Backend Search Term Optimization

Backend search fields are the ideal place to include keywords you could not fit in the title or description. You are still limited in the characters you can use, however, so it is important to choose your words carefully. Avoid any repetitions and punctuation, as they take up valuable characters. Try to use unique words that apply directly to your product.  

Keyword Usage and Amazon A9 Search Engine  

Amazon’s A9 search engine uses an algorithm to decide which products are listed first in a person’s search. The algorithm focuses on performance and relevance. If your product has performed well and has a high number of sales, it is more likely to be ranked higher. The second factor, relevance, is regarding your keywords. The more keywords your product has that match the search, the higher it will be in the search results.         

A Quick Note About Palmetto Digital Marketing Group  

Palmetto Digital Marketing Group is an Amazon e-commerce management company. We can run your Amazon business and help you boost your sales. Contact Palmetto Digital Marketing Group for more information or guidance for your Amazon business.  

AMAZON SEARCH TERM OPTIMIZATION SERVICES SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

AMAZON SEARCH TERM OPTIMIZATION SERVICES: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Amazon (AMS) Marketing Services Management | Services | Experts | Consulting | Help

Introducing Amazon Marketing Services (AMS)

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If you sell products on Amazon, you face fierce competition. You may offer the best when it comes to quality and value, but there’s such a crowd of related items, it can be hard to make yours stand out. Amazon Marketing Services (AMS) helps entrepreneurs leverage Amazon’s powerful capabilities and extensive reach to attract more customers and sell more product. The service is cost-effective, and reporting capabilities make it easy to measure results.

What Is Amazon Marketing Services (AMS)?

Amazon Marketing Services provides tools that help e-commerce owners in the Amazon marketplace attract more traffic and generate more profit. AMS became available in 2012 and has recently gone through a series of changes that make it more powerful than ever. AMS makes it easier for sellers in the United States, the UK, and Canada to get their products found and to make them attractive purchases for buyers. AMS falls into three main types of advertising – sponsored ads, headline ads, and display ads.

Amazon Sponsored Ads

Amazon Sponsored Products are targeted ads that show up when the buyer is weighing their options. Both vendors and third-party (3P) sellers can set up ads and receive Amazon approval for them within an hour.

On desktop machines, Sponsored Product Ads appear on pages that supply product details above, beside, and underneath search results. When users shop on mobile devices, sponsored ads show up beneath search results or throughout product detail pages.

When sellers choose Sponsored Product Ads, they can set a daily budget that’s as low as one dollar per day and choose their target keyword. Cost per click starts at $0.2. Amazon recommends using keyword proposals to drive future campaigns for even greater success.

To use Sponsored Products, you must currently be an Amazon professional seller capable of shipping to all addresses within the United States. Products are required to be new, with listings qualifying for the Buy Box.

Amazon Headline Ads

Headline Search Ads are targeted at customers who are just beginning their journey and are open to product suggestions. They appear at the top of the Amazon search engine results page and closely resemble banner ads. Only Amazon Vendors are eligible to use them.

When shoppers click on Headline Search Ads, they are taken to either an Amazon Store for a multi-page shopping experience, a top-selling products landing page, or to a customized URL that contains three associated products.

Headline Ads are keyword-driven like Sponsored Ads. You can select your own keyword or receive suggestions from Amazon. Choose between a daily budget with a one dollar minimum or start a campaign for $100. You pay as little as $.10 per click.

Amazon Display Ads

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With Product Display Ads, sellers choose between product targeting or interest-based targeting. Typically showing ads to users who have indicated an interest in related products yields greater exposure but lower conversions, while product targeting allows advertisers to refine focus for higher conversions. Interest-based targeting usually costs less, with both types starting at $.02 per click, and either a daily minimum of one dollar a day or a campaign budget of $100.

Drive Amazon Sales with Amazon Marketing Service

With all types of Amazon Marketing Services, you pay only for performance. You’re never charged for impressions, only when a customer actually clicks on your ad. You have a high level of control over your budget, so you keep marketing within set limits. Amazon tools help you target with precision and the dashboard provides insights that help you optimize for success.

Palmetto Digital Marketing Group offers comprehensive management of your Amazon account. We’ll handle every aspect of your store including marketing, inventory management, product description writing, and customer service. Get in touch to find out more today.

Sources:

https://ams.amazon.com/

http://www.cpcstrategy.com/blog/2015/04/amazon-marketing-services/

https://images-na.ssl-images-amazon.com/images/G/01/AmazonBrandStoresPlatform/GettingStartedGuide._V296851189_.pdf

AMAZON MARKETING SERVICES (AMS): CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

AMAZON MARKETING SERVICES (AMS) MANAGEMENT: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

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Amazon Brand Store Design and Optimization Services

Optimize Your Amazon Brand Store for Maximum Profitability

Amazon.com is dominating the ecommerce industry. It is the leading online retailer in the country, with almost $136 billion in 2016 sales and more than 240 million active customers. Imagine placing your product in front of millions of your target consumers using an online shop in the country’s biggest ecommerce store. Now you can, thanks to Amazon Stores. Creating an Amazon Brand Store is just step No.1. For real profitability, you store needs professional design help and optimization. That’s where we come in.

Optimize Your Amazon Brand Store for Maximum Conversions

 Amazon Store Front

Amazon Store Front

Amazon Brand Stores lets Amazon sellers customize their shops – unlike its predecessor Amazon Brand Pages. You have the freedom to create your store from top to bottom. If you really want to shine, you need to take full advantage of design flexibility. You need optimization. Here are some of the ways the team at Palmetto Digital Marketing Group achieves this:

 

  1. Creative, customized design. The ecommerce user experience (UX) is everything. Making your Brand Store personal is one of the best things you can do for optimal UX. Our team can design your store to take advantage of all the things consumers look for in UX today. For example, 65 percent of consumers are more likely to shop in an online store that knows their purchase history. A personalized brand experience makes all the difference in the success of any ecommerce site.
     
  2. Poignant rich media content. One of the best benefits of Amazon Brand Stores is the support for rich media content, including high-quality professional photographs of your products. Adding high-definition images, search-optimized text, and other rich media content can greatly elevate your page, helping you stand out from the competition and decrease your bounce rates. We can add exactly the right rich media content for your site and purposes, helping your store reach the next level.
     
  3. Amazon category unlocking. To get your products listed in specific Amazon categories (and therefore seen by a specific niche), Amazon must approve your application, this is call Amazon Brand Registry. There are minimum requirements you must achieve to get this approval. Our team can manage this process from beginning to end, helping your store get in front of an even more tailored audience. This is just one of the many ways we optimize Brand Stores for maximum visibility and conversions.

 

There are dozens of ways you can optimize the design and usability of your Amazon Brand Store. Listing optimization, keyword insertion, A+ and enhanced content, highly customized pages, smart layout, mobile-first design, and data-backed marketing are the tools that will set your shop apart from the crowd. You can unlock the fullest potential of Amazon Brand Stores with help from our talented Amazon specialists.

Good, Better, Best: Bringing Your Amazon Brand Store to the Top

 RATS Tourniquets Store Front

RATS Tourniquets Store Front

 Amazon Brand Stores offer great benefits to retailers straight out of the gate. They provide vendors with an enormous consumer base, give customers a unique shopping experience, and feature up to three levels of pages exclusively to showcase your products. The Amazon Store builder tool is easy and intuitive to use, making it simple to create a store. With our help, you can take your store success above and beyond that of your competitors.

Amazon is a behemoth in ecommerce. Brand Stores is one of the world’s best opportunities for online third-party vendors. Take full advantage of this opportunity by making sure your store is fully optimized and ready to seal conversions. You can secure outstanding returns on your investment with help from a team of Amazon store experts at your beck and call. Let us help you create the very best Amazon Brand Store possible. Contact us online to request more information about Amazon Brand Store design and optimization.

Amazon Sources:

https://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000415451

http://www.cpcstrategy.com/blog/2017/06/amazon-stores/

http://www.bobsledmarketing.com/blog/using-amazon-storefronts

https://www.statista.com/topics/846/amazon/   

http://www.palmettodigitalmarketinggroup.com/blog/

https://www.smartinsights.com/ecommerce/web-personalisation/3-reasons-need-e-commerce-personalization-strategy-2017/

https://www.accenture.com/t20171031T052156Z__w__/us-en/_acnmedia/PDF-34/Accenture-Pulse-Check-Dive-Key-Findings-Personalized-Experiences.pdf#zoom=50

AMAZON BRAND STORE CREATION AND DESIGN: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH,

AMAZON STORE CREATION AND DESIGN : ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Sell More on Amazon with Professional Product Photography 

How Professional Amazon Product Photography Can Boost Your Amazon Sales 

Amazon offers business owners a wealth of opportunities. Sellers can manage their inventories, reach new customers, and improve their businesses’ online presences with the Amazon digital suite for sellers. Savvy sellers can see a dramatic increase in sales by switching to Amazon, but it’s crucial to acknowledge the vast amount of competition. Professional product photography can be a tremendous asset to sellers on the Amazon Marketplace and help them stand out among competitors.  

Professional Photography Will Set You Apart 

PDMG Product Photography for Amazon.jpg

Amazon has tremendous reach and completes millions of transactions daily. If you want your products to stand out from your competitors, stunning product photography is a great first step. Palmetto Digital Marketing Group provides clients with robust professional product photography services. People are visual creatures, and most of the information we process and retain is visual, so making a great first impression with your product photography is essential to successfully selling on Amazon. 

While some business owners may be tempted to perform their own product photography, it’s important to weigh this decision carefully. Amazon has strict requirements for product images. Such requirements include but not are limited to: 

Amazon :Product Photography Requirements

 

  • Pure white background (RGB 255, 255, 255)  

  • No additional text or graphics 

  • Products are required to fill at least 85% of the frame space for images 

  • Images must be professionally lit 

  • Color restrictions  

  • Edge feathering requirements 

 

The average person may struggle to create photos that fall in line with these rules. Doing it yourself might save time and money, but the quality of the photos will likely pale in comparison to what a professional product photography service can offer. Investing in a high-quality camera, photo box, lighting materials, and other photography equipment is only worth it for business owners who are committed to investing in their own personal photography skills. 

 

amazon images and photography cost.JPG

All product is prepped for photography including steaming and cleaning. We request clothing items to be sent in a size small and in new condition. Used items and prototypes are not approved and will not be photographed. Most projects will be turned around within 4 days. Items requiring models and graphic design will require longer completion times. Items can be returned with return shipping labels provided. We hold items for return for 30 days after image delivery. Due to safety and liability, food, medication and makeup items are not returnable and will be destroyed after image delivery. All prices based on studio photography at Mockingbird Studios, location fees and travel costs are not included.

 

Why Good Photos Matter on Amazon

 

Visual communications studies show us that people remember about 80% of what they see, but only about 20% of what they read. Images have a huge impact on the buying process for most consumers. The more impressive the photography, the more value the listing conveys to potential buyers. A customer browsing Amazon comparing two different listings of the same product is more likely to make a purchase from the better-looking listing.  

 

Amazon understands this, and therefore sets very high standards for product listings and related images featured on-site. For example, only certain image file types are accepted, and images that fail to meet certain pixel dimensions or focus requirements will be rejected.  At-home Photoshop editing and other DIY practices may do the trick for your LinkedIn profile or something posted on OfferUp, but may affect your image quality and cause delays in posting your product on Amazon. Making sure your product image is aesthetically pleasing and technically sound is an area of nuance that sets best sellers apart on Amazon. 

 

Sharper, clearer images will help set a business apart from competitors that may not have invested in professional photography, and the difference will be very apparent. A professional product photography service will take the product size, normal use, and variations into account. The more images a customer has for reference, the more confident the customer will be in the purchase.  

Identifying Good Product Photography

Good photography relies heavily on lighting, contrast, scale, and perspective. For example, if you are selling jewelry, your customers will want to not only see how the items look up close, but also how they appear when worn. You want customers to see a product and imagine it being a part of their lives. Professional product photography aims to provide shoppers with the images necessary to properly represent products and encourage sales. A good Amazon listing should include: 

  • Photos of the product and the product packaging. 

  • Photos of the product with other objects in the frame for scale. 

  • Photos of the product’s different color options or other variations, such as different sizes. It’s a good idea to include a photo with all the different sizing options of a product, so shoppers can easily compare them to find the right size.  

With all these photos, lighting and setting are crucial components. Close-up photographs of a product will show detail, craftsmanship, and product features. “Lifestyle” photos will show the product in use, such as photos of models wearing clothes or jewelry, an appliance set up or installed as part of a room, or a pet playing with a new toy listed for sale. Some products require photographs from multiple angles or in different lighting situations, so customers can fully understand how the product looks, feels, and functions.  

Palmetto Digital Marketing Group provides clients with a robust range of Amazon product photography services. No matter what type of product you plan to sell on Amazon, our photographers know how to capture the shots that will outshine competitors and inspire sales. Learn more contact us today to find out how we can help boost your Amazon Marketplace sales.  

 

Sources:  

https://www.americommerce.com/how-important-is-product-photography-in-ecommerce  

https://www.pelicancommerce.com/importance-of-product-photography-when-selling-online/  

https://www.ignitingbusiness.com/blog/marketing/the-importance-of-good-product-photography  

Amazon image rules: https://www.amazon.com/gp/help/customer/display.html?nodeId=200109520  

 

PROFESSIONAL PRODUCT PHOTOGRAPHY CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH,

AMAZON PRODUCT PHOTOGRAPHY SERVICES : ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Seller Fulfilled Prime (SFP) Services, Set Up and Conversion

Seller Fulfilled Prime (SFP)

Amazon SFP allows sellers to display the Prime badge on listings they fulfill from their own facilities. Elibility 

Benefits of Seller Fulfilled Prime (SFP) vs (FBA)

• eliminate FBA shipping and handling fees

• stop split FBA shipments due to Distributed Inventory Placement

• gain access to Amazon Prime’s tens of millions of members to boost sales

• avoid long-term FBA inventory storage fees

• get more control over returns and refund collection

• earn higher profits on bulky and heavy items

• sell certain products that are ineligible for FBA

Seller Fulfilled Prime Shipping Requirements

Sellers must offer Prime members the Prime shipping benefits described below for all Prime items.

Prime shipping

ASF2.PNG

 

Performance requirements

During the trial period, you must meet the following performance requirements on a minimum of 50 Prime trial orders:

  • An On-Time Shipment Rate of at least 99% for Prime trial orders. Regardless of the shipping speed selected by the customer, Prime trial orders must be shipped on the same day the order is received, as long as the customer places the order before the seller’s cutoff time.
  • Use of Buy Shipping Services for at least 95% of Prime trial orders.
  • A Cancellation Rate of no more than 1% of Prime trial orders.

 

More About Buy Shipping Services

With Amazon's Buy Shipping Services, you can conveniently purchase shipping labels individually or in bulk, ship and confirm your orders, and track your shipments.

You can purchase shipping labels from UPS and FedEx at discounted rates. All domestic USPS shipping can be purchased at USPS Commercial Plus® prices.

Go to Buy Shipping Services either through Seller Central or via the Merchant Fulfillment API. For instructions, see Buy shipping through Seller Central, Buy shipping in bulk, and Merchant Fulfillment API.

Buy Shipping Services enables you to:

  • Purchase shipping labels directly through Seller Central.
  • Confirm shipment and track shipment status. Orders shipped through Buy Shipping Services do not require a separate shipping confirmation. You can track delivery status on the Orders detail page.
  • Pay for shipping and related services through your seller account.
  • Purchase shipping at rates negotiated for Amazon sellers, or link your carrier account to access your own rates. See Manage your carrier accounts for more details.
  • Prevent A-to-z Guarantee claims. If an order was shipped with tracking via Buy Shipping Services, and a buyer files a claim stating they did not receive the order, Amazon will cover the A-to-z Guarantee claim. You won't receive a notification on your Manage returns page, and your Order Defect Rate will not be affected. To learn more, visit the A-to-z Guarantee: Order not received page.
  • Prepare for Seller Fulfilled Prime. Shipping for all Prime products must be purchased through Buy Shipping Services. Using Buy Shipping Services for all your orders can help you transition to Seller Fulfilled Prime faster. For more information, see Seller Fulfilled Prime.

Seller Fulfilled Prime Charges for Return shipping

Sellers are responsible for the return shipping cost of any Seller Fulfilled Prime items that buyers return, except as outlined in Table 4. The cost of return shipping may only be deducted from the buyer's refund according to the reason codes detailed below.

return codes.PNG

 

Shipping prices paid by Prime buyers (USD)

Amazon Seller Fulfilled Prime.PNG

Amazon Seller Fulfilled Prime Set Up and Services  

The team at Palmetto Digital Marketing Group are subject matter experts. Think of us as your own personal Amazon workforce. Our motto is "we do Amazon, so you don't have to."  We focus on increasing Amazon detail page traffic and conversion rates so our clients can achieve Amazon dominance.  We specialize in both short and long-term engagements, with a primary focus on improving digital marketing effectiveness.   

SPF SELLER FULFILLED SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH,

AMAZON SELLER FULFILLED SERVICES, SET UP AND CONVERSION : ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Amazon Ungating Services - Category Unlocking | Ungating Amazon Selling Categories | Category Approval Experts | Consultants

Amazon Ungating Services - Categories and Products Requiring Approval 

In many cases Amazon Sellers are required to obtain approval from Amazon before listing in certain product categories. As Amazon continues to grow, so does its seller base. Getting approved in some categories is quite easy while getting approved for other categories will be very difficult.  There are some categories that are very strict in their approval application process.  Some Amazon categories are easy to navigate through and some are not flexible at all.  

Amazon Categories and Products Unlocking Requirement 

The table below from Amazon lists the categories that currently require approval. If you would like to sell in one of these categories, click the link next to the category name and follow the instructions to submit your application. (see page here). 

Amazon Specific Products Requiring Approval 

There are some products that need to be approved to sell even if the Amazon selling categories are open.   Amazon reserves the right to require approval for any product that lists on Amazon. 

For the links for approval to see: 

What Does It Mean to Un-gate an Amazon Category? 

When products are gated it typically means that they are susceptible to counterfeiting.  Amazon wants nothing more than to provide its customer the best-selling experience possible.  Sellers must prove to Amazon that they are purchasing non-counterfeit goods.  Companies who specialize in un-gating and unlocking Amazon categories like Palmetto Digital Marketing Group have has success un-gating dozens of categories for its clients. 

Amazon wants to protect its customers and reputation. So un-gating is unfortunately a necessary requirement.  

Understanding the requirements for Unlocking or Un-gating Amazon Categories 

So you have applied to sell on Amazon Seller Central, you also applied to a locked category and were approved. You are making progress, you now apply to another gated category and get turned down, now what? This is very typical - the requirements for getting approved in various categories can differ. Amazon reserves the right to change application requirements at their discretion. 

We highly recommend doing some preliminary research prior to submitting your approval. In doing this you will have ample time to gather the necessary documents for approval, which are typically Materials Safety Data SheetsFDA compliance forms, Purchase Order paperwork or trademark ownership.  

Amazon Category and Un-gating specialist  

The team at Palmetto Digital Marketing Group are subject matter experts. Think of us as your own personal Amazon workforce. Our motto is "we do Amazon, so you don't have to."  We focus on increasing Amazon detail page traffic and conversion rates so our clients can achieve Amazon dominance.  We specialize in both short and long-term engagements, with a primary focus on improving digital marketing effectiveness.   

UNLOCKING AND UNGATING AMAZON CATEGORIES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH,

UNLOCKING AND UN-GATE AMAZON CATEGORIES : ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

 

 

How To Find or Select Products to Sell on Amazon

Are You Looking For Products to Sell on Amazon? Go Private Label!

PDMG can help. We specialize in a wide range of Amazon services.  One of our newest services helps Amazon sellers find products to sell on Amazon.

How to Find Products to Private Label on Amazon

 Private Label Selling on Amazon - Secrets and Tips

Private Label Selling on Amazon - Secrets and Tips

So you want to sell on Amazon, and you just don't know where to start? You know that Amazon is the future and you want a piece of the action. Well guess what? So do thousands of other sellers. Do you want to know how to beat your competition? We can teach you how to be successful when others will fail.  It all starts with private label product selection!  Forget Alibaba,  you need to go straight to the source - the factory suppliers in Asia. You need to create your own private label brand. What products do you select to add to your private label brand assortment? We can help you! 

WE FACTOR THE PRODUCT RANKINGS ON AMAZON

Our expert merchandisers will search Amazon's 500,000,000 million products and find only the best products in each category. 

WE FACTOR THE COMPETITION ON AMAZON

Our expert merchandisers will review how much competition you will potentially face. Our data shows that less competition is more advantageous to private label sellers.  

WE FACTOR THE AMAZON RETAIL PRICE (or your MANUFACTURING cost)

Our expert merchandisers know the exact sweet-spot for each product selling category. Our data shows that factoring a products retail price is paramount to your success. We can talk you through why if you engage our services. 

WE DETERMINE IF AMAZON MARKETING SERVICES ARE AN OPTION

Our data shows that when sellers invest in marketing their products they drive more revenues. All of our top selling merchants invest heavily in amazon Sponsor Ads and content marketing.  So selecting products that are prime for marketing campaigns is an important factor when selecting products to sell on Amazon.

WE FACTOR THE AMAZON PRODUCT CATEGORY

For first time sellers - we suggest staying away from various Amazon product categories. Our merchandisers know which categories are best for first time Amazon sellers.  Picking the incorrect product, in the incorrect Amazon category can sink your efforts even before you start selling.

WE FACTOR THE UNIQUENESS OF THE PRODUCT

Our data shows that unique products sell better on Amazon and of course there should logically be less competition.

WE FACTOR THE IMPORTING FREIGHT AND DUTY COSTS

We know exactly which products can be received in the Amazon FBA warehouses without breaking the bank. Sellers have 2 importing options - global air fright or shipping containers. We can help you lower the cost for both options by selecting the right products for sellers. 

WE FACTOR WHAT AMAZON WILL CHARGE SELLERS FOR STORAGE COST

That's right - not every product is the same. Our expert merchandisers will select products that financial works best for sellers. Selecting the right products can substantially reduce your storage costs at the Amazon FBA warehouses. 

WE FACTOR WHAT AMAZON WILL CHARGE FOR FBA SERVICES

Our expert product merchandisers weigh every potential fee that Amazon charges sellers for FBA services. The products you choose to sell on Amazon drastically affects your pick, pack and ship cost through Amazon FBA services.

 

 We Weight Every factor in Picking Products to Sell on Amazon

We Weight Every factor in Picking Products to Sell on Amazon

Convinced, How Does the Process Work?

When you work with PDMG, we just don't take your money and pick products for you. Other companies do just this and won't explain their rational. We are different. 

Amazon Sellers (Our Clients) Provide PDMG with Selling Category Preferences

Tell us which Amazon categories interest you as a seller on Amazon.

PDMG will research and choose 10 potential products for our clients

We search Amazon and find 10 products (choosing more is an option if requested at a higher cost) that fall into your selling categories.

PDMG will highlight our top 3 potential products

We list our top 3 selecting picks and give you our reasoning why we like them most.

PDMG will then present our findings to you

We create a professional power point presentation to review with you on a 30 minute consulting call.

PDMG will explain to our clients all the selecting details, tricks, tips and secrets

Within your presentation, we literally explain every factor that goes into our selecting process. 

PDMG makes sure that moving forward clients can select their own products to private label

That's right - after the first consulting session - you will have all the tools to select your own products to private label as you grow your Amazon business. 

OK You have Products - How to Private Label Them

Sellers have two options when finding products to sell on Amazon. They can research and locate the products to sell on Alibaba or they can go directly to the factories by passing Alibaba all together. What's the difference?

Alibaba

Alibaba is China’s — and by some measures, the world’s biggest online commerce company. Its three main sites — Taobao, Tmall and Alibaba.com — have hundreds of millions of users, and host millions of merchants and businesses. Alibaba handles more business than any other e-commerce company. (Source WSJ)

Factories, agents and sources located in China 

PDMG has sourcing connections in China.   Contact us for more information.

 

how to select products to sell on amazon: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH,

HOW TO SELECT PRODUCTS TO SELL ON AMAZON : ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

 

 

 

 

Amazon Enhanced Brand Content Designers | Experts | A+ Page Designers - Optimization

We are Amazon A+ Content and Enhanced Brand Content Design Experts

Are you taking advantage of HTML-based, premium content that serves only one purpose, to drive more conversions on a detail page?  It's said that Amazon, A+ content can increase sales on average 3 to 10% by informing potential customers about your product benefits and offering, its also helps with Amazon SEO.

 

What is Amazon A+ Content?

Amazon A+ Content is added and sup'd up marketing content which calls out various product features and benefits. Amazon A+ Content is laid out in Amazon templates on your Amazon product page. If you are looking for experience Amazon A+ Content designers - the team at Palmetto Digital Marketing Group will not only meet your needs but will exceed them! Amazon A+ content can only be used within Vendor Central and Vendor Express accounts.

What is Amazon Enhanced Brand Content? 

amazon enhanced brand content

Enhancing your product detail page will surely help to increase your conversion rates and sales. Amazon enhanced brand content can be utilized on Amazon seller central.

Use detailed product images and additional text placements to provide a more comprehensive product description. This will engage your customers and address their most common questions in order to drive more rapid and informed purchase decisions. (Amazon)

 

Why is Amazon A+ Content and Amazon Enhanced Brand Content Important?

 PDMG uses best practices when creating Amazon Enhanced Brand Content

PDMG uses best practices when creating Amazon Enhanced Brand Content

Helps Your Overall Amazon Item Detail Page Conversion Rate

Enhanced branded content will increase your detail pages conversion rate. Conversion rate matters! Most notably among Prime members, Amazon’s conversion rate hoovers around 74% whereas for non-Prime members, the conversion rate is still between 10-15%.  If anything, these conversion rates illustrate strong loyalty to Amazon.  Enhanced brand content combined with Amazon FBA and prime memberships is the perfect recipe for success on Amazon. 

Creates Better ROI for Your Amazon Marketing Campaigns (Sponsored Ads)

Amazon sponsored ads are an effective way to show your products in front of the right customers and ensure that your products are visible on the first page of the Amazon search results. It typically takes many months to have your products show in the Amazon results organically. With Amazon PPC you can show your products immediately.  Amazon sellers can bid on search terms, set up campaigns, track results and much more with Amazon PPC ads. Be assured, utilizing Amazon A+ or Amazon Enhanced Brand Content for marketing efforts will produce more sales.

Allows for Leveraging Good Graphic Design

Once you engage Palmetto Digital Marketing Group, we will work hard to get to know your Amazon business goals. We will learn about your brand and more notably be in a position to expand your Amazon business. 

Amazon Enhanced Brand - A+ Content Pros & Cons

Pros

  • It’s free to use.
  • It’s only available to sellers who have their products in Amazon Brand Registry.
  • No need for to learn HTML or CSS 
  • You can copy the content from one of your SKUs to make a new Enhanced Brand Content page just by submitting the SKU number.
  • Helps Amazon conversion rates
  • You are not limited to just product descriptions. You can educate the consumer on the brand.
  • Sweet preview/edit modes.
  • You can continually check the status of your submission.
  • Helps increase conversion rate.
  • Create a narrative to sell

Cons

  • It can take a while to get a page reviewed and approved.
  • Amazon is very strict with rules and brand conditions 
  • Amazon does not give the seller specific image dimensions for their Enhanced Brand Content Detail Page.
  • No HTML featurres
  • Content is NOT indexed

Brand Storytelling

Why do some brands resonate with consumers while others are ignored on Amazon? We use a framework for creating brand stories on Amazon that convert customers.  PDMG will help you create a good brand story, to ensure long-term success on Amazon.

Amazon Copy Writing Services for Amazon A+ and Amazon Enhanced Branded Content

Amazon wants sales. They reward sellers that convert. So you need great copy.  Every visitor that does not buy your product hurts your rankings. They make Amazon less likely to showcase your product in searches because you are not making Amazon money.  That's why using strong copy on your Amazon A+ page or Amazon Enhanced Branded Content page helps you sell more by converting more customers.

Learn about our Amazon A+, Enhanced Brand Content (EBC) Optimization Services

Contact PDMG today.

 

AMAZON A+ Content and Enhance brand content experts: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

AMAZON A+ PLUS CONTENT AND ENHANCED BRAND CONTENT DESIGN EXPERTS : ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Amazon PPC Management | Services | Experts | Consultants | Specialists

The Keys to Crushing it with Amazon PPC (Pay Per Click)

Amazon sponsored ads are an effective way to show your products in-front of the right customers and ensure that your products are visible on the first page of the amazon search results. It typically takes many months to have your products show in the Amazon results organically. With Amazon PPC you can show your products immediately.  Amazon sellers can bid on search terms, set up campaigns, track results and much more with Amazon PPC ads.

Amazon PPC Keyword Audit

Whether you have current Amazon PPC Accounts, or are looking to create new Amazon PPC Campaigns, the experts at PDMG will perform an Amazon PPC audit of current account.  If you are starting from scratch, we will create a proposal for you to review.

Amazon PPC Plan of Action

Our Amazon PPC specialists learn about you and your business, your target audience and your business goals, we use our experience to create a plan of action.   Our staff will:

Create Amazon PPC  Keyword Lists

 We Are Amazon PPC Experts

We Are Amazon PPC Experts

Where do you find the right PPC keywords, and how do you organize and manage them once you find them? This is our specialty. We use tools that help us find keywords that will help grow your business.  Once we find a list of keywords that produce results, we expand our research to find even more keywords and longer tail keywords. 

Create Amazon PPC Keywords Campaigns

A set of Amazon ad groups that share a common daily budget, product targeting, and other general settings that revolve around the campaign.  Amazon campaigns are often used to organize categories of products or services that you offer.

Create PPC Keywords Adgroups

An Amazon ad group contains one or more ads which target a shared set of keywords. Ad groups live under the Amazon campaign.

Create a PPC Bidding Strategy

The Amazon PPC bidding system lets you modify your bids only on queries that are most likely to lead to conversions. The Amazon PPC platform analyzes thousands of keyword/ad auctions and ensures that your Ads meet a certain criteria.  Typically the platform will show your ads based off of your Max CPC bid and ad relevance.

Create a PPC Negative Keyword List

Using negative keywords within your Amazon PPC account is essential to success.  Negative keywords let you exclude search terms from your campaigns. This feature allows you to focus on only the keywords that matter to converting prospects into customers. Negative keywords also help you achieve a better overall ROI.

Review Search Term Reports for New Ideas

The Amazon PPC consultants at PDMG use search term reports to find hundreds of keywords that are relevant, based off of Amazon customer searches in the Amazon search bar. We use this within the PPC campaigns and for general Amazon optimization.  

Implement Amazon PPC Keyword Matching Strategy

We've gone ahead and provided information about match types from Google. 

Broad match (example)

Broad match is the default match type that all your keywords are assigned. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations.

 Amazon Match Offerings

Amazon Match Offerings

  • Example keyword: women's hats
  • Example search: buy ladies hats

 

Phrase match (example)

Ads may show on searches that match a phrase, or are close variations of that phrase, with additional words before or after. Ads won't show, however, if a word is added to the middle of the phrase, or if words in the phrase are reordered in any way.

  • Symbol: "keyword"
  • Example keyword"women's hats"
  • Example search: buy women's hats

 

Exact match (example)

Ads may show on searches that match the exact term or are close variations of that exact term. Close variations here may also include a reordering of words if it doesn’t change the meaning, and the addition or removal of function words (prepositions, conjunctions, articles, and other words that don’t impact the intent of a search).

  • Symbol[keyword]
  • Example keyword[women's hats]
  • Example search: hats for women

    Providing Month Reporting with Usable Insights

    Amazon PPC experts provide regular reports on campaign performance.  PPC reports typically shed light onto the following questions:

    • Baseline of data before this time frame? 
    • Baseline of data for this time of year? 
    • What is the goal of this PPC campaign? 
    • Are the PPC numbers up, down, or neutral? 
    • Can we determine why performance is up, down or neutral? 
    • General takeaways and learning

     

    Other Secrets to Mastering Amazon PPC

     

    • Learn how ad spends affect rankings, even organic sales
    • Learn why the more you spend the more you sell
    • Reviews help PPC and overall conversion rates
    • Determine how to identify your best keywords
    • Learn why contiually running your Amazon ads helps your overall business
    • Everything you need to know about Amazon PPC ROI
    • Learn why your ROI gets better throughout the month

    AMAZON PPC Management and Services: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX Az, baltimore md, cleveland oh, columbus oh, 

    AMAZON FBA EXPERTS AND MANAGEMENT: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

    Amazon Optimization Experts | Consultants | Consulting | Specialists

    Hire Our Experts for the Best Amazon Optimization Techniques and Results

      PDMG - Amazon Optimization Experts

    PDMG - Amazon Optimization Experts

    Are you looking to drive more revenue through your Amazon product listings? Do you want to increase your visibility on Amazon? Are you looking to have your listings convert better, making you more money? We can help you crack the code to optimize for Amazon’s search algorithm, called A9.

    A vast majority of purchases on Amazon begin in the search bar. The more keywords your listing is indexed for, the more searches your listing can rank for in the search results.  It's keywords that drives success on Amazon.

    What is Amazon A9 Search Algorithm?

    Like the Google Search algorithm, A9 connects customer searches to products in Amazon

      Master A9 to make more money

    Master A9 to make more money

    However, there are major differences between Google’s algorithm and Amazon’s A9. Unlike Google, Amazon’s definition of success isn’t to send traffic to other sites, but to find the product that will provide the best sales conversion. It is for this fundamental difference between the two search engines that you cannot just apply the same tactics we’re used to in optimizing for Google, Yahoo or even Bing.

     

    What are the Steps for Optimizing Your Amazon Listings?

    Amazon Keyword Optimization

    Keyword research is the core of Amazon Optimization. Products can only be found for a specific search query if the listing contains all of the necessary search keywords. For this reason, a crucial first step of Amazon listing optimization is to do comprehensive keyword research to find out which keywords are relevant to your product. Our Amazon experts provide a thorough search term analysis to be placed into your back-end search term fields within Seller Central. Most sellers get these wrong, we show you how to get them right!

    Amazon Copy Optimization

    Watch this video from the experts!

    Our ecommerce copywriters leverage your Amazon listing's product descriptions to increase your product's keyword exposure.  At the same time, great marketing copy helps potential customers understand your brand, helping you sell more!

    Amazon Bullet Optimization:

    Our team of Amazon experts create captivating copy that converts; and yes we do this in your bullet points.  We format your bullet points so they are designed to sell.  We make sure that your marketing message is clear, and that your product grabs your customers attention.  We also integrate the Amazon search terms throughout your bullets to improve you listing positions.

    Amazon Title Optimization:

    Your product's title is the first piece of content potential customers interact with. We build you a powerful title designed to maximize keyword exposure and conversion.  Proper title optimization helps your products rank better too! 

     

    Amazon Image Optimization

    Your images are an important deciding factor to converting customers.  Images play a huge part in influencing the consumer's decision to buy. Product images are very important, because customers want to have a sense that they know exactly what they are buying.  Amazon allows for many images - so use them wisely! We can help you decide which images work best. 

     

    Amazon detail page Conversion Optimization

    Have you ever wondered how many customers land on your product detail page but aren't buying your product? If you can increase your conversion rate this could potentially add up to hundreds of thousands of dollars over time.  We also suggest using Amazon A/B testing tools to see which product detail page outperforms the other. 

     

    Amazon Listing Optimization

    When you create  product listings, sellers have the option to create variations for certain products and categories. For more information about creating products in the Amazon catalog, visit Amazon.  If you sell a group of related products, we can help you create product variations, doing so will give your detail page depth, and your customers more options - this helps in converting visitors to customers.

     Amazon optimization and listing variation example from PDMG

    Amazon optimization and listing variation example from PDMG

     

     

    AMAZON Optimization EXPERTS AND SPECIALIST: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH, 

    AMAZON FBA EXPERTS AND MANAGEMENT: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

    Amazon FBA Experts | FBA Specialists | FBA Consulting | FBA Consultants

    We are Amazon FBA Experts and Amazon FBA Consultants Who Help Companies Sell More on Amazon

     

     Amazon FBA Experts and Specialist 

    Amazon FBA Experts and Specialist 

    At Palmetto Digital Marketing Group, we offer Amazon set up, management and Amazon consulting services to companies who want to increase their Amazon revenues. Our motto is "We do Amazon so you don't have to."  

    What is Amazon FBA?

    Let Amazon pick, pack, and ship your orders. It's the best way to ship your products to your customers, and it's very cost effective too! Amazon has one of the best fulfillment networks in the world, and your business can benefit from our expertise. With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers. Best of all, FBA can help you scale your business and reach more customers.

    Amazon FBA Expert Services

    1. Our Consultants Set up FBA Services.

    If you already have a Selling on Amazon account, add FBA to your account. If you don't have a Selling on Amazon account, get started today.

    2. Our Amazon FBA Specialists create your product listings.

    Add your products to the Amazon catalog one at a time, in bulk, or by integrating your inventory-management software with Amazon's API.

    3. Our Amazon FBA Experts help you prepare your products for shipment to Amazon.

    Make sure your products are "e-commerce ready" so they can be safely and securely transported all the way into a customer's hands. Need supplies? Get Amazon preferred prep and shipping supplies delivered to your door.

    4. Our Amazon FBA Experts provide direction so you can ship your products to Amazon.

    Create your shipping plans, engage discounted partner carriers, and ship and track your shipments to Amazon fulfillment centers. Amazon's online seller tools can help you through the process.

    5. Using Amazon FBA allows customers to order your products and Amazon picks, packs, and ships them - Wow, now that's Amazing!

    Prime customers get fast, free shipping on your products, and all customers can qualify for FREE shipping on eligible orders. Amazon fills those orders quickly and efficiently using our advanced, web-to-warehouse, high-speed picking and sorting system. Customers receive tracking information from Amazon.

    6. Our Amazon FBA Experts and Amazon provides customer support on products you sell.

    Our world-class customer-service team manages customer inquiries, refunds, and returns for orders on Amazon marketplaces, 24 hours a day, seven days a week.

    What Are Amazon FBA Fees?

    Effective February 22, 2017, Order Handling, Pick & Pack, and Weight Handling fees will be consolidated into a single, per-unit Fulfillment Fee. In addition, 

    Effective October 1, 2017, Amazon will reduce the Fulfillment Fee for all items shipped in October. October Fulfillment Fees will be consistent with Fulfillment Fees in November and December. 

     2017 FBA Fees from PDMG

    2017 FBA Fees from PDMG

    Benefits of Using Amazon FBA

    1. Save space, time and money (no need for a warehouse, pick, pack or fulfillment)

    2. Take advantage of 2-day shipping to prime

    3. Take advatage to ship for free for orders more than $35

    4. No need to handle your own customer services (although some customer is still needed)

    5. Win the Buy Box from day one (automatically be eligible to win the buy box)

    6. Appeal to Amazon’s most loyal customers and increase your margins (customers trust "ships" from Amazon)

    7. Easily sell on EBay with FBA

    Learn More About Amazon FBA - What the Amazon FBA Video Below

     

     

    AMAZON FBA Experts and Specialist: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

    AMAZON FBA EXPERTS AND MANAGEMENT: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

    SEO for Small Businesses in Charleston, SC

    Palmetto Digital Marketing Group Works with Small Businesses To Drive SEO and Search Traffic

    Learn to Cook from a Professional Chef In Your Own Home

    We have the pleasure to do SEO work for Food Fire + Knives. This is a new startup in the Charleston, SC area that offers education and fun Cooking Classes and Cooking Workshops in your own home! 

    Introducing a fun, hands-on culinary experience to Charleston, SC. Food Fire + Knives will show you how to make professional quality food in YOUR kitchen. By teaching proven restaurant methods, we tailor a home cooking experience that is accessible to everyone, providing valuable, life-long knowledge that will take your culinary potential beyond your expectations.

    Now Introducing Groupon Deals! 

    "I'm excited to offer a limited time Groupon Promotion for two, that includes our Culinary Basics Workshop. This is definitely my favorite, as it lays the groundwork for additional Cuisine Workshops. Not only is it entertaining but it's also educational in that you'll learn fundamental cooking techniques and use knife skills you never knew you had. The food you'll prepare with one of our expertly trained Chefs is simple, delicious and a perfect introduction to Food Fire + Knives. Call me now to book your special Groupon experience" Call Now (843)405-3050  

    About Our SEO Services for Small Businesses 

    At Palmetto Digital Marketing Groupwe understand that to many Search Engine Optimization (SEO) is an enigmatic puzzle that's difficult to solve.  This is not true, however there is a science behind it.

    Great SEO's take a comprehensive approach, they make sure that your site uses best practice and provides Google with clean, readable content.  They focus on the technical, creative and social implications. They keep up to date with trends and search engine updates making sure that your content is helping you, not hurting you. Lastly, they understand the importance of social media integration and content generation. A balanced approach is what drives SEO success. Call us today (919-414-1776) to find out how we can help you be found! 

     

    Amazon Seller Central Consultants | Amazon Consulting | Consulting Services for Amazon

    We Are Amazon Consultants That Help You Sell More on Amazon

    amazon consulting

    Listing products on Amazon gives eCommerce entrepreneurs visibility to millions of shoppers across the globe. With extensive experience and in-depth domain expertise in Amazon Product Data Entry Services, Palmetto Digital Marketing Group helps you set up and manage a number of products along with their details including SKUs, titles, descriptions, images, attributes, pricing, tech specs, customer reviews and a lot more.

    Amazon Consultants That Understand How to Get Your Products to Rank in Seller Central 

     Our consultants strictly comply with Amazon’s product detail page guidelines to create well-optimized product listings that not only boost your web presence but also lead to a substantial increase in product sales and conversion rates.

     

    Amazon Seller Central Consultants That Can Manage Your Entire Amazon Business

    images.jpg

    Delivering a vast array of Amazon seller Central services, PDMG supports online retailers in growing their business online. We use technology to capture product information from various sources like catalogs, competitors’ websites, manufacturers’ sites, etc., add, manage & update the product details, as well as better manage pricing, orders and inventory in a timely fashion.

     

    Our Amazon Seller Central Consultants Offer a Full Range of Amazon Services Including Full Amazon Account Management

    Amazon product categorization

    iStock_000017304724Medium.jpg

    With more than 20 product categories open for selling across Amazon, it can be overwhelming for online merchants to classify items with utmost precision. This is where the Amazon consultants at PDMG can help you. We can sort your products appropriately across open categories as well as categories requiring approval to make it easy for the visitors to locate the items and provide them a seamless shopping experience.

    Amazon Product Data Entry

    Our Amazon consultants are well-acquainted with Amazon’s product upload guidelines. We create product listings with pertinent details like SKUs, SEO-friendly product titles, brand name, manufacturer, engaging & compelling product descriptions, unique features, clear and visually-appealing images, competitive prices, accurate attributes, etc. We can also manage variation listings, assigning unique quantity and prices for each listing.

    Amazon Product Image Editing and Enhancement

     To help online merchants represent their merchandise efficiently in front of the target audience in a bid to attract them, our team of image editors use advanced image editing tools like Adobe Photoshop to ensure that the images are clear, bright and visually-appealing. We comply with the image upload guidelines of Amazon for main, alternate and swatch images, ensuring they are of the recommended dimensions, have high-resolution and a clear or white background without watermark, borders, logo, etc.,

    Amazon Product Description Writing Services

     We have a dedicated team of eCommerce copywriters and content writers to create search engine friendly, informative and compelling product descriptions that highlight all the key features and tech specs. We incorporate all the relevant and mostly-searched keywords to help you gain better position in search engines.

    Amazon Listing Optimization Services

    If you want success on Amazon, you need to understand how Amazon’s Search Algorithm works. The Amazon consultant team at PDMG precisely does that! We help online retailers not only optimize their product content to increase visibility but also gain in Amazon rankings and search results.

    Amazon Search Term Optimization

     Our Amazon consultants ensure that all the keywords are in fact recognized accurately and also that the available keywords fields are best utilized by you.

    Amazon Title Optimization

     Our Amazon consultants ensure your customer are 100% confident in making a purchase based entirely on the title alone. Optimal title lengths are typically between 80 – 250 characters but vary based on category and can be up to 500 characters. For instance, Amazon suppresses products with titles longer than 80 characters in the apparel category.

    Amazon Product Reviews

    Our Amazon consultants can help you obtain product reviews with relevant product content. The product reviews drive conversion, which in turn drives sales history, consequently increasing your SERP rankings!

    Managing Parent/Child Variations

    Our Amazon consultants aid in grouping product listings together as parent/child variations to increase the visibility of your child SKUs.

    Amazon Inventory Management 

    As part of Amazon product listing services, we assist eCommerce entrepreneurs in regularly monitoring inventory levels and ensuring they are up-to-date.

    Amazon Back Office Support Services

    Our Amazon consultants provide back office support services like customer support, order entry, order processing, shipment handling, cross-selling and up-selling, competitor price monitoring and other routine business activities.

    Additional Amazon Seller Central Resources 

    Want to Outsource Your Amazon Store?

    In order to be one of the most reliable, safest and preferred online marketplaces in the world, Amazon depends on its tens of thousands of 3rd party resellers.  If you are a reseller who is looking for a company to run all of your Amazon efforts - read more about how we can help.

    Crack the Code to Win the Amazon Buy Box

    Do you want to crack the code to winning the Amazon buy box?  Do you want to know what it takes to win the buy box 90% of the time? In this article we outline the most important factors that lead to winning the Amazon Buy Box.  

    Want to Move From Amazon Vendor Central to Seller Central? Contact the Amazon Experts and Consultants

    Palmetto Digital Marketing Group recently put together an amazon strategy for a world class potential client who wanted to migrate from Amazon Vendor Central to Amazon Seller Central. We have outline these strategies in a news post so we can be in a position to help additional retailers or merchants who also want to make the migration.

    Amazon Seller Central (3PL) vs. Amazon Vendor Central (1PL) What's the Difference?

    We have noticed a growing trend of brands wanting more control while selling on Amazon.  Find out the difference between Amazon Seller Central vs. Amazon Vendor Central - read our blog post

    Learn More About Our FBA/Fulfillment By Amazon Services

    Palmetto Digital Marketing Group a Charleston, South Carolina based digital marketing and ecommerce consulting firm specializes in helping businesses and entrepreneurs alike set up Amazon Seller Central accounts.  We also help them list their products on Amazon FBA (Fulfillment by Amazon).  

    Product Sourcing From China

    Want to learn about souring product directly from china for Amazon? Read our article and discover how PDMG can help you source products directly from China. 

    AMAZON CONSULTING SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

    AMAZON CONSULTING SERVICES: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

     

     

     

    Sourcing Amazon Products Directly From China | Manufacturing Amazon Products From China

    Amazon Product Sourcing Company & Services - Start Manufacturing Products From China

    Want to know how to source products from China? Are you looking for a partner to manufacture your own products from China? You have come to the right place. We are working with a premier sourcing company located in China, connecting Amazon Sellers with Chinese direct manufacturing sources.  Below are many of the services offered by our partner.

    Amazon Sourcing Services for Chinese Manufactured Goods

    amazon sourcing from china

    Our FBA sourcing service allows you to sit back and let us handle all the complete process of ordering from Suppliers, labeling, preparing the package, fix all certifications, setting all marketing materials and delivering it to Amazon warehouse. You will get a quote from us – a fixed price per one unit.

    Amazon Product Preparing Services for Goods Produced in China

    If you’re already buying your products from Chinese manufacturers, we can provide you FBA Prep Services with different services to ease up the process for you. 

    Product Inspections on Your Amazon Goods Produced in China

    Our team will lead a careful inspection of your products. Being situated in China allows quickly returning damaged goods and replacing them – without international postal charges and long waiting.

    Your supplier can send the products to our warehouse (shipment within China is cheap). We will ensure the quantity matches the PO and the packaging is intact.

    Your other option is to do complete FBA prep in the USA, but this will make it difficult to sort out problems with of defective products, returning deliveries to supplier, etc. Using FBA prep services from China, you will have the ability to ship the items directly to Amazon FBA warehouse once the inspection is done successfully.

    Amazon Product Labeling on Goods Produced in China

    In case you do not have your barcode printed on the product package, we can help by labeling your products. All we need is for you to send us the product FBA label, and our team will do the rest. Once done, we will pack all units and prepare it for delivery to the FBA warehouse.

    We are your Complete PRIVATE LABEL CHANNEL when Sourcing Goods from China For Amazon

    FBA Private label is a method used by professional Amazon sellers to offer  high ranking items under their own brand, and avoid the buy-box competition.

    Whether you do OEM or FBA private label you will need a set of solutions in the production and marketing field. Our professional marketing team is experience in the fields of creating the marketing materials you will need for your new FBA or OEM product, your new FBA private label and all beyond…

    PACKING (BUNDLES, MULTIPACK, SHRINK-PACKING, INSERTS, ETC.)

    Once all the products are stored in our warehouse, we can bundle, shrink-pack, etc. – according to your instructions.

    PRINTING SERVICES (PACKAGE, INSERTS)

    We provide high-quality printing service for packages, inserts, and more – whatever you need, we got it.

    We can print any quantity, based on your design, or provide the artwork to you. We print while you’re saving money.

    PRODUCT PHOTOGRAPHY

    In order to showcase your new products successfully, you will need professional images of the product itself, with a focus on specific unique features in the product, perhaps a short video presenting how to use the product, and the packaging provided. Our professional photographer will create the images you need, and  edit them according to Amazon regulations, This expertise will enable you to score the highest points needed in the Amazon matrix.

    AMAZON PRODUCT DESCRIPTION HELP

    If you need help with creating the text to describe your product, we have a professional copywriting team. Our experts can also help in writing text for your private label website (if you are building it).

    AMAZON GRAPHIC DESIGN HELP

    Our professional graphic designer will create your new logo, package design, promotional flyers, banners, etc. Our designer and photograhper work together to create the best looking collection, both for online and for the package itself, so your client will be happy with the product he is holding in his hands.

    AMAZON WEB DESIGN & DEVELOPMENT

    If you are growing a new FBA private label, maybe you will want to support it with your own website, and be able to market your products in that platform as well. A website can help you gain more ranking in Amazon, more sales as a sole platform and gain information from wholesalers who may be interested in your products.

    Contact PDMG today and we will put you in touch with one of the world’s best sourcing company that has worked with countless brands. 

    AMAZON PRODUCT SOURCING COMPANY: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

     

    SOURING AMAZON PRODUCTS FROM CHINA COMPANY: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

     

     

    Outsourced Amazon Store Management

    Fully Outsourced Amazon Store Management

     Choose PDMG

    Choose PDMG

    • In order to be one of the most reliable, safest and preferred online marketplaces in the world, Amazon depends on its tens of thousands of resellers. Most resellers don't have the time and expertise to manage their storefronts while sourcing new product lines.  This is where Palmetto Digital Marketing Group fits into the Amazon selling equation. Our company offers a full range of services to Amazon sellers, including fully outsourced Amazon storefront management services.  We assist with every aspect when selling on Amazon.  Our team of professional Amazon consultants can manage both Amazon Vendor Central & Amazon Seller Central.programs.

    What's Included in our Outsourced Amazon Management Services:

    Full account setup and/or management  through your Seller Central information which can include writing compelling product descriptions and feature bullets, seller account and product reputation management, advanced listing strategies, FBA and Self Fulfillment, shipment and fulfillment training

    Full Account Set Up/FBA Set Up Services

    SET UP THE NEW AMAZON ACCOUNTS

    Account Set Up

    • ·         Add Bank Info
    • ·         Add Corporate Info
    • ·         Add Tax ID
    • ·         Add General Information
    • ·         Add Account Validation

    Process Seller Central Setup 

    Seller Central Request

    • ·         Set Up & Register for Professional Seller Account

    Amazon Brand Registry

    • ·         Brand name (must be exactly as intended to be sold including capitalization)
    • ·         Website (Amazon uses this as one way to verify brand ownership)
    • ·         Images of products or packaging
    • ·         USPTO trademark for the brand
    • ·         A key attribute (this is something I will do and include on a spreadsheet to give you)
    • ·         Distributors must have written authorization from the manufacture or brand owner

    Amazon Category Unlocking

    •  Manage Application and Approval Process to get Approved to Sell in Specific Amazon Categories
    •  Seller must have a professional selling plan ($39 per month)
    • Must use manufacturer UPC code
    • Must be sold in new condition
    • Provide documentation requested by Amazon after approval request.

     

    Product Set Up (assumes new UPCs are required and new pages need to be built, assumes copy is provided)

    MANAGE AMAZON PRODUCT LISTINGS

    • Title Optimization
    •  Bullet Optimization
    • Keyword Optimization
    • Copy Optimization

     

    FBA Set Up

    •  Set Products up to be Fulfilled by Amazon

     

    Amazon Shipping Plan Creation

    •  Creating Shipping Plans to Send Products to Amazon
    • Create Labels - Amazon FBA prep: $0.20 Per Unit or Per Case or “client” Can Place Labels

    A to Z Amazon Store Management 

    • Manage amazon Product Listings

    • Manage amazon Customer Orders

    • Manage inventory For Amazon Vendor Central and Amazon Seller Central

    • Provide On­Going amazon account Monitoring, Support & Advice

    • MANAGE NEW PRODUCT SET UP

    • MANAGE PRODUCT OPTIMIZATION (titles, bullets, copy & keywords)

    • MANAGE AMAZON REVIEW ACQUISITION 

    • HELP GROW YOUR AMAZON STORE REVENUES

    • PROVIDE AMAZON CONSULTATION 

    With our fully outsourced Amazon management services, we support your business needs and help you grow your business. . Our Amazon consultants and experts follow industry best practices and keep up to date with the changes enacted by Amazon.com.

    By fully outsourcing your Amazon store management to PDMG, we can assist with every aspect of running your Amazon business. Including the following areas:

     

    • Set up Amazon Pro Merchant Account

    • The Complete List of the products, including product description, images, cost, etc.

    • Optimize the store with SEO strategies

    • Create & manage the Amazon Product advertising Ads

    • Support Amazon APIs & AMWS (Amazon Marketplace Web Services)

    • Manage Amazon Competitor Cost Analysis

    • MANAGE BUY BOX STRATEGIES 

    • Give whole back­office support, including inventory management, order processing & email chat support

     

    At PDMG, our team of Amazon experts help you optimize your store with unique keywords, ­rich titles, product descriptions, reviews and image optimization strategies that help you rank better in Amazon so you can sell more product.  Outsourced Amazon Services include:

    OUTSOURCED AMAZON SELLER CENTRAL Store Set up

    Set up your account and store so you can sell online

     

    Outsourced Amazon Seller Central Services

    A platform – Amazon Seller Central for the marketplace or third party sellers to list the products on Amazon. :

    • Full management of product listings and inventory shipments: providing control over product listings & inventory shipments.
    • FBA Set up & Management 
    • More

    Outsourced Amazon Product Listings

    You can reach out to millions of shoppers, plus boost product sales & accumulate the highest revenue. 

    We strictly follow Amazon guidelines along with – Product Search Algorithm in order to help you gain better ranking for your items around the marketplace.

    Outsourced Amazon Vendor Central Services

    The platform – Amazon Vendor Central is used by the majority of manufacturers and distributors in order to sell products in bulk to Amazon. The gateway enables the seller to manage customer orders, track product information, pricing inventory and access to Amazon Retail Analytics. Registering on Vendor Central is done by invitation only. While selling through the platform named as Amazon Vendor Central, your product page states “Ships From & Sold By Amazon”.

    fully Outsourced amazon store management: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

    OUTSOURCED AMAZON STORE MANAGEMENT: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

    Amazon Vendor Central (1P) or Amazon Seller Central (3P) - What's the Difference?

    Amazon Selling Programs Defined

    Amazon Vendor Central

    1P: Sell first-party, wholesale, directly to Amazon Retail, using the Vendor Central interface.

    Amazon Seller Central

     3P: Sell third-party to consumers through the Amazon marketplace, using the Seller Central interface (whether the brand sets up own 3P seller account, or works with partner 3P sellers focused on the brand). 

    AMAZON fba

    You sell it, we ship it. Amazon has created one of the most advanced fulfillment networks in the world, and your business can benefit from our expertise. With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products.(Amazon)

    Amazon Seller Trends

     

    amazon seller central vs amazon vendor central

    We have noticed a growing trend of brands wanting more control while selling on Amazon.  More and more brands are setting up their own third-party seller accounts, or seeking out companies to move them away from Amazon Vendor Central and onto Amazon Seller Central. 

    In this blog post, we will discuss both the positive and negative aspects of both Amazon selling platforms.  We will also outline any potential pitfalls. 

    Control of Your Brand on Amazon

    Amazon Vendor Central (1P)

    As a wholesaler to Amazon Retail, a brand owner can list their products accurately and completely, and ensure that their products are represented in the fashion that they want. And if the brand is willing to pay Amazon Retail substantially for premium product detail page merchandising (called A+ detail pages), they can get superior embedded images and videos on its pages – features not currently available through third-party listings.

    Amazon Seller Central (3P)

    If working through a third-party seller or as a third-party seller themselves, the brand owner may have a slightly higher level of control over their brand (if they are proactive in submitting data), as they don’t have to deal with Amazon Retail deciding to alter the branded content for its own purposes (something that can be avoided if the brand owner submits data through the third-party Brand Registry program).

    What Selling Program is better? Advantage: EVEN

    Control Over Pricing on Amazon

    Amazon Vendor Central (1P)

    States that it will honor a brand owner’s MAP (minimum advertised price) policies. And yet, that is almost never true. Because Amazon Retail gives itself the “out” that it can match any other seller’s price (sellers on Amazon.com or other sales channels), it takes only one MAP violator anywhere for Amazon Retail to lower its prices and break MAP. Once the price erosion starts, it is very hard to get Amazon Retail back to MAP. And given that Amazon Retail’s long view means it is prepared to lose money on individual transactions, the price erosion often can go so far as to make the MAP price points meaningless as they are only intermittently followed on Amazon.

    Amazon Seller Central (3P)

    As a third-party seller, the brand owner has 100% control over the prices they charge. If the brand owner instead works closely with a trusted third-party seller, that control over pricing can be tight, as long as the third-party seller honors the policy. 

    What Selling Program is better? Advantage: Amazon Seller Central

    Amazon Sales Velocity 

    Amazon Vendor Central (1P)

    If there are already third-party sellers of the brand on Amazon, and now Amazon Retail starts carrying the product, then yes overall sales may grow but the majority of sales will shift almost completely away from existing third-party sales to Amazon Retail sales, where the brand owner has a lot less control over pricing. In these cases,, brand owners may also lose future margin percentages because they are forced to sell to Amazon at wholesale.

    Amazon Seller Central (3P)

    Third-party sellers who opt to use Amazon’s Fulfillment by Amazon (FBA) program, and price their products competitively can scale their sales more quickly and have complete control over their brands and pricing margins.

    What Selling Program is better? Advantage: Amazon Seller Central

    Amazon Customer Services/Support Service

    Amazon Vendor Central (1P)

    Support from Amazon Retail is basically non-existent , especially if you are not a huge national retail brand or distributor.  

    Amazon Seller Central (3P)

    As a third-party seller, you have access to seller central support services. Support will answer general questions and help you fix problems with your listing, aid with inventory issues, account set up and payments. 

    What Selling Program is better? Advantage: Amazon Seller Central

    Overall Amazon Selling Cost

    Amazon Vendor Central (1P)

    Amazon Retail will negotiate for the lowest possible wholesale pricing. They also will request a payment of 4-10% to help bolster start up efforts to sell your products.. Typically, as sales increase, Amazon Retail might attempt to re-negotiate better wholesale pricing, or request more fees for marketing, advertising and support services.

    Amazon Seller Central (3P)

    Through the third-party channel, the commission fee that is due to Amazon is fixed by category as a percentage of the selling price (typically between 8%-20%).  The rev-share is usually 15%.  There are no additional rev-share fees. If the third-party seller is using Amazon’s FBA program, additional fulfillment costs are added to each shipped order.  In conclusion, we give the advantage to third-party, as your overall rev-share is typically below 25%.

    What Selling Program is better? Advantage: Amazon Seller Central

    Overall Amazon Selling Margins 

    Amazon Vendor Central (1P)

    If you opt to sell through Amazon Retail, you will produce typical wholesale margins.

    Amazon Seller Central (3P)

    If the Amazon seller opts to sell as a third-party seller, they can produce retail margins. However, the seller should expect to pay selling fees (8-15%) or potential FBA operational and fulfillment fees.

    What Selling Program is better? Advantage: Amazon Seller Central

    Amazon Marketing & Promotional Programs

    Amazon Vendor Central (1P)

    There are numerous marketing and merchandising options available through Amazon Retail than through the third-party platform.  What types of programs?  Creating a Store Page, A+ Detail Content, Vendor Powered Coupons, Headline Ads, and the Amazon Vine program.

    Amazon Seller Central (3P)

    Third-party sellers can create a pricing promotion through Sponsored Product Ads and Amazon Marketing Service programs can be used to drive awareness of third-party offers.  However, compared to Amazon Retail, third party sellers just don't have as many options.

    What Selling Program is better? Advantage: Amazon Vendor Central

    Staying in Stock while Selling on Amazon

    Amazon Vendor Central (1P)

    It’s quite common for Amazon Retail to not manage stock all the time, often unpredictably leading brands to have no product coverage. Amazon Retail often seeks to get the full catalog from a brand initially, but will slim down what it carries over time, though rarely will it notify the brand that Amazon Retail has chosen to stop carrying certain items.

    Amazon Seller Central (3p)

    Alternatively when a brand sells as a third-party seller themselves, the brand has complete control over when and what product is made available for sale on Amazon.

    What Selling Program is better? Advantage: Amazon Seller Central

    Overall Account Management

    Amazon Vendor Central (1P)

    When selling on Amazon Retail, you will need an account manager to oversee orders and log into the AVC interface to review the account and review the selling analytics.  When logged into the Amazon Vendor Central interface, the account manager will be able to review inventory levels. 

    Amazon Seller Central (3P)

     If selling as a third-party seller, and shipping directly from a warehouse, merchants should assume that dedicated staff will be needed to handle customer inquiries,  process orders, inventory replenishment, pricing,  and manage product feeds.  Staying focused on your Amazon account is critical to keeping your Amazon Seller rating high, thus increasing your chances to score well in the Amazon algorithm. 

    **NOTE: if using Amazon FBA, third party sellers dramatically reduce the amount of effort in running their day to day Amazon operations. With Amazon FBA, Amazon handles shipping and customer disputes, including customer returns.

    What Selling Program is better? Advantage: Slight advantage Amazon Vendor Central

    Amazon Payments

    Amazon Vendor Central (1P)

    Amazon Retail typically offers 2% Net 30, Net 60, or Net 90 terms,

    Amazon Seller Central (3P)

    Third-party sellers are typically paid every 14 days or every 7 days if you are approved for 7 day payments.

    What Selling Program is better? Advantage: Amazon Seller Central

    Amazon International Selling

    Amazon Vendor Central (1P)

     If you sell to Amazon.com Retail, you will only be selling within the US and sold via Amazon.com.  To sell on Amazon.ca or Amazon.com.mx, you must create separate vendor central accounts.

    Amazon Seller Central (3P)

    If you sell through a third-party account, (whether with FBA or merchant fulfilled orders), selling in Mexico and Canada is an option when you create a North American account.  Likewise, merchants can sell in Europe if they create a unified European seller central account.

    What Selling Program is better? Advantage: Amazon Seller Central

    Amazon Reporting Capabilities 

    Amazon Vendor Central (1L)

    Amazon Retail Analytics do cost extra but offer valuable insights – these analytic capabilities are not available to third-party sellers.

    Amazon Seller Central (3PL)

    Third-party Seller Central portal produces comprehensive reports, suitable and adequate enough to run your business.

    What Selling Program is better? Tie

     

    CHOOSE BETWEEN AMAZON VENDOR CENTRAL OR AMAZON SELLER CENTRAL: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

     

    AMAZON VENDOR CENTRAL VS AMAZON SELLER CENTRAL - WHAT'S THE DIFFERENCE: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING