Common Mistakes Amazon Sellers Make

Amazon Seller? Avoid These Common Mistakes When Selling on Amazon

Amazon is a great place for buyers and sellers – when it’s done right. To get the most out of Amazon, you must avoid a few pitfalls. Some of the following mistakes can tank your bottom line rather than expand your reach.

Avoid These Mistakes When Selling on Amazon

Leveraging Amazon to boost your business is smart, but, if you make the following mistakes, it can mean more trouble than it’s worth, causing you to spend extra time on something that’s not increasing your profits.

Here are some things to avoid when selling on Amazon
POOR IMAGES

Having an appealing image to showcase your product or accompany your service is just good business, but it also matters to Amazon. The primary image must have a white background without watermarks or URLs. Furthermore, the image must accurately reflect the product you are selling.

INACCURATELY NAMING YOUR AMAZON PRODUCTS

Amazon doesn’t want dissatisfied customers and one sure way to make a customer frustrated is ordering a product but getting the wrong one because of name confusion. Be clear in your product description, and keep your title short. Remember, you can’t use HTML codes or symbols, so the customer is relying on both the name and the description to order the right product.

CONFUSING AMAZON PRODUCT DESCRIPTIONS

Many people feel like they are at the mercy of the product description when internet shopping. You want customers to know what you are selling, so take some time to craft a description that is detailed and explains exactly what your product is – down to the measurements.

These are all crucial, and Amazon does offer guidelines to ensure these three issues are at least up to their standards. However, if you make these things shine, you’ll get more sales, and then it gets easy; once you get noticed, Amazon’s search engine notices your business, and you get higher ranking inside the service.

The Biggest Pitfalls for Amazon Businesses

Perhaps the biggest mistake happens because it needs such constant tending – customer care. Amazon focuses on the experience of its shoppers; if you’re not doing the same, you may not get the most out of your Amazon sales experience. The second of the big mistakes is businesses assuming Amazon’s regulations are suggestions rather than policies – follow their rules to the letter or risk losing your privileges to sell with Amazon. In some cases, violations of their policies can get you permanently banned.

Here are some things to consider that will keep you in good standing with Amazon

DON’T SOLICIT AMAZON REVIEWS FROM FAMILY AND FRIENDS.

Amazon can discover your social media links. If they find you getting five-star reviews from friends on Facebook, it could affect your ability to sell with them.

NEVER SET UP MULTIPLE ACCOUNTS

This may result in a lifetime ban from ever selling on Amazon again. The key to success on Amazon is proper attention to your account, not setting up multiple accounts. The penalty is too steep and the reward too small to be worth it.

DO NOT DIRECT BUYERS BACK TO YOUR URL

It may be tempting, but it’s a pretty easy catch and not worth sacrificing your ability to sell on Amazon.

STAY ON TOP OF CUSTOMER SERVICE

You’ve heard it before – the customer is always right – but Amazon takes this mantra seriously. It will bump businesses to the head of the line for good consumer responses. Here’s how to make that happen.

RESPOND TO AMAZON CUSTOMERS

It doesn’t matter what day of the year it is, if a customer contacts you, Amazon requires that you respond within 24 hours.

FULFILL AMAZON ORDERS PROMPTLY

Even if your product doesn’t fall under their Prime sponsorship, slow turnarounds generate low reviews, which will move you down in the search rankings and could get your account banned.

HANDLE BAD AMAZON REVIEWS WITH CARE

Sometimes, customers will give a one-star review for something that had nothing to do with you. Respond if you can and ask if there is any way you can improve their experience. Treating customers with respect – even when they are wrong – generates good word of mouth for you and keeps you in Amazon’s good graces.

In addition, be sure to ask for reviews. Amazon expects that 2-5% of your sales will receive a review. Maintaining this rate of reviews will keep you high in their search rankings.

Though this is a digital experience, some aspects of sales are the same as if you were selling in your own brick and mortar store. Make sure you have enough product in stock, learn the keys to effective advertising, and don’t focus exclusively on one product.

EMBRACE AMAZON’S CULTURE

The most important thing to consider when working with Amazon is to maintain their culture as you showcase your business. For most companies, working with Amazon is a boon for business; just avoid these mistakes and see sales soar.

Contact Palmetto Digital Marketing Group an Amazon Management Agency

Sources: https://www.amzignition.com/amazon-seller-mistakes

https://www.drsoft.com/2018/02/21/top-biggest-mistakes-avoid-when-selling-on-amazon

Palmetto Digital Marketing Group, a Charleston, South Carolina based digital marketing and ecommerce consulting firm specializes in helping businesses and entrepreneurs alike set up Amazon Seller Central accounts and help them list their products on Amazon FBA (Fulfillment by Amazon).

Amazon Seller Central Store Setup

We specialize in setting up Amazon seller central storefronts for small businesses who desire to sell on Amazon. What is Amazon Seller Central? Amazon Seller Central is: a website platform you use to view and manage your orders that use Checkout by Amazon. With Seller Central, you can do the following:

  • Manage your orders: View, ship-confirm, cancel, or refund your orders from one set of pages. You can even get text reports of your orders, and can upload shipping confirmation information to help speed up your payments.
  • Integrate your website: Set up simple Checkout buttons that let customers make a quick purchase, or integrate your shopping cart with our order processing to automate your system.
  • View reports about your performance: See reports about your sales performance, your payments, customer feedback, and even schedule order reports for convenient times.
  • Set up your account: Set your customer-facing information, including your logo and policies. Tell your customers about your returns and refunds policies. Set up simple shipping and tax rates.
  • Create and use promotions with automatic discounts applied at checkout. Help customers return gracefully to your site by providing URLs for successful and abandoned payment transactions.

Advantages of Amazon Seller Central Services

  • Anyone can sell
  • Quick payment
  • More control over inventory and prices
  • Doesn’t allow A+ content
  • Potential for higher margins
  • Control over listings & inventory shipments

As an Amazon marketplace seller, you have different options for managing your Amazon storefront. Amazon has a pay-as-you-go system for individual sellers as well as a pro merchant option for high-volume sellers. Pro merchant sellers can also choose Fulfillment by Amazon (FBA) whereby Amazon takes care of shipping, customer service, and returns.

Amazon Product Listings Services

Once we set up your Amazon Seller Central account. The next step is to load your products into Amazon.com. Selling your products on Amazon.com has never been easier. If you use our services in listing your product/s, we will work to:

  • SET UP AMAZON UPCS AND ASN’S
  • Load Your Product Images Correctly
  • Setup and Load Amazon Shipping Rates
  • Input Country of Origin
  • Add additional Product Specs
  • Write Compelling Descriptive product Copy and Bullet Points
  • Set Up Keywords so Consumers Find You
  • and MUCH more

AMAZON FBA OR FULFILLMENT BY AMAZON SET UP SERVICES

Now that your Amazon Seller Central Storefront is set up and you have loaded your products into Amazon; a critical decision must be determined by the business. Do you send your products to Amazon so they can fulfill your products? This is not an easy decision to make. However, more and more of our clients have opted to let Amazon fulfill their products. Here’s some insight into why sellers let Amazon fulfill their products.

WHAT IS AMAZON FBA

“With Fulfillment by Amazon (FBA) you store your products in Amazon’s fulfillment centers, and we pick, pack, ship, and provide customer service for these products. Best of all, FBA can help you scale your business and reach more customers—in a 2014 survey, 71% of FBA respondents reported that their unit sales increased on Amazon.com more than 20% since joining FBA.” (Amazon.com)

AMAZON FBA PROS

  • Ability to Sell on Amazon Prime
  • Ability to Win the Amazon Buy Box (FBA is tiebreaker and wins!)
  • Ability to leverage all Amazon’s Fulfillment Technologies
  • Full Access to Amazon Shipping, Returns and Customer Service Capabilities
  • Higher Volume of Sales
  • Customers Usually Pay More for the Same Product (we call this the Amazon trust factor!)

AMAZON FBA CONS

  • Inventory Transparency Issues
  • Additional Per Sale Cost to Small Business or Entrepreneur
  • Significant Upfront Cost – has you need to buy and ship product to Amazon without guarantee of sale

AMAZON SELLER CENTRAL STORE AND PRODUCT SET UP SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

The Palmetto Digital Marketing Group offers Amazon Seller Central store and product services throughout the low-country. We are a local company who wants to concentrate on working with local companies. We are excited to engage with companies throughout the region, give us a call today to find out how we can help you!

How to Move From Amazon Vendor Central (1PL) to Amazon Seller Central (3PL)

Need help moving from Amazon Vendor Central to Amazon Seller Central. We can help. Palmetto Digital Marketing Group recently put together an amazon strategy for a world class potential client who wanted to migrate from Amazon Vendor Central to Amazon Seller Central. We thought we would outline these strategies in a news post so we can be in a position to help additional retailers or merchants who also want to make the migration.

AMAZON PROGRAMS DEFINED:

AMAZON VENDOR CENTRAL (1PL)

1PL: Sell first-party, wholesale, directly to Amazon Retail, using the Vendor Central interface.

AMAZON SELLER CENTRAL (3PL)

3PL: Sell third-party to consumers through the Amazon marketplace, using the Seller Central interface (whether the brand sets up its own 3P seller account, or works with partner 3P sellers focused on the brand).

WHAT’S THE DIFFERENCE?

Amazon Vendor Central is Amazon’s more typical reseller structure. Amazon buys your products, sells them at the prices they feel are appropriate, and pays you back. Vendor Central is invite-only, and it’s generally for larger manufacturers and well-known brands.

Amazon Seller Central allows third-party sellers to list products on Amazon’s site. Smart sellers use Fulfilled by Amazon (FBA), which PDMG recommends to all of our clients. FBA also allows access Amazon Prime shipping. Any merchant or seller can use Seller Central. Sellers retain full control of their product listings and pricing with Seller Central.

Amazon 1PL vs 3PL (Pros & Cons)

WHO, WHAT & HOW: SETTING THE STRATEGY TO MIGRATE FROM 1PL TO 3PL

PDMG FOCUS INITIATIVES & DELIVERABLES

Full Migration from Amazon Vendor Central to Amazon Seller Central

AMAZON MIGRATION PROCESS

  • Invite PDMG Users to Seller Central and Vendor Central
  • Assign PDMG User Rights to Seller Central
  • End to End Account Examination/Audit of both Seller Central and Vendor Central
  • Register Brand with Amazon Seller Central
  • Build a New Amazon Brand Store
  • Add New A+ Content via Vendor Central to be approved by team
  • Add Review Program to Gain Customer Reviews
  • Add Store to the PDMG 3rd Party FBA Forecasting Tool
  • Set Up a FBA Pallet Shipment
  • Execute FBA Pallet Shipment
  • Stop Filling Vendor Central PO’s (Timing to be determined)
  • Set Up Marketing Campaigns > Sponsored Ads > Headline Ads > Brand Store Linking
  • Create Customer Service Templates
  • Add ASIN’s in PDMG Client Monitoring Tool (for Negative Reviews and Feedback)
  • Add ASIN’s Amazon into the Amazon Auto-pricing tools to ensure Buy Box
  • Wait for Amazon.com Retail to sell through inventory
  • Enjoy Buy Box while selling at determined retail price
  • Sell, Replenish FBA Inventory, Manage, Grow & Repeat
  • Wait 1 to 2 months before closing the Amazon Vendor Account after full transition

Why Does Palmetto Digital Marketing Group Recommend Moving Away from Amazon Vendor Central?

Amazon Vendor Central is invite-only, and it’s generally for larger manufacturers and well-known brands.

It makes the Amazon Vendor Central division into a single controlled Amazon distributor of your line of products once you sell them to Amazon.

AVC (Amazon Vendor Central) works out a low purchase price from you promising to purchase large quantities from you at this low price. Then once AVC has your products they completely control the pricing, marketing, sponsoring etc. of your product line. This along with using the AVC pricing algorithm to always have the lowest price will always give AVC the Buy Box. So if you or any other of your resellers want to sell that line of product on Amazon.com your sales will be very small because you will never get the all-important “BUY BOX” on Amazon.com.

Let PDMG help you make more money on Amazon.com by making you more INDEPENDENT of the Amazon schemes. Not only can we move you onto a more profitable Amazon selling platform, but we can also migrate your Amazon ecommerce store onto a 3rd party independent platform! Contact Us today.

MOVING FROM AMAZON VENDOR CENTRAL TO AMAZON SELLER CENTRAL HELP: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

Fully Outsourced Amazon Store Management

Choose PDMG

  • In order to be one of the most reliable, safest and preferred online marketplaces in the world, Amazon depends on its tens of thousands of resellers. Most resellers don’t have the time and expertise to manage their storefronts while sourcing new product lines. This is where Palmetto Digital Marketing Group fits into the Amazon selling equation. Our company offers a full range of services to Amazon sellers, including fully outsourced Amazon storefront management services. We assist with every aspect when selling on Amazon. Our team of professional Amazon consultants can manage both Amazon Vendor Central & Amazon Seller Central programs.

What’s Included in our Outsourced Amazon Management Services:

Full account setup and/or management through your Seller Central information which can include writing compelling product descriptions and feature bullets, seller account and product reputation management, advanced listing strategies, FBA and Self Fulfillment, shipment and fulfillment training

Full Account Set Up/FBA Set Up Services

SET UP THE NEW AMAZON ACCOUNTS

ACCOUNT SET UP

  • Add Bank Info
  • Add Corporate Info
  • Add Tax ID
  • Add General Information
  • Add Account Validation

PROCESS SELLER CENTRAL SETUP

Seller Central Request

  • Set Up & Register for Professional Seller Account

AMAZON BRAND REGISTRY

  • Brand name (must be exactly as intended to be sold including capitalization)
  • Website (Amazon uses this as one way to verify brand ownership)
  • Images of products or packaging
  • USPTO trademark for the brand
  • A key attribute (this is something I will do and include on a spreadsheet to give you)
  • Distributors must have written authorization from the manufacture or brand owner

AMAZON CATEGORY UNLOCKING

  • Manage Application and Approval Process to get Approved to Sell in Specific Amazon Categories
  • Seller must have a professional selling plan ($39 per month)
  • Must use manufacturer UPC code
  • Must be sold in new condition
  • Provide documentation requested by Amazon after approval request.

Product Set Up (assumes new UPCs are required and new pages need to be built, assumes copy is provided)

MANAGE AMAZON PRODUCT LISTINGS

  • Title Optimization
  • Bullet Optimization
  • Keyword Optimization
  • Copy Optimization

FBA SET UP

  • Set Products up to be Fulfilled by Amazon

AMAZON SHIPPING PLAN CREATION

  • Creating Shipping Plans to Send Products to Amazon
  • Create Labels – Amazon FBA prep: $0.20 Per Unit or Per Case or “client” Can Place Labels

A to Z Amazon Store Management

  • MANAGE AMAZON PRODUCT LISTINGS
  • MANAGE AMAZON CUSTOMER ORDERS
  • MANAGE INVENTORY FOR AMAZON VENDOR CENTRAL AND AMAZON SELLER CENTRAL
  • PROVIDE ON­GOING AMAZON ACCOUNT MONITORING, SUPPORT & ADVICE
  • MANAGE NEW PRODUCT SET UP
  • MANAGE PRODUCT OPTIMIZATION (TITLES, BULLETS, COPY & KEYWORDS)
  • MANAGE AMAZON REVIEW ACQUISITION
  • HELP GROW YOUR AMAZON STORE REVENUES
  • PROVIDE AMAZON CONSULTATION

With our fully outsourced Amazon management services, we support your business needs and help you grow your business. . Our Amazon consultants and experts follow industry best practices and keep up to date with the changes enacted by Amazon.com.

By fully outsourcing your Amazon store management to PDMG, we can assist with every aspect of running your Amazon business. Including the following areas:

  • SET UP AMAZON PRO MERCHANT ACCOUNT
  • THE COMPLETE LIST OF THE PRODUCTS, INCLUDING PRODUCT DESCRIPTION, IMAGES, COST, ETC.
  • OPTIMIZE THE STORE WITH SEO STRATEGIES
  • CREATE & MANAGE THE AMAZON PRODUCT ADVERTISING ADS
  • SUPPORT AMAZON APIS & AMWS (AMAZON MARKETPLACE WEB SERVICES)
  • MANAGE AMAZON COMPETITOR COST ANALYSIS
  • MANAGE BUY BOX STRATEGIES
  • GIVE WHOLE BACK­OFFICE SUPPORT, INCLUDING INVENTORY MANAGEMENT, ORDER PROCESSING & EMAIL CHAT SUPPORT

At PDMG, our team of Amazon experts help you optimize your store with unique keywords, ­rich titles, product descriptions, reviews and image optimization strategies that help you rank better in Amazon so you can sell more product. Outsourced Amazon Services include:

OUTSOURCED AMAZON SELLER CENTRAL STORE SET UP

Set up your account and store so you can sell online

OUTSOURCED AMAZON SELLER CENTRAL SERVICES

A platform – Amazon Seller Central for the marketplace or third party sellers to list the products on Amazon. :

  • Full management of product listings and inventory shipments: providing control over product listings & inventory shipments.
  • FBA Set up & Management
  • More

OUTSOURCED AMAZON PRODUCT LISTINGS

You can reach out to millions of shoppers, plus boost product sales & accumulate the highest revenue.

We strictly follow Amazon guidelines along with – Product Search Algorithm in order to help you gain better ranking for your items around the marketplace.

OUTSOURCED AMAZON VENDOR CENTRAL SERVICES

The platform – Amazon Vendor Central is used by the majority of manufacturers and distributors in order to sell products in bulk to Amazon. The gateway enables the seller to manage customer orders, track product information, pricing inventory and access to Amazon Retail Analytics. Registering on Vendor Central is done by invitation only. While selling through the platform named as Amazon Vendor Central, your product page states “Ships From & Sold By Amazon”.

FULLY OUTSOURCED AMAZON STORE MANAGEMENT: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ
OUTSOURCED AMAZON STORE MANAGEMENT: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

HOW YOU CAN WIN THE AMAZON BUY BOX

Do you want to crack the code to winning the Amazon buy box? Do you want to know what it takes to win the buy box 90% of the time. In this article we outline the most important factors that lead to winning the Amazon Buy Box. Palmetto Digital Marketing Group of Charleston, SC offers it’s clients with a wide range of services, which include Amazon Management, Ecommerce Web Design and Ecommerce Consulting Services.

MAJOR FACTORS THAT CONTRIBUTE TO WINNING THE AMAZON BUY BOX

FULFILLMENT METHOD – FULFILLMENT BY AMAZON (FBA)

The most important variable considered by Amazon is the item’s fulfillment.

THE VARIABLES THAT AFFECT THE BUY BOX
Amazon considers many different factors in determining who wins the Buy Box. The importance of each variable can change according to product.

Amazon considers their own fulfillment service to have perfect scores for multiple variables, including Shipping Time, On-Time Delivery Rate and Inventory Depth. Until recently, it was much more likely for merchants who use FBA to win the Buy Box. Although a Fulfillment by Merchant (FBM) could still beat an FBA seller to the Buy Box, they would have to have very high relative scores.

AMAZON FULFILLMENT METHOD – SELLER-FULFILLED PRIME

Amazon recently announced the introduction of Seller-Fulfilled Prime. This means that high-performing Fulfillment by Merchant (FBM) sellers now have the option of fulfilling orders with the same benefits of Amazon Prime.

The FBM seller gains many advantages by using this fulfillment method. For one, Seller-Fulfilled Prime allows them to list their products as Prime-eligible—and reach a far larger audience—while maintaining control of their fulfillment operations. This is especially useful for sellers of large or heavy products, since using FBA requires them to pay an additional cost of shipping the products to an Amazon fulfillment center. By eliminating this cost and shipping directly to the consumer, sellers will be able to offer lower prices, or increase their margins on these products.

They’ll also be using the new MWS Buy Shipping API to postage their shipping through
Amazon. This will entitle them to Amazon’s negotiated rates and service levels.

Most importantly, sellers who enroll in Seller-Fulfilled Prime will have a Buy Box advantage over FBA sellers. This is a major turning point for FBM sellers, since up until now it was far more likely that an FBA seller would win the Buy Box. Now, not only is the playing field leveled, but the seller who uses Seller-Fulfilled Prime is at a Buy Box advantage.

AMAZON LANDED PRICE

A lower landed price will increase the seller’s Buy Box share. This is arguably the easiest variable to manipulate, as it is the only element that the seller can control directly and instantly.

If the seller’s overall performance metrics are inferior to those of the competition, then the seller will need to lower the price of the product to gain a greater share of the Buy Box. The lower these metrics are, relative to the competing sellers, the lower the seller needs
to drop the price in order to compete for the Buy Box.

PERFECT ORDER PERCENTAGE SCORE

A perfect order is one that is accepted, processed and fulfilled without any problems. The Perfect Order Percentage (POP) score takes into account the following actions:

  • Negative Feedback
  • A-to-Z Guarantee Claim
  • Chargeback
  • Cancellation
  • Late Shipment
  • Refund
  • Buyer-Initiated Message

The score is calculated by dividing the number of perfect orders from the past 90 days by the total number of orders received during that time.

AMAZON SHIPPING TIME

The simplest metric looked at by the Buy Box is the time in which the seller promises to ship the item to the customer.

For certain time-critical products and categories, such as birthday cards and perishable goods, the impact of this metric on the Buy Box will be even higher, since customers often demand swift shipping on such items.

Shipping Time is arranged into several brackets. These are:

  • 0-2 days
  • 3-7 days
  • 8-13 days
  • 14 or more days

LESS IMPORTANT FACTORS THAT CONTRIBUTE TO WINNING THE AMAZON BUY BOX

AMAZON ORDER DEFECT RATE

The Order Defect Rate (ODR) is a combination of three different metrics:

  • The Negative Feedback Rate
  • The A-to-Z Guarantee Claim Rate
  • The Service Chargeback Rate

VALID TRACKING RATE

Valid Tracking Rate is a new performance metric recently instated by Amazon. It is defined as the percentage of packages shipped with a valid tracking number divided by the total number of packages that have been shipped and confirmed.

Sellers are now required to provide valid tracking numbers for 95% of US shipments. Failing to do so will not only have a detrimental effect on their Buy Box share, but may lead to sellers losing their ability to sell in that category. (Tracking will not be required for freight
shipments, or items shipped in Standard Mail or First Class Mail envelopes.)

AMAZON LATE SHIPMENT RATE

Late Shipment Rate is the number of orders shipped later than the expected ship date. (This metric changed in September 2014 and used to be defined as the number of orders shipped 3 or more days later than promised.)

The expected ship date is calculated based on the handling time you set in Seller Central (in the Manage your Inventory section). If you do not set a handling time, the default is 1-2 business days. It is recommended therefore to ship and confirm shipment by the expected ship date.

Ideally this number should be kept below 4% in order to positively impact one’s chances of winning the Buy Box.

AMAZON ON-TIME DELIVERY

This is the percentage of orders that buyers received by the estimated delivery date. This number is based on valid tracking information. A score of less than 97% will have a strong negative effect on the Buy Box. To calculate this percentage, the number of tracked packages that were delivered on time is divided by the number of packages that have valid tracking information.

AMAZON FEEDBACK SCORE

This is the culmination of all the feedback that a seller has received from customers and is grouped by the last 30 days, 90 days and 365 days. The most recent feedback has the greatest effect on the Buy Box. In the below example, the feedback score was 93%, giving the seller 4.7 stars out of a maximum of 5 stars.

CUSTOMER RESPONSE TIME

While initially believed to have little effect on the Buy Box, it is now evident that Customer Response Time plays a part in determining the Buy Box share.

Amazon looks at this metric in two ways. First, it checks the average response time for the last 7, 30 and 90 days, and compares these times to competing sellers. It then also creates four brackets for messages received in these time periods, and groups them by their reply times as follows:

  • Messages replied to within 12 hours
  • Messages replied to within 24 hours
  • Messages replied to after 24 hours
  • Messages never replied to

AMAZON FEEDBACK COUNT

This is the total number of buyers that have given the seller feedback. This metric has a dual purpose. Firstly, it is used to accurately weigh the Feedback Score between sellers with a long history and a lot of feedback, and newer sellers with a short history and less feedback.

It is also considered a key metric in and of itself, and sellers with a high score are more likely to win the Buy Box over a seller with a low score, all other metrics being equal.

INVENTORY DEPTH AND SALES VOLUME

Amazon prefers to give the Buy Box to sellers who have enough inventory to deal with the increased demand that the Buy Box may create. For that reason, sellers with a larger current inventory, consistent sales, and a strong stock history may be granted a greater
Buy Box share.

The strength of the stock history is determined by how much time in the last 30 and 90 days the seller has been out of stock of this item. However, historical stock amounts do not seem to be taken into account. Even if a seller maintains a low stock level, they will be preferred over a perfectly equal competitive seller who has big fluctuations in stock quantity and frequently goes out of stock.

AMAZON CANCELLATION AND REFUND RATE

This is the number of orders cancelled by the seller pre-fulfillment, and the number of orders refunded to the customer post-fulfillment. While a positive score does not have a strong impact on the Buy Box share, a pre-fulfillment Cancellation Rate greater than 2.5% will have a strong negative effect.

AMAZON SELLER RATING

The Seller Rating metric, that was an overall score of customer experience related to each seller, has recently been removed from all Seller Central accounts.

It did have a high impact on the Buy Box but is no longer relevant and therefore has no impact on a seller’s Buy Box share.

Contact PDMG today for more information!

AMAZON FBA MANAGEMENT AND CONSULTING: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

Amazon Product Sourcing Company & Services – Start Manufacturing Products From China

Want to know how to source products from China? Are you looking for a partner to manufacture your own products from China? You have come to the right place. We are working with a premier sourcing company located in China, connecting Amazon Sellers with Chinese direct manufacturing sources. Below are many of the services offered by our partner.

Amazon Sourcing Services for Chinese Manufactured Goods

Our FBA sourcing service allows you to sit back and let us handle all the complete process of ordering from Suppliers, labeling, preparing the package, fix all certifications, setting all marketing materials and delivering it to Amazon warehouse. You will get a quote from us – a fixed price per one unit.

Amazon Product Preparing Services for Goods Produced in China

If you’re already buying your products from Chinese manufacturers, we can provide you FBA Prep Services with different services to ease up the process for you.

Product Inspections on Your Amazon Goods Produced in China

Our team will lead a careful inspection of your products. Being situated in China allows quickly returning damaged goods and replacing them – without international postal charges and long waiting.

Your supplier can send the products to our warehouse (shipment within China is cheap). We will ensure the quantity matches the PO and the packaging is intact.

Your other option is to do complete FBA prep in the USA, but this will make it difficult to sort out problems with of defective products, returning deliveries to supplier, etc. Using FBA prep services from China, you will have the ability to ship the items directly to Amazon FBA warehouse once the inspection is done successfully.

Amazon Product Labeling on Goods Produced in China

In case you do not have your barcode printed on the product package, we can help by labeling your products. All we need is for you to send us the product FBA label, and our team will do the rest. Once done, we will pack all units and prepare it for delivery to the FBA warehouse.

We are your Complete PRIVATE LABEL CHANNEL when Sourcing Goods from China For Amazon

FBA Private label is a method used by professional Amazon sellers to offer high ranking items under their own brand, and avoid the buy-box competition.

Whether you do OEM or FBA private label you will need a set of solutions in the production and marketing field. Our professional marketing team is experience in the fields of creating the marketing materials you will need for your new FBA or OEM product, your new FBA private label and all beyond…

PACKING (BUNDLES, MULTIPACK, SHRINK-PACKING, INSERTS, ETC.)

Once all the products are stored in our warehouse, we can bundle, shrink-pack, etc. – according to your instructions.

PRINTING SERVICES (PACKAGE, INSERTS)

We provide high-quality printing service for packages, inserts, and more – whatever you need, we got it.

We can print any quantity, based on your design, or provide the artwork to you. We print while you’re saving money.

PRODUCT PHOTOGRAPHY

In order to showcase your new products successfully, you will need professional images of the product itself, with a focus on specific unique features in the product, perhaps a short video presenting how to use the product, and the packaging provided. Our professional photographer will create the images you need, and edit them according to Amazon regulations, This expertise will enable you to score the highest points needed in the Amazon matrix.

AMAZON PRODUCT DESCRIPTION HELP

If you need help with creating the text to describe your product, we have a professional copywriting team. Our experts can also help in writing text for your private label website (if you are building it).

AMAZON GRAPHIC DESIGN HELP

Our professional graphic designer will create your new logo, package design, promotional flyers, banners, etc. Our designer and photographer work together to create the best looking collection, both for online and for the package itself, so your client will be happy with the product he is holding in his hands.

AMAZON WEB DESIGN & DEVELOPMENT

If you are growing a new FBA private label, maybe you will want to support it with your own website, and be able to market your products in that platform as well. A website can help you gain more ranking in Amazon, more sales as a sole platform and gain information from wholesalers who may be interested in your products.

Contact PDMG today and we will put you in touch with one of the world’s best sourcing company that has worked with countless brands.

AMAZON PRODUCT SOURCING COMPANY: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

SOURING AMAZON PRODUCTS FROM CHINA COMPANY: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Amazon Selling Programs Defined

AMAZON VENDOR CENTRAL

1P: Sell first-party, wholesale, directly to Amazon Retail, using the Vendor Central interface.

AMAZON SELLER CENTRAL

3P: Sell third-party to consumers through the Amazon marketplace, using the Seller Central interface (whether the brand sets up own 3P seller account, or works with partner 3P sellers focused on the brand).

AMAZON FBA

You sell it, we ship it. Amazon has created one of the most advanced fulfillment networks in the world, and your business can benefit from our expertise. With Fulfillment by Amazon (FBA), you store your products in Amazon’s fulfillment centers, and we pick, pack, ship, and provide customer service for these products.(Amazon)

Amazon Seller Trends

We have noticed a growing trend of brands wanting more control while selling on Amazon. More and more brands are setting up their own third-party seller accounts, or seeking out companies to move them away from Amazon Vendor Central and onto Amazon Seller Central.

In this blog post, we will discuss both the positive and negative aspects of both Amazon selling platforms. We will also outline any potential pitfalls.

Control of Your Brand on Amazon

AMAZON VENDOR CENTRAL (1P)

As a wholesaler to Amazon Retail, a brand owner can list their products accurately and completely, and ensure that their products are represented in the fashion that they want. And if the brand is willing to pay Amazon Retail substantially for premium product detail page merchandising (called A+ detail pages), they can get superior embedded images and videos on its pages – features not currently available through third-party listings.

AMAZON SELLER CENTRAL (3P)

If working through a third-party seller or as a third-party seller themselves, the brand owner may have a slightly higher level of control over their brand (if they are proactive in submitting data), as they don’t have to deal with Amazon Retail deciding to alter the branded content for its own purposes (something that can be avoided if the brand owner submits data through the third-party Brand Registry program).

What Selling Program is better? Advantage: EVEN

Control Over Pricing on Amazon

AMAZON VENDOR CENTRAL (1P)

States that it will honor a brand owner’s MAP (minimum advertised price) policies. And yet, that is almost never true. Because Amazon Retail gives itself the “out” that it can match any other seller’s price (sellers on Amazon.com or other sales channels), it takes only one MAP violator anywhere for Amazon Retail to lower its prices and break MAP. Once the price erosion starts, it is very hard to get Amazon Retail back to MAP. And given that Amazon Retail’s long view means it is prepared to lose money on individual transactions, the price erosion often can go so far as to make the MAP price points meaningless as they are only intermittently followed on Amazon.

AMAZON SELLER CENTRAL (3P)

As a third-party seller, the brand owner has 100% control over the prices they charge. If the brand owner instead works closely with a trusted third-party seller, that control over pricing can be tight, as long as the third-party seller honors the policy.

What Selling Program is better? Advantage: Amazon Seller Central

Amazon Sales Velocity

AMAZON VENDOR CENTRAL (1P)

If there are already third-party sellers of the brand on Amazon, and now Amazon Retail starts carrying the product, then yes overall sales may grow but the majority of sales will shift almost completely away from existing third-party sales to Amazon Retail sales, where the brand owner has a lot less control over pricing. In these cases,, brand owners may also lose future margin percentages because they are forced to sell to Amazon at wholesale.

AMAZON SELLER CENTRAL (3P)

Third-party sellers who opt to use Amazon’s Fulfillment by Amazon (FBA) program, and price their products competitively can scale their sales more quickly and have complete control over their brands and pricing margins.

What Selling Program is better? Advantage: Amazon Seller Central

Amazon Customer Services/Support Service

AMAZON VENDOR CENTRAL (1P)

Support from Amazon Retail is basically non-existent , especially if you are not a huge national retail brand or distributor.

AMAZON SELLER CENTRAL (3P)

As a third-party seller, you have access to seller central support services. Support will answer general questions and help you fix problems with your listing, aid with inventory issues, account set up and payments.

What Selling Program is better? Advantage: Amazon Seller Central

Overall Amazon Selling Cost

AMAZON VENDOR CENTRAL (1P)

Amazon Retail will negotiate for the lowest possible wholesale pricing. They also will request a payment of 4-10% to help bolster start up efforts to sell your products. Typically, as sales increase, Amazon Retail might attempt to re-negotiate better wholesale pricing, or request more fees for marketing, advertising and support services.

AMAZON SELLER CENTRAL (3P)

Through the third-party channel, the commission fee that is due to Amazon is fixed by category as a percentage of the selling price (typically between 8%-20%). The rev-share is usually 15%. There are no additional rev-share fees. If the third-party seller is using Amazon’s FBA program, additional fulfillment costs are added to each shipped order. In conclusion, we give the advantage to third-party, as your overall rev-share is typically below 25%.

What Selling Program is better? Advantage: Amazon Seller Central

Overall Amazon Selling Margins

AMAZON VENDOR CENTRAL (1P)

If you opt to sell through Amazon Retail, you will produce typical wholesale margins.

AMAZON SELLER CENTRAL (3P)

If the Amazon seller opts to sell as a third-party seller, they can produce retail margins. However, the seller should expect to pay selling fees (8-15%) or potential FBA operational and fulfillment fees.

What Selling Program is better? Advantage: Amazon Seller Central

Amazon Marketing & Promotional Programs

AMAZON VENDOR CENTRAL (1P)

There are numerous marketing and merchandising options available through Amazon Retail than through the third-party platform. What types of programs? Creating a Store Page, A+ Detail Content, Vendor Powered Coupons, Headline Ads, and the Amazon Vine program.

AMAZON SELLER CENTRAL (3P)

Third-party sellers can create a pricing promotion through Sponsored Product Ads and Amazon Marketing Service programs can be used to drive awareness of third-party offers. However, compared to Amazon Retail, third party sellers just don’t have as many options.

What Selling Program is better? Advantage: Amazon Vendor Central

Staying in Stock while Selling on Amazon

AMAZON VENDOR CENTRAL (1P)

It’s quite common for Amazon Retail to not manage stock all the time, often unpredictably leading brands to have no product coverage. Amazon Retail often seeks to get the full catalog from a brand initially, but will slim down what it carries over time, though rarely will it notify the brand that Amazon Retail has chosen to stop carrying certain items.

AMAZON SELLER CENTRAL (3P)

Alternatively when a brand sells as a third-party seller themselves, the brand has complete control over when and what product is made available for sale on Amazon.

What Selling Program is better? Advantage: Amazon Seller Central

Overall Account Management

AMAZON VENDOR CENTRAL (1P)

When selling on Amazon Retail, you will need an account manager to oversee orders and log into the AVC interface to review the account and review the selling analytics. When logged into the Amazon Vendor Central interface, the account manager will be able to review inventory levels.

AMAZON SELLER CENTRAL (3P)

If selling as a third-party seller, and shipping directly from a warehouse, merchants should assume that dedicated staff will be needed to handle customer inquiries, process orders, inventory replenishment, pricing, and manage product feeds. Staying focused on your Amazon account is critical to keeping your Amazon Seller rating high, thus increasing your chances to score well in the Amazon algorithm.

**NOTE: if using Amazon FBA, third party sellers dramatically reduce the amount of effort in running their day to day Amazon operations. With Amazon FBA, Amazon handles shipping and customer disputes, including customer returns.

What Selling Program is better? Advantage: Slight advantage Amazon Vendor Central

Amazon Payments

AMAZON VENDOR CENTRAL (1P)

Amazon Retail typically offers 2% Net 30, Net 60, or Net 90 terms,

AMAZON SELLER CENTRAL (3P)

Third-party sellers are typically paid every 14 days or every 7 days if you are approved for 7 day payments.

What Selling Program is better? Advantage: Amazon Seller Central

Amazon International Selling

AMAZON VENDOR CENTRAL (1P)

If you sell to Amazon.com Retail, you will only be selling within the US and sold via Amazon.com. To sell on Amazon.ca or Amazon.com.mx, you must create separate vendor central accounts.

AMAZON SELLER CENTRAL (3P)

If you sell through a third-party account, (whether with FBA or merchant fulfilled orders), selling in Mexico and Canada is an option when you create a North American account. Likewise, merchants can sell in Europe if they create a unified European seller central account.

What Selling Program is better? Advantage: Amazon Seller Central

Amazon Reporting Capabilities

AMAZON VENDOR CENTRAL (1L)

Amazon Retail Analytics do cost extra but offer valuable insights – these analytic capabilities are not available to third-party sellers.

Amazon Seller Central (3PL)

Third-party Seller Central portal produces comprehensive reports, suitable and adequate enough to run your business.

What Selling Program is better? Tie

CHOOSE BETWEEN AMAZON VENDOR CENTRAL OR AMAZON SELLER CENTRAL: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ
AMAZON VENDOR CENTRAL VS AMAZON SELLER CENTRAL – WHAT’S THE DIFFERENCE: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

We Are Amazon Consultants That Help You Sell More on Amazon

Listing products on Amazon gives eCommerce entrepreneurs visibility to millions of shoppers across the globe. With extensive experience and in-depth domain expertise in Amazon Product Data Entry Services, Palmetto Digital Marketing Group helps you set up and manage a number of products along with their details including SKUs, titles, descriptions, images, attributes, pricing, tech specs, customer reviews and a lot more.

Amazon Consultants That Understand How to Get Your Products to Rank in Seller Central

Our consultants strictly comply with Amazon’s product detail page guidelines to create well-optimized product listings that not only boost your web presence but also lead to a substantial increase in product sales and conversion rates.

Amazon Seller Central Consultants That Can Manage Your Entire Amazon Business

Delivering a vast array of Amazon seller Central services, PDMG supports online retailers in growing their business online. We use technology to capture product information from various sources like catalogs, competitors’ websites, manufacturers’ sites, etc., add, manage & update the product details, as well as better manage pricing, orders and inventory in a timely fashion.

Our Amazon Seller Central Consultants Offer a Full Range of Amazon Services Including Full Amazon Account Management

AMAZON PRODUCT CATEGORIZATION

Business team discussing project with man pointing at the laptop

With more than 20 product categories open for selling across Amazon, it can be overwhelming for online merchants to classify items with utmost precision. This is where the Amazon consultants at PDMG can help you. We can sort your products appropriately across open categories as well as categories requiring approval to make it easy for the visitors to locate the items and provide them a seamless shopping experience.

AMAZON PRODUCT DATA ENTRY

Our Amazon consultants are well-acquainted with Amazon’s product upload guidelines. We create product listings with pertinent details like SKUs, SEO-friendly product titles, brand name, manufacturer, engaging & compelling product descriptions, unique features, clear and visually-appealing images, competitive prices, accurate attributes, etc. We can also manage variation listings, assigning unique quantity and prices for each listing.

AMAZON PRODUCT IMAGE EDITING AND ENHANCEMENT

To help online merchants represent their merchandise efficiently in front of the target audience in a bid to attract them, our team of image editors use advanced image editing tools like Adobe Photoshop to ensure that the images are clear, bright and visually-appealing. We comply with the image upload guidelines of Amazon for main, alternate and swatch images, ensuring they are of the recommended dimensions, have high-resolution and a clear or white background without watermark, borders, logo, etc.,

AMAZON PRODUCT DESCRIPTION WRITING SERVICES

We have a dedicated team of eCommerce copywriters and content writers to create search engine friendly, informative and compelling product descriptions that highlight all the key features and tech specs. We incorporate all the relevant and mostly-searched keywords to help you gain better position in search engines.

AMAZON LISTING OPTIMIZATION SERVICES

If you want success on Amazon, you need to understand how Amazon’s Search Algorithm works. The Amazon consultant team at PDMG precisely does that! We help online retailers not only optimize their product content to increase visibility but also gain in Amazon rankings and search results.

AMAZON SEARCH TERM OPTIMIZATION

Our Amazon consultants ensure that all the keywords are in fact recognized accurately and also that the available keywords fields are best utilized by you.

AMAZON TITLE OPTIMIZATION

Our Amazon consultants ensure your customer are 100% confident in making a purchase based entirely on the title alone. Optimal title lengths are typically between 80 – 250 characters but vary based on category and can be up to 500 characters. For instance, Amazon suppresses products with titles longer than 80 characters in the apparel category.

AMAZON PRODUCT REVIEWS

Our Amazon consultants can help you obtain product reviews with relevant product content. The product reviews drive conversion, which in turn drives sales history, consequently increasing your SERP rankings!

MANAGING PARENT/CHILD VARIATIONS

Our Amazon consultants aid in grouping product listings together as parent/child variations to increase the visibility of your child SKUs.

AMAZON INVENTORY MANAGEMENT

As part of Amazon product listing services, we assist eCommerce entrepreneurs in regularly monitoring inventory levels and ensuring they are up-to-date.

AMAZON BACK OFFICE SUPPORT SERVICES

Our Amazon consultants provide back office support services like customer support, order entry, order processing, shipment handling, cross-selling and up-selling, competitor price monitoring and other routine business activities.

Additional Amazon Seller Central Resources

WANT TO OUTSOURCE YOUR AMAZON STORE?

In order to be one of the most reliable, safest and preferred online marketplaces in the world, Amazon depends on its tens of thousands of 3rd party resellers. If you are a reseller who is looking for a company to run all of your Amazon efforts – read more about how we can help.

CRACK THE CODE TO WIN THE AMAZON BUY BOX

Do you want to crack the code to winning the Amazon buy box? Do you want to know what it takes to win the buy box 90% of the time? In this article we outline the most important factors that lead to winning the Amazon Buy Box.

WANT TO MOVE FROM AMAZON VENDOR CENTRAL TO SELLER CENTRAL? CONTACT THE AMAZON EXPERTS AND CONSULTANTS

Palmetto Digital Marketing Group recently put together an amazon strategy for a world class potential client who wanted to migrate from Amazon Vendor Central to Amazon Seller Central. We have outline these strategies in a news post so we can be in a position to help additional retailers or merchants who also want to make the migration.

AMAZON SELLER CENTRAL (3PL) VS. AMAZON VENDOR CENTRAL (1PL) WHAT’S THE DIFFERENCE?

We have noticed a growing trend of brands wanting more control while selling on Amazon. Find out the difference between Amazon Seller Central vs. Amazon Vendor Central – read our blog post.

LEARN MORE ABOUT OUR FBA/FULFILLMENT BY AMAZON SERVICES

Palmetto Digital Marketing Group a Charleston, South Carolina based digital marketing and ecommerce consulting firm specializes in helping businesses and entrepreneurs alike set up Amazon Seller Central accounts. We also help them list their products on Amazon FBA (Fulfillment by Amazon).

PRODUCT SOURCING FROM CHINA

Want to learn about souring product directly from china for Amazon? Read our article and discover how PDMG can help you source products directly from China.

AMAZON CONSULTING SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ
AMAZON CONSULTING SERVICES: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Introducing Amazon Marketing Services (AMS)

If you sell products on Amazon, you face fierce competition. You may offer the best when it comes to quality and value, but there’s such a crowd of related items, it can be hard to make yours stand out. Amazon Marketing Services (AMS) helps entrepreneurs leverage Amazon’s powerful capabilities and extensive reach to attract more customers and sell more product. The service is cost-effective, and reporting capabilities make it easy to measure results.

What Is Amazon Marketing Services (AMS)?

https://youtube.com/watch?v=eP_27iUz_Nc%3Fwmode%3Dopaque

Amazon Marketing Services provides tools that help e-commerce owners in the Amazon marketplace attract more traffic and generate more profit. AMS became available in 2012 and has recently gone through a series of changes that make it more powerful than ever. AMS makes it easier for sellers in the United States, the UK, and Canada to get their products found and to make them attractive purchases for buyers. AMS falls into three main types of advertising – sponsored ads, headline ads, and display ads.

AMAZON SPONSORED ADS

Amazon Sponsored Products are targeted ads that show up when the buyer is weighing their options. Both vendors and third-party (3P) sellers can set up ads and receive Amazon approval for them within an hour.

On desktop machines, Sponsored Product Ads appear on pages that supply product details above, beside, and underneath search results. When users shop on mobile devices, sponsored ads show up beneath search results or throughout product detail pages.

When sellers choose Sponsored Product Ads, they can set a daily budget that’s as low as one dollar per day and choose their target keyword. Cost per click starts at $0.2. Amazon recommends using keyword proposals to drive future campaigns for even greater success.

To use Sponsored Products, you must currently be an Amazon professional seller capable of shipping to all addresses within the United States. Products are required to be new, with listings qualifying for the Buy Box.

AMAZON HEADLINE ADS

https://youtube.com/watch?v=BLc8HGyqBfw%3Fwmode%3Dopaque
Headline Search Ads are targeted at customers who are just beginning their journey and are open to product suggestions. They appear at the top of the Amazon search engine results page and closely resemble banner ads. Only Amazon Vendors are eligible to use them.

When shoppers click on Headline Search Ads, they are taken to either an Amazon Store for a multi-page shopping experience, a top-selling products landing page, or to a customized URL that contains three associated products.

Headline Ads are keyword-driven like Sponsored Ads. You can select your own keyword or receive suggestions from Amazon. Choose between a daily budget with a one dollar minimum or start a campaign for $100. You pay as little as $.10 per click.

AMAZON DISPLAY ADS

With Product Display Ads, sellers choose between product targeting or interest-based targeting. Typically showing ads to users who have indicated an interest in related products yields greater exposure but lower conversions, while product targeting allows advertisers to refine focus for higher conversions. Interest-based targeting usually costs less, with both types starting at $.02 per click, and either a daily minimum of one dollar a day or a campaign budget of $100.

Drive Amazon Sales with Amazon Marketing Service

With all types of Amazon Marketing Services, you pay only for performance. You’re never charged for impressions, only when a customer actually clicks on your ad. You have a high level of control over your budget, so you keep marketing within set limits. Amazon tools help you target with precision and the dashboard provides insights that help you optimize for success.

Palmetto Digital Marketing Group offers comprehensive management of your Amazon account. We’ll handle every aspect of your store including marketing, inventory management, product description writing, and customer service. Get in touch to find out more today.

Sources:

https://ams.amazon.com
http://www.cpcstrategy.com/blog/2015/04/amazon-marketing-services
https://images-na.ssl-images-amazon.com/images/G/01/AmazonBrandStoresPlatform/GettingStartedGuide._V296851189_.pdf
AMAZON MARKETING SERVICES (AMS): CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH
AMAZON MARKETING SERVICES (AMS) MANAGEMENT: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING


Amazon FBA Experts and Specialist

At Palmetto Digital Marketing Group, we offer Amazon set up, management and Amazon consulting services to companies who want to increase their Amazon revenues. Our motto is “We do Amazon so you don’t have to.”

What is Amazon FBA?

Let Amazon pick, pack, and ship your orders. It’s the best way to ship your products to your customers, and it’s very cost effective too! Amazon has one of the best fulfillment networks in the world, and your business can benefit from our expertise. With Fulfillment by Amazon (FBA), you store your products in Amazon’s fulfillment centers. Best of all, FBA can help you scale your business and reach more customers.

Amazon FBA Expert Services

1. OUR CONSULTANTS SET UP FBA SERVICES.

If you already have a Selling on Amazon account, add FBA to your account. If you don’t have a Selling on Amazon account,get started today.

2. OUR AMAZON FBA SPECIALISTS CREATE YOUR PRODUCT LISTINGS.

Add your products to the Amazon catalog one at a time, in bulk, or by integrating your inventory-management software with Amazon’s API.

3. OUR AMAZON FBA EXPERTS HELP YOU PREPARE YOUR PRODUCTS FOR SHIPMENT TO AMAZON.

Make sure your products are “e-commerce ready” so they can be safely and securely transported all the way into a customer’s hands. Need supplies? Get Amazon preferred prep and shipping supplies delivered to your door.

4. OUR AMAZON FBA EXPERTS PROVIDE DIRECTION SO YOU CAN SHIP YOUR PRODUCTS TO AMAZON.

Create your shipping plans, engage discounted partner carriers, and ship and track your shipments to Amazon fulfillment centers. Amazon’s online seller tools can help you through the process.

5. USING AMAZON FBA ALLOWS CUSTOMERS TO ORDER YOUR PRODUCTS AND AMAZON PICKS, PACKS, AND SHIPS THEM – WOW, NOW THAT’S AMAZING!

Prime customers get fast, free shipping on your products, and all customers can qualify for FREE shipping on eligible orders. Amazon fills those orders quickly and efficiently using our advanced, web-to-warehouse, high-speed picking and sorting system. Customers receive tracking information from Amazon.

6. OUR AMAZON FBA EXPERTS AND AMAZON PROVIDES CUSTOMER SUPPORT ON PRODUCTS YOU SELL.

Our world-class customer-service team manages customer inquiries, refunds, and returns for orders on Amazon marketplaces, 24 hours a day, seven days a week.

What Are Amazon FBA Fees?

Effective February 22, 2017, Order Handling, Pick & Pack, and Weight Handling fees will be consolidated into a single, per-unit Fulfillment Fee. In addition,

Effective October 1, 2017, Amazon will reduce the Fulfillment Fee for all items shipped in October. October Fulfillment Fees will be consistent with Fulfillment Fees in November and December.


2017 FBA Fees from PDMG

Benefits of Using Amazon FBA

  1. Save space, time and money (no need for a warehouse, pick, pack or fulfillment)
  2. Take advantage of 2-day shipping to prime
  3. Take advantage to ship for free for orders more than $35
  4. No need to handle your own customer services (although some customer is still needed)
  5. Win the Buy Box from day one (automatically be eligible to win the buy box)
  6. Appeal to Amazon’s most loyal customers and increase your margins (customers trust “ships” from Amazon)
  7. Easily sell on EBay with FBA

LEARN MORE ABOUT AMAZON FBA – WHAT THE AMAZON FBA VIDEO BELOW

AMAZON FBA EXPERTS AND SPECIALIST: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

AMAZON FBA EXPERTS AND MANAGEMENT: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING