Using Adjectives and Keyword Synonyms in Your Page Titles to Drive More SEO Traffic

Palmetto Digital Marketing Group offers SEO Consulting Services & more to companies throughout the lowcountry, including Charleston SC,  North Charleston SC, Savannah GA, Myrtle Beach SC & Columbia SC regions.

How to Drive More SEO Traffic by Using Adjectives and Synonyms within your Page Titles

Recently we've noticed a vast amount of traffic coming from keyword synonyms that stemmed from our blog page titles. Digging deeper we noticed that it was our use of adjectives within our page titles that initiated our increased SEO traffic. How so? 

Let's take this example: one of our blog page titles "Affordable & Low Cost Wordpress Website Design." This is a page that we created within our blog.  Notice that we use adjectives "affordable" and "low cost" within the page title in describing the page content. Using this exact practice will allow us to target cost-conscience clients in need of wordpress website design, clients that want wordpress website design at a price that doesn't break the budget. 

When we do a keyword search for "Affordable Wordpress Website Design Charleston SC" we rank  #1 in the SERP's:

When we do a keyword search for "Low Cost"  Wordpress Website Design Charleston SC" we rank  #1 in the SERP's:

When we do a keyword search for "Inexpensive Wordpress Website Design Charleston SC" we rank  #2 in the SERP's (note: this is a synonym):

When we do a keyword search for "Reasonable Wordpress Website Design Charleston SC" we rank  #1 in the SERP's (note: this is a synonym):

When we do a keyword search for "Cheap Wordpress Website Design Charleston SC" we rank  #5 in the SERP's (note: this is a synonym):

So you can clearly see by the examples provided directly above, both adjectives and synonyms drive SEO traffic, incorporating this as a best practice when naming your website pages is advised, and our group can help you formulate a strategy!

 

What are Synonyms?

Synonyms are different words that mean the same thing. The primary factor is the meaning, since many terms used as synonyms actually have slightly different meanings. 

 

Why are Synonyms Important & How Does Google Interpret Similar Synonyms?

Google search algorithms will display search results for both exact and similar matching synonyms within your web page content.  What does this mean?  Google's current algorithm understands that many synonyms correlate with both the web page content and users search intent and will serve pages based off of search queries. 

 

 

How to Effectively Use Synonyms to Your Advantage?

As with everything about SEO, the proper use of synonyms demands good research, and understanding how to place and utilize keywords within your page content. This is where a solid SEO manager or SEO Consultant comes into the picture. If you have any questions about the content provided directly above or want to engage our group for SEO Consulting Services, please contact us today! 

At Palmetto Digital Marketing Group we offer digital marketing, web design and eCommerce management services to companies throughout the lowcountry, including Charleston SC,  North Charleston SC, Savannah GA, Myrtle Beach SC & Columbia SC regions. Think of us as the digital marketing extension of your company. Our motto is "we do digital, so you don't have too."