Understanding the Cost of Selling on Amazon Seller Central

The Facts About Selling On Amazon.com via Seller Central

 

Amazon Seller Central Fees and Cost.png

If you are aiming to begin selling on Amazon's marketplace to take advantage of its incredible market share, you will want to fully understand the actual cost associated with selling on the platform. Selling on Amazon can be incredibly profitable. However, you do want to get a good idea of what everything costs. Below, we will be going over some of the key costs that you should calculate into your business when selling on Amazon.

 

Costs Associated With Selling On The Amazon Marketplace:

 

1. Referral Fee.

 One of the first costs that you want to get familiar with is the referral fee that Amazon attaches to each sale. The prices range from category to category. Because of this, you will want to look to see what you will be selling primarily to get accurate fee estimates. However, a majority of categories will have a 15% fee attached to it. Therefore, if you are looking to estimate your referral cost, you will want to use 15% for a majority of the categories. This fee is charged due to Amazon essentially 'referring the customer to your product. Essentially, it is deemed a commission fee that you are paying Amazon for selling to one of their customers. Thus, you will be charged a percentage of the total sale price of the product that you sold.

 

2. FBA Fees.  

Understanding all Your FBA fees

Understanding all Your FBA fees

Amazon FBA fees or Fulfillment By Amazon fees are associated with Amazon's FBA service. With Amazon FBA, sellers can have their inventory warehoused, packed, and shipped by Amazon themselves. Because they are storing your products, packing them, and shipping them to the end consumer, they charge you fees for the service provided. Luckily, these fees are very reasonable for the amount of value you can get from it. It essentially allows sellers to focus on other aspects of their business rather than the fulfillment and logistics portion, which can get incredibly expensive and time-consuming. Along with this, you can leverage Amazon's excellent shipping rates that it has negotiated with the various couriers which can save you a lot of money on shipping alone.

 

Amazon's FBA fees are relatively simple to understand. For one, they roll a lot of the fees together to make it easy. They primarily charge two distinct fees for using Amazon FBA. For one, they charge a pick, pack, and weight handling fee. Then, they charge a monthly storage fee which covers the storage of the product in their warehouses. Because both of these fees are entirely dependent on the size and weight of the product you are selling, the fees will be based on the size and weight of the product itself.

 

3. Copy and Photo Creation.  

You do this portion of selling on Amazon (the seller). You will be responsible for creating your listings, including having photos that meet Amazon's standards and policies. Along with this, you will need to create your copy that adheres to Amazon's policies. Palmetto Digital Marketing Group specializes in all facets of Amazon EBC and A+ Content design services.

 

4. Inbound Transport.

 As mentioned above, you will be able to leverage Amazon's relationships and negotiated prices with the various couriers it uses to send your inventory into Amazon's warehouses. Because of this, you will get severely discounted rates than what you would pay on your own.

 

5. Marketing and Advertising Fees.

 If you are going to be selling your own products that require additional advertising to sell them or you are only looking to leverage Amazon's pay per click advertising on the platform, you will want to include these fees into the overall cost of doing business on Amazon. These fees will range depending on the category you are selling in and what keywords you are looking to target and the keywords respective competition. For more information about Amazon PPC Services and marketing management contact us.

 

6. Software Fees.  

Selling on Amazon can be very tedious if you are not utilizing third-party software solutions that can help you cut down on a lot of the legwork. Luckily, there are all kinds of software that you can invest in, which will really help you streamline and automate a lot of the processes associated with selling on the platform. These services include software that can help to automate return refunds, repricing your inventory, and even the creation of your inventory batches. Therefore, you will want to figure out if you are going to be using third-party software before beginning to effectively add the cost of this software into your projected cost calculations.

 

Overall, there are plenty of costs associated with selling on the Amazon platform, but the advantages far outweigh them. Not only are you buying access to one of the most popular e-commerce marketplaces in the world, but Amazon's customers have proven to be much more loyal to the platform than other marketplaces. It is a great way to minimize the amount of work you have to put into order fulfillment and logistics and really focus on product creation and other aspects of your business. By taking on a professional third-party Amazon management company, you can further streamline your entire business to scale it and make it even more hands-off effectively.

Amazon FBA Refund Reimbursement and Management

Amazon Refunds and Reimburstments

Do you know that Amazon owes about 98% of sellers’ cash, but they aren’t aware of? Or maybe they saw the Amazon FBA reimbursement as a tedious process? Amazon process millions of packages, items as well as shipments regularly. Thus slightest errors during their execution are noted, resulting in seller’s loss! To avoid such cases, you need reputable FBA Reimbursement Experts to help you whenever such issues happen.

When to use Amazon FBA Refund Reimbursement!

There are several reasons why you should consider Amazon reimbursement. If you are facing any of the situations below, then hire our reputable services to get you through everything.

· You are refunded, but Amazon never returns some of your items

· Damage or loss of items during inbound shipping

· Damage or loss of your products in Amazon warehouses

· Amazon client concessions are misses or taken out of your account

· The client returns never returned to the inventory

Most Amazon FBA sellers are considering our services for the reimbursement because we offer reputable services from start to end!

  • We have a higher rate of success

  • We use better software with better data imports

  • We comply with the all Amazon Services’ terms

  • We provide manual submissions of claims

  • We offer 100% Visibility on each Amazon Reimbursement Claim

  • We are dedicated and committed managers when it comes to such cases

  • No long contracts or upfront fees

How does it work?

Amazon is intending to establish an ecosystem for 3rd-party sellers having predictable fees with no surprises. Everything a customer is charged will be spelled out precisely in its policy. But at times, mistakes happen even with the most accurate equipment due to human error.

Amazon FBA Refund Management

Amazon FBA Refund Management

Let’s say Amazon warehouses misplaced your 100 units of inventory. How will you get them back, including your money? The process of reimbursement isn’t generally complicated, but finding the errors is the most complicated part; hence, you need to employ Amazon FBA Refund reimbursement And Management experts to help you.

In such a situation, we first track your inventory, review it, and apply the correct procedures of reimbursing it. If your inventory is missing for like 30 days:

è We find your lost and damaged or destroyed inventory, format all the data in Excel, we contact or send an email to Amazon seller support along with your sent SKUs, the date of sending, the approximate time limit your inventory should have been received, the partnered courier confirmation number, sales average costs for the products as well as sales average costs across all sellers.

è Our company guarantees quick reimbursement services from submission, and Amazon follows up to receiving your items or money. Moreover, we apply Amazon’s infrastructure (AWS) - improved encryption - for storage of your information.

è Before hiring us, you have to be a Pro Seller in Amazon to access our FBA Investigating services — we expect you to authorize our manager with Amazon’s MWS API credentials for the easy importation of all of your inventory data as well as add our case manager to act as a Seller Central User.

Why choose us for Amazon Refunds!

Professional services

We submit the claims and conveniently keep track of all your eligible refunds within the involved Refundly dashboard. Our software can scan for any inventory issues and effectively identifies your eligible refunds that are even up to 17 months. Moreover, we find any fraudulent returns, overcharged fees of storage, and verify any Amazon payments.

We offer competitive fees

We charge an affordable 25 percent commission on every approved reimbursement with inventory reimbursements included. To enhance every inventory unit value, we apply the amount as per Amazon’s

assigned unit value. Besides, our payment services accept all debit as well as credit cards for convenience. Your data of payment is encrypted through our own integration and with Stripe. We always send our clients an invoice at around the prevailing months last week or the following month’s first week. And after around 3 – 5 days, we will be charging some bucks from your debit payment cards (debit or credit).

Higher rates of success

Our submission of claims is more successful as compared to our competitors because they are all submitted manually by our committed case managers. We use a more comprehensive process of data import that most of our competitors don’t have. We view every SKU as well as the order in your business history on the inventory event level. This ensures that we keep the data fresh by automatically updating it regularly and also making sure that every reimbursement claim is sent with your most recent and precise data as possible.

In a nutshell, our Amazon FBA refund service are transparent, quick, and easily affordable. Why don’t you contact us or visit our website for more information?

Amazon P and L Profit and Loss Creation and Management  

Amazon Seller Central P & L Profit and Loss Creation and Management

Profit-and-Loss Amazon Seller Central

 

Every seller on Amazon needs to keep track of their profit and loss. But, with inventories getting misplaced, reimbursement claims being delayed, and sellers having to comply with different rules and regulations, it becomes a tedious task to maintain a profit and loss statement that shows all the details of their transactions per month and on an annual basis. That’s where we come in.

 

Understanding Amazon Seller Central Profits and Losses

 

A profit and loss account is used to determine the revenues of the seller for a specific period. It also shows records of the amount of loss he/she has incurred during that time. The income generated from this statement is used to calculate various taxes. As one of the top-rated Amazon agencies offering end to end Amazon store management services, it is our duty to calculate the profit and loss of our client thoroughly. We don’t leave a single transaction so that you get the most accurate information regarding your revenue and expenses.

 

Amazon Seller Central Services Offered

 

Apart from preparing profit and loss statements for different periods, we provide a variety of other services that will help to manage your Amazon seller account.

 

• Listing creation

 • Marketing strategies

 • Inventory management

 • Preparing sales reports

 • Creating FBA shipments

 • Preparing monthly accounting report

 • Inventory analysis

 

Importance of Profit and Loss Statement

 

Even if you keep track of all your incomes and expenses, it is wise to crosscheck it with a professional team so that there are no missing transactions that you may have to answer while filing taxes. That’s where our service will come into play. Since you are a seller, you will have to produce your monthly and annual statements to calculate appropriate taxes.

 

Most importantly, our profit and loss statement allows Amazon sellers to understand the amount of inventory they should deal with. Often, when sellers handle bulk inventory, they end up misplacing a chunk in the Amazon warehouses. That is a straight-cut loss if you don’t manage to get the equivalent amount of money reimbursed. While reimbursement is possible, it usually takes a few weeks for Amazon to process your claim. So, when you have an idea of the amount of money involved in each inventory, you will be able to control the supply because stocking up may result in a loss.

 

Profit and Loss Factors on Amazon

 

Our objective while preparing your Amazon profit and loss account is to calculate the net profit. This provides your actual revenue for a specific period. In order to calculate the net profit, we consider several factors.

 

1. Income 

This includes all your earnings from Amazon. From the cost of goods sold to revenues from reimbursements, we consider all income sources so that you get the most accurate net profit or loss figure. To calculate net profit, we deduct allowances and discounts, cost of sales from net incomes, overheads, and any other expenses that may affect your operating profit. This gives us your profit or loss before taxes. Depending on the income or loss, we will further calculate the amount of tax you need to pay. Once we get that figure, it is easy to calculate the net profit or loss.

 

2. Expenses

 The critical part about preparing a profit and loss statement for an Amazon seller is calculating the expenses. There is more expense than income for Amazon sellers, and that’s why we have a team of highly experienced accountants who can tally the transactions and calculate the total expense of the seller for a period. We cover every operating cost involved in this business like FBA fees, selling fees, agency or consulting costs, ad costs, cost of goods, and company overheads. Once we get an accurate figure of your expenses, we deduct it from your total income to obtain the net profit or loss.

 

We have been in this business for a long time now. This allows us to follow the right procedure to calculate the profits and losses of Amazon sellers. All our services are tailor-made for our clients so that whenever you need our help, our accountants are ready to deliver. We assure you that once you experience the quality of our end to end account management service, you will stick to us for years to come.

Common Mistakes Amazon Sellers Make

Amazon Seller? Avoid These Common Mistakes When Selling on Amazon

Avoid These Amazon Mistakes when selling on Amazon.jpg

Amazon is a great place for buyers and sellers – when it’s done right. To get the most out of Amazon, you must avoid a few pitfalls. Some of the following mistakes can tank your bottom line rather than expand your reach.

 Avoid These Mistakes When Selling on Amazon

 Leveraging Amazon to boost your business is smart, but, if you make the following mistakes, it can mean more trouble than it’s worth, causing you to spend extra time on something that’s not increasing your profits.

Here are somethings to avoid when selling on Amazon

 Poor images

Having an appealing image to showcase your product or accompany your service is just good business, but it also matters to Amazon. The primary image must have a white background without watermarks or URLs. Furthermore, the image must accurately reflect the product you are selling.

Inaccurately Naming your Amazon Products

Amazon doesn’t want dissatisfied customers, one sure way to make a customer frustrated is ordering a product but getting the wrong one because of name confusion. Be clear in your product description, and keep your title short. Remember, you can’t use HTML codes or symbols, so the customer is relying on both the name and the description to order the right product.

Confusing Amazon Product Descriptions

Many people feel like they are at the mercy of the product description when internet shopping. You want customers to know what you are selling, so take some time to craft a description that is detailed and explains exactly what your product is – down to the measurements.

 These are all crucial, and Amazon does offer guidelines to ensure these three issues at least up to their standards. However, if you make these things shine, you’ll get more sales, and then it get easy; once you get noticed, Amazon’s search engine notices your business, and you get higher ranking inside the service.

 

The Biggest Pitfalls for Amazon Businesses

 Perhaps the biggest mistake happens because it needs such constant tending – customer care. Amazon focuses on the experience of its shoppers; if you’re not doing the same, you may not get the most out of your Amazon sales experience. The second of the big mistakes is businesses assuming Amazon’s regulations suggestions rather than policies – follow their rules to the letter or risk losing your privileges to sell with Amazon. In some cases, violations of their policies can get you permanently banned.  

Here are some things to consider that will keep you good standing with Amazon

 Don’t Solicit Amazon Reviews from Family and Friends.

Amazon can discover your social media links. If they find you getting five-star reviews from friends on Facebook, it could affect your ability to sell with them.

Never set up Multiple Accounts

This may result in a lifetime ban from ever selling on Amazon again. The key to success on Amazon is proper attention to your account, not setting up multiple accounts. The penalty is too steep and the reward too small to be worth it.

Do not Direct Buyers Back to your URL

It may be tempting, but it’s a pretty easy catch and not worth sacrificing your ability to sell on Amazon.

 Stay On Top of Customer Service

 You’ve heard it before – the customer is always right – but Amazon takes this mantra seriously. It will bump businesses to the head of the line for good consumer responses. Here’s how to make that happen.

Respond to Amazon Customers.

It doesn’t matter what day of the year it is, if a customer contacts you, Amazon requires that you respond within 24 hours.

Fulfill Amazon Orders Promptly

Even if your product doesn’t fall under their Prime sponsorship, slow turnarounds generate low reviews, which will move you down in the search rankings and could get your account banned.

Handle Bad Amazon Reviews with Care

Sometimes, customers will give a one-star review for something that had nothing to do with you. Respond if you can and ask if there is any way you can improve their experience. Treating customers with respect – even when they are wrong – generates good word of mouth for you and keeps you in Amazon’s good graces.

 In addition, be sure to ask for reviews. Amazon expects that 2-5% of your sales will receive a review. Maintaining this rate of reviews will keep you high in their search rankings.

 Though this is a digital experience, some aspects of sales are the same as if you were selling in your own brick and mortar store. Make sure you have enough product in stock, learn the keys to effective advertising, and don’t focus exclusively on one product.

 Embrace Amazon’s Culture

 The most important thing to consider when working with Amazon is to maintain their culture as you showcase your business. For most companies, working with Amazon is a boon for business; just avoid these mistakes and see sales soar.

Contact Palmetto Digital Marketing Group an Amazon Management Agency

 

Sources: https://www.amzignition.com/amazon-seller-mistakes/ 

https://www.practicalecommerce.com/7-Common-Mistakes-of-New-Amazon-Sellers 

https://www.drsoft.com/2018/02/21/top-biggest-mistakes-avoid-when-selling-on-amazon/

What is an Amazon Agency - Amazon Seller Central Agency Management

By now, most business owners are aware of the sheer reach Amazon has when it comes to product-based businesses. If you’re not already selling on Amazon, you should be – 55% of product searches began on the retail giant in 2016, according to a bloomreach survey, putting Amazon’s numbers ahead of even Google. However, optimizing the return on your advertising investment isn’t as simple as hiring a traditional ad service – at least, not anymore.

 

How Is an Amazon Agency Different? 

Amazon Agency - Palmetto Digital Marketing Group

Amazon Agency - Palmetto Digital Marketing Group

Clearly, Amazon functions as a product search engine and as a comparison tool, featuring user reviews of thousands of products and brands. Additionally, a high percentage of these searches result in purchases, making Amazon an ideal place for product launches. Traditional advertising agencies tend to neglect one or more of these aspects in favor of marketing on multiple platforms or, perhaps worse, fail to recognize the unique qualities of Amazon altogether.

 

An Amazon Agency knows Amazon from top to bottom and provides services tailored for this purpose. Account management from beginning to end includes management through your Seller Central information. The Amazon agency will write compelling product descriptions and features, manage the seller account and reputation management, give advanced listing strategies, and provide training for FBA and Self Fulfillment, and shipment and fulfillment. These offerings make Amazon Agencies head and shoulders above a traditional agency when it comes to selling your products on Amazon.

 

What Do These Amazon Agency Services Look Like?

 

•  Amazon FBA Management.

Fulfilled by Amazon (FBA) Management, or fulfillment management through Amazon and provided by an Amazon Agency, includes setting your product up for shipping by Amazon itself from one of the many distribution centers nationwide. Setting up your seller account and taking care of all the details you’d normally shoulder on your own is a primary service an Amazon Agency offers that traditional ad agencies cannot.

 

•  Advertising Management for Amazon

Amazon Agencies know which types of ads are most effective for Amazon and can help you make the most of your advertising dollar. Amazon Agencies can tailor sponsored, headline, and display ads especially for you; no more wasting time and money on ineffective ads on dead platforms.

 

•  Creative Designing for Amazon

Creative Designing makes the most of your product placement on Amazon by providing photos, text, and design work geared towards selling on the Amazon site. Management by professionals who have experience designing product media for Amazon can help ensure you are maximizing your visual presence.

 

•  Inventory Management

This can include sending products to Amazon to ship via FBA as well as Seller Fulfilled Prime (SFP). In either case, managing inventory with an Amazon Agency ensures you have product ready to ship when needed and guarantees a seamless process when it comes to fulfilling orders.

 

•  Outsourced Customer Services

When it comes to customer service, experts at an Amazon Agency can provide 100% of the necessary face-to-face services to your customers. Relying on an Amazon Agency to maintain your storefront ensures that the most knowledgeable people in the industry are taking care of your customers while you grow your business.

 

Amazon Agency Cost Models

 

You may be asking yourself “what will this all cost me?” The answer? Less than you might think. Primarily, Amazon Agencies, including Palmetto Digital Marketing Group (PDMG), utilize two main cost models – revenue sharing and monthly retainers:

 

•  Revenue Sharing

Revenue sharing, in general terms, involves the business owner and the Amazon Agency sharing profits from sales generated by the Agency’s efforts to promote the product. Put another way, the business owner pays a small fee to the Agency for each sale, as compensation for their work. This allows a relationship where both the business owner and the Agency can benefit.

 

•  Monthly Retainer

Another compensation option is a monthly retainer, in which the business owner pays a monthly fee to ensure that the Amazon Agency will provide the agreed-upon services regardless of sales. These fees guarantee the rendering of services but not the final output. Contact PDMG to discuss which model is right for you.

 Could your business benefit from the services of an Amazon Agency? The simple answer is yes; if you are not yet selling your products on Amazon, there’s no better time to start. In fact, according to New York Magazine, not only do most product searches begin on Amazon, but more than half of all e-commerce in 2019 will take place through the site as well.

 Even if you are already selling on Amazon, Amazon Agencies such as PDMG provide customized, full-service advertising and storefront management geared towards Amazon customers from start to finish. No matter your business’s needs, PDMG’s wide array of highly customizable Amazon-based services has the resources and the expertise to bring you the best possible solution. Insight into the largest marketplace in history could be the best tool in your arsenal.

 For more information on these and other Amazon-related services, check out PDMG’s Amazon Services page.

 Sources:

http://go.bloomreach.com/rs/243-XLW-551/images/state-of-amazon-2016-report.pdf

http://nymag.com/intelligencer/2018/07/amazon-share-of-u-s-e-commerce-market-approaches-50-percent.html?gtm=top&gtm=bottom

https://www.palmettodigitalmarketinggroup.com/amazon-seller-management/

THE BEST AMAZON AGENCY: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

Amazon 2019 FBA Fee (Fulfillment by Amazon), Referral Fee and Storage Fee Changes 2019

2019 Amazon Fee Changes for Referrals, FBA and Storage

In early 2019, Amazon will be adjusting its Storage, Fulfillment and Referral fees for sellers. Citing the rising costs to fulfill, transport, and deliver orders, but with their own investments in to supply chain innovations they are able to mitigate large shifts in cost. 

Amazon Scheduled Fee Change Dates

 •   Storage Fees - February 15th 

•   Fulfillment Fees - February 19th 

•   Referral Fees - February 19th

Storage Fee Changes 

Long Term Storage Fee Changes

•    Fees for Items in Storage for 181 to 365 days will be eliminated

•    Last date for storage fee charge on Items in FC for 181 to 365 days is Jan. 15

•    Fee for inventory over 365 days will continue $6.90 per cubic foot

 Minimum Long-Term Storage Fee Changes

•   Reduction of minimum fee for items in Long-Term storage for more that 365 days

•   Reduced from $0.50 to $0.15 per unit. (Last charge at $0.50 in Jan. 15)

  Monthly Inventory Storage

•   Introducing separate monthly fee for dangerous goods, items that are flammable or pressurized aerosol substances.

•   Change will first be reflected in April 2019 charges for storage that occurs in March 2019.

•   Monthly inventory storage fees for other products will not change.

2019 Amazon Monthly Storage Fees

Monthly Inventory Storage Fee Increases - Amazon

Fulfillment Fee Changes

Effective February 19, 2019 the following changes will be in place 

•   No changes to small standard-size and large standard-size for items with shipping weight of 10oz or less

•   Small increase for products in other size tiers

•   Change in dimensional billing weight calculation for oversize items

•   Apply a minimum width and height of 2 inches when calculating dimensional weight for oversize items, to align with packaging costs.

•   New separate fulfillment fees for dangerous goods that contain flammable or pressurized aerosol substances and items that contain lithium-ion batteries

2019 Amazon Fulfillment Fee Chart

Amazon Fulfillment Fee Changes in 2019

Amazon Subscribe & Save

Effective September 2019

 •    You will be able to fund a flat discount of 5% or 10% for each new item you add to the program.

In addition, if a customer gets products from five or more subscriptions a month delivered to the same address, Amazon will give an additional 5% discount to the customer to help grow your sales

image x.png

 

2019 Amazon Referral Fee Changes

Please review this carefully, there are various changes and many positive changes for those sellers who sell low priced items.

Amazon Referral Fees 1
Amazon Referral Fees 2
Amazon Change 3
Amazon Referral Fees 4
Amazon Referral Fees 5

2019 AMAZON FBA FEE, REFERRAL FEE AND STORAGE FEE CHANGES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

Setting Up Amazon Monthly Subscription and Discovery Boxes

How to Setup and Sell Monthly Subscription Boxes on Amazon.com

Amazon Beauty Box

Amazon Beauty Box

This service promoting monthly subscriptions of boxes organized by sellers on Amazon.com seems promising.  It allows Amazon sellers to organize monthly shipments to customers that may change in contents over time but generally follow a “theme” such as survival, hygiene, beauty, health-food and more.   These subscriptions are broken up into price tiers, for example Gold may be the best box, and next Silver, then Copper.  The process is lengthy so contact Palmetto Digital Marketing Group’s Amazon Experts today and we can complete the entire process for you.

The following is an overview of what to expected during the setup of Amazon’s Subscription and Discovery Program.

Steps to Setup Amazon Subscription and Discovery Boxes:

1.       Get Invited – Much like Amazon’s new Transparency Program which aims to cut down on counterfeit sellers, the subscription and discovery program is invite only (though you may get invited if you ask Seller Support nicely).   Once invited, you will be assigned an Amazon representative that will handle the on-boarding process.

2.       Fill out the paperwork – This is where the real work begins.  You must be prepared to optimize your account at this stage for the program and also supply high quality images as well as copy descriptions for your boxes and company.  These things, account optimizations, product copy, and high quality ad-ready images are all things our firm excels in producing.

Here are the steps to completing the template for the subscription program:

a.       Your Amazon rep should send two documents: seller template and style guide which has details about the image sizing and layout of the subscriptions on Amazon.com.

b.       Open the Seller Template and see the first tab titled “Preliminary Steps”. Here are a few basic, but vital account questions.  This is where you must be prepared to offer free shipping to all 50 states and also to Guam and Puerto Rico.  Our Amazon rep has insisted this is necessary to participate in the program and Amazon recommends baking the cost of shipping into the retail.

c.       The next tab is for “Variations”. This is a short and simple list of the names of the tiers or varieties of subscriptions you offer.  We recommend keeping a easy to follow naming convention such as Platinum, Gold, and Silver.

d.       Then comes the “Above the Fold” tab. This is the first thing customers see when they land on the subscription page.  It includes box titles, a short description, images and even an impressive embedded video feature.

e.       After that we fill out the “About the Box” tab.  Included here is the main box description with 4 benefits.  For each of the 4 benefits Amazon allows us to input images much like in enhanced brand content design, another specialty service of our firm.

f.        Then we have the “Past Box Contents” page.  This will show your customers examples of what came in past boxes and the box value vs actual price.  I really love this feature and believe customers will also. It gives them a realistic view of what they can expect from each subscription BEFORE they commit.

g.       The “FAQ’s” tab is optional but recommended.  Here you can provide your very own Answer/Question series to help clarify any doubt or fears for your buyers.

h.       And there is the “About the Seller” tab.  This is when we get to stop talking about the subscription boxes and talk more about you as a seller.  You provide image, copy, and tag line.

i.         Last, we have the “Marketing Requirements” tab.  This is your advertising copy and images for different devices and formats.  This is probably the most in-depth part, but again our team here at PDMG will have no trouble assisting you with.

Other notes about the process (Amazon Subscription and Discovery Boxes):

·         No html or url’s are allows in the subscription template copy.

·         Images videos must be hosted on a service like dropbox.

·         Character limits are written beside each copy box in the template.

 

Once you can meet all of the above requirements and your brand representative at Amazon approves, your subscription program will go Live. Contact Palmetto Digital Marketing Group today for more information.

SETTING UP AMAZON SUBSCRIPTION AND DISCOVERY BOXES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

Amazon Profitability FBA Calculator – Understanding All the Costs Associated When Selling on Amazon with FBA

The Ultimate Amazon Profitability FBA Calculator – Understanding All the Costs Associated When Selling on Amazon with FBA

 Palmetto Digital Marketing Group is a company that specializes in Outsourced Amazon Storefront Management Services.  We help Amazon sellers grow and manage their Amazon Stores.

We work with Amazon sellers of all sizes. Most of our clients opt to use FBA (Fulfillment by Amazon) Services.  Sellers who use FBA “typically” are automatically Prime eligible. Ironically, we have found over time that most of our clients don’t fully understand all the associated costs for FBA. And it’s not their fault - there’s a great deal of misinformation on the internet. Amazon’s FBA Calculator lacks in detail and does not include all the associated costs of using an FBA program.

 

The Amazon FBA Calculator

Amazon’s FBA Calculator lacks, period!  If you input product information into Amazon’s FBA Calculator, you will get very limited visibility into all the associated costs. You will be waiting for your first payment and your next call will be made into Amazon asking “where’s my money?” It won’t make sense and you will end up scratching your head in dismay. There are so many moving parts to selling on Amazon, understanding your profitability is critical and PDMG’s Amazon FBA Calculator will provide valuable and actionable insights. 

Amazon’s FBA Calculator Input 

Amazon's FBA Calculator.JPG

Determining All the Associated Costs with FBA and Selling on Amazon

At Palmetto Digital Marketing Group we use a proprietary FBA and Selling Calculator that we share with our clients. We urge you to contact us today to learn more about selling on Amazon profitably using FBA.

FBA Cost/Fee Factors:

Amazon Retail Price

To start the process, we start with your Amazon retail price.  This is the retail price that sellers sell their products for within the Amazon catalog.

Amazon Commission Percentage

In most cases this is 15% for now (it might increase in the future). There are some products where the commission rate is 20%, for example jewelry products.

Amazon FBA Fees

These fees are variable and are based off your product dimensions. The calculation is based on your product’s L x H x W in combination of Weight.

Learn more about Amazon FBA fee Calculations.

Products are sent to Amazon and they are measured at Amazon. The FBA fee is then assigned to the ASIN.  Insider tip: we find often that Amazon mis-measures in Amazon’s favor and that fees are higher than they should be! So make sure to double check your FBA fees.

Amazon Inbound Freight Charges

Sellers MUST understand that it costs money to get their products into an Amazon DC (Distribution Center).

·         Sellers have the option of using Amazon partners/carriers at extreme discounts to get their products into the Amazon DC.  95% of our client base opts for the discounted rates vs. normal retail rates.

·         Sellers can also choose to use LTL Palletized shipping programs or Small Package UPS/Fed Ex Boxed shipment methods. Both methods have discounted rate options.

 Regardless, most sellers don’t anticipate for inbound shipping costs.

Amazon FBA Placement Fees

This is an additional “variable” fee (based on your product’s weight) that sellers can choose to use to maximize “inbound” shipment cost and efficiencies. For example, sellers can (for a fee) send in a full pallet to Amazon to (1) assigned Amazon DC location. Doing this ensures that Amazon won’t break up an FBA shipment into various locations, therefore disrupting the full pallet. Insider tip: for serious sellers who send in hundreds or thousands of units, we recommend taking advantage of this program.

Got UPC’s? Paying for Amazon FBA Labeling Services

Most sellers with manufacturing capabilities use UPC’s as their product identifier. If that’s the case there will not be a need for Amazon Barcode Labeling. However, as the number of Private Label sellers rise due to the advent of Alibaba, some products are not manufactured with UPC codes placed on the product. If this is the case, Amazon sellers need to use Amazon barcodes. Amazon barcodes are an identifier used for NON-comingled products.  If you use Amazon barcodes, you have 2 options. Option (1) the seller labels themselves. Option (2) they pay Amazon to label their products. The cost is $0.20 per label.  Any larger seller who moves thousands of units per month typically opts in for Amazon Labeling Services.

Amazon FBA Package Prep Services

Ok, so you want to sell on Amazon and use FBA. Are your products breakable?  Do they have the potential to leak? If so, extra FBA prep services will be needed. And guess what - it’s an extra cost. If prep is needed then your product will need to use Amazon barcodes, because the barcode will need to be placed on the outside of the extra packaging material. 


Amazon FBA Prep Services.JPG



Budgeting for Amazon Marketing Services

The days of “set-and-forget-it" on Amazon are over - way over. Marketing/Advertising is essential to selling on Amazon. If you look at the search results you will see sponsored ads everywhere.  We recommend that our clients be prepared to spend anywhere between 5% to 15% of gross sales on advertising (depending on their product margins). Sellers who have high repeat purchase rates can afford spending up to 15%+ on Amazon Marketing Services in order to acquire new customers.  Clients with low margins or higher manufacturing costs typically must dedicate less to advertising to see ample profits.

 

Budgeting for Amazon Returns (Return Allowance)

This is always overlooked. No one thinks about this when they start selling on Amazon. Unless you have a retail background you wouldn’t have too. That said, be prepared for returns. Any experienced seller will say there’s some fuzziness around how Amazon credits returns. Some products are refunded, some are not. Furthermore, some of your returns will be unsellable. Therefore, you should account for this in your profitability calculations. While some sellers experience minimal returns, certain categories experience very high return rates (for example clothing or jewelry). These factors will determine your bottom line.

Budgeting for Amazon Management or Consulting Services

Most large Amazon sellers or companies dedicate resources to Amazon.  PDMG an Amazon Management Company works for commissions on sales. These commissions are variable and based on sales volume. Other sellers may hire individual consultants or freelancers to help them with Amazon. Regardless, sellers need to account for these incremental expenses.  PDMG typically bakes these expenses into our FBA profitability calculator so sellers understand what their net profit margins will be.

Budgeting for Amazon FBA Storage Fees

Now this is very tricky and to be honest, is very hard to calculate. So, we typically add a small fee into our FBA profitability calculator to account for storage fees.  This input is meant to be directional only. Insider tip: if you have a product that moves through inventory with ease, these fees will be minimum in the grand scheme of things. However, if you send products into Amazon and they DO NOT sell, be prepared for some hefty storage fees. We have seen storage fees increase as fulfilment centers are packed with products. It’s simple supply-and-demand economics.  Amazon wants to make their money and this will occur either through sales commissions or storage fees.

 

Palmetto Digital Marketing Group’s FBA and Amazon Selling Calculator

We spoke to all the potential costs above, now let’s look at it visually. Our Amazon FBA profitability calculator has helped close to 100 sellers/companies get a better understanding of FBA and Amazon Selling costs. 

PDMG's FBA Calculator.JPG

 

Still Want to Sell on Amazon?

For newbies who plan to sell on Amazon, I am sure you might be having second thoughts now. For those who are selling veterans, you have learned about Amazon selling costs the hard way. The good news is that with the right product and guidance you can CRUSH IT on Amazon. It all starts with the product. Is the product Prime eligible? Are the FBA fees low compared to the retail price? Finding the right mix is critical.

 

About Palmetto Digital Marketing Group:

PDMG offers its clients end-to-end Amazon store management.  Our account managers run every aspect of your Amazon Store.  From inventory management, marketing, listing creation,  and customer service, to sales reports, inventory analysis, creating FBA shipments, SFP set up and monthly account reporting. We tailor each program to our client’s specific needs.  Our end-to-end account management offers our clients turnkey solutions.

UNDERSTANDING ALL YOUR FBA FEES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

A Complete Guide to Outsourcing for Amazon Sellers

A Complete Guide to Outsourcing for Amazon Sellers 

You’ve been selling on Amazon and your business has gained traction. However, you may be finding it harder and harder to get to the next level because it just doesn’t seem like there are enough hours in the day. You also may be working day in and day out, but need a way to be able to step back and enjoy your life so you don’t get burnt out. Or maybe you’re looking for a way to turn your Amazon business into passive income so you can focus on your next venture. Regardless of the situation you find yourself in, it may be time to start outsourcing. 

Why Outsource? 

You outsource because the results you get from freelancers or Outsourced Amazon Management Firms like PDMG are greater than the cost you pay them. Often the benefits are much greater than you may expect. 

  • Time:  

Are you like most business owners and have a hard time getting done all the things you need to? There’s a famous saying, “work on your business, not in your business.” Often when you’re bogged down in the day-to-day management of your business, you’re missing out on bigger opportunities! How many new products, great partnerships, and growth opportunities have passed you by because you were bogged down in the minutiae of your business? And hey, a better quality of life never hurt anyone. Having good people behind you allows you to take breaks and spend more time on other aspects of life. 

  • Expertise:  

As great as you are at each individual daily task that running your business requires, you may not be an expert at every aspect. Often you can find great help in a freelancer or Amazon agency who can manage specific parts of your business even better than you can. They might be able to see problems or opportunities you don’t see! How helpful would it be to have someone who, for example, has already done split tests on hundreds of listings and can immediately apply the techniques they’ve spent years perfecting to your business? 

Establish Processes and Streamline How Your Business Operates 

Often entrepreneurs have a hard time delegating, because they’ve never established regular processes. An important step in your business is actually documenting what you do. There are plenty of free project management tools available that you can use to document the tasks and processes you have. I recently started using and have had much success with Clickup, which is free and has all the features I want. Even before outsourcing, developing and implementing a strategy of operation that takes advantage of this kind of software will really help you stay organized and get everything done. 

If you’re using a project management tool like this, once you add freelancers, you can just assign them the tasks they are responsible for, and you’ll be able to see when they’ve completed them! 

Typical Processes for an Amazon Business 

I’ve included the typical processes of an Amazon business. These don’t need to all be done by separate people, but you should make sure they are all covered. 

Amazon PPC Advertising 

I consider this one of the easiest parts of an Amazon business to outsource to freelancers or management firms. Often, most of the work is already done with your listings! Amazon PPC is relatively simple and someone can manage your PPC from the data Amazon provides you in the campaign manager. A good PPC manager will be watching the ads regularly and giving you suggestions to help improve your listings based on the advertising data. 

Amazon Customer Service 

Buyer messages can really suck up a lot of your time. Luckily, there’s always an abundance of willing freelancers or amazon agencies available who can help you in this regard. Help freelancers by providing them with proper onboarding including adequate information about the products, a reference guide for potential questions, and your return and refund policies. Buyer messages should be answered within 24 hours, and preferably checked at least twice a day. Make sure you’ve got someone who can be reliable and will take care to respond to all of them. Responsive customer service can help you avoid negative reviews and feedback. 

The key here is to not micromanage. The freelancers you hire shouldn’t have to ask your permission each time they need to give a refund. What typically works best is to establish a standard for what types of situations warrant a refund, and only require approval for refunds or returns that are over a specified dollar amount. Let the freelancers handle it, then, after a while, evaluate how your policy has worked out and adjust as needed. 

If applicable, give them the contact info of the person in charge of editing your listings. Often, customer questions will highlight areas where the listing can be improved to better set customer expectations or preemptively answer potential questions. 

Amazon Order Fulfillment 

If you’re using FBA, Amazon will handle fulfilling your orders. This is typically the best option because if Amazon ever makes a mistake and earns you bad seller feedback, you can get the feedback removed. The Prime badge also increases sales over fulfilled-by-merchant listings. 

However, if you’re fulfilling any of your own orders, you need to make sure this is done well. There are plenty of 3PLs that can help with this and can fulfill not only your Amazon orders, but sales you have from other platforms as well. 

Amazon Inventory Management 

Keeping items in stock is obviously important. Have someone monitor your inventory levels and sales rates to create orders for additional inventory at the appropriate time. They can also monitor and secure refunds from Amazon when Amazon loses inventory or makes other mistakes. 

Amazon Product Listings & Copywriting 

Your listings need to look great. Plenty of Amazon Experts know how to crank out great listings and copy in record time. Make sure you give your copywriter all the information they need to highlight the benefits of your product. You’ll likely want your copywriter to perform the keyword research and write the titles, bullets, and descriptions for your listings, as well as generate the backend search terms. 

Amazon Photography 

Luckily, this process is relatively simple. When you get a new product, send one or two units over to a photographer. The photographer can take the pictures from all the different angles you need and touch up the photos. Make sure the product (and packaging) gets to them in pristine condition so the photos can come out looking great. 

If you’re having them shoot lifestyle photos, make sure to give them information about your brand, potential customers, and the product. This way they can plan a proper photo shoot and get images that will appeal to your target customers. 

Amazon Sourcing 

Many people are skilled at working with suppliers and getting you the product you need. This includes negotiating with suppliers, creating orders, and working out other logistics. This person should be in touch with whoever is managing your inventory so the timing can be planned efficiently. 

Amazon Picking Your Freelancers 

Now that you’ve gotten a general idea for what you need, now you will assemble the group of freelancers that will bring your business to the next level. 

Amazon Finding Freelancers 

Luckily, in 2018, there are plenty of platforms and ways to find great help. You can use a freelancer marketplace such as FreeeUp or Upwork. The advantage of FreeeUp is that you let them know what need you’re looking to fill, and they will go through the process of selecting freelancers for you, and can introduce you to pre-vetted freelancers within one business day! That’ll save you the time of putting out a task description, waiting for proposals, going through all the proposals, and interviewing candidates like you would do on another site like Upwork. 

There are also standalone specialized agencies such as Palmetto Digital Marketing Group who already have a full team assembled. I don’t include platforms such as Fiverr since these are more geared toward one-time service packages, not freelancers who will work with you day-to-day. 

When selecting freelancers, I’d always make sure to use people who are serious about their freelance business and aren’t just trying to get paid to watch Netflix instead of answering your emails and calls. That’s why I recommend going through a vetted marketplace where you can make sure that your contractors have a history of providing great service to clients. It’s also worth the time to read the ebook from FreeeUp on the 10 Common Mistakes Of Outsourcing And How To Avoid Them. It’s packed with great tips for hiring, onboarding and managing freelancers from all over the world. 

Onboarding 

Once you’ve selected the right freelancers, it’s time to get them started. You will want to establish an onboarding process. 

Let your freelancers know your expectations on processes and communication. Using a task and project management tool like Trello or Slack can help you by automatically tracking and making sure that things get done so nothing slips through the cracks. 

If you decide to bring on freelancers that have less experience, you’ll need to give them a little more in-depth onboarding. Let them know the essential information and the approach you like to take in handling issues. Make sure they have access to the files and permissions on your Amazon account they will need. 

How much time do you want them to spend on your business? What’s the best way and method of contacting you? What are “emergency” situations that would warrant contacting you regardless of the time? What types of discounts, sales, or changes are they authorized to make without checking with you first? 

Usually you’ll want to be readily available as they get started, and then set a time for a regular call. Get their feedback after the first week or two about how you are supporting them and whether they are ready to have you less involved, or if there are other tools, support, or information they need. Is a weekly call enough? Is it too much? Evaluate and adjust as needed. 

While you don’t need to be available around the clock, make an effort to be responsive, especially in the beginning. Sometimes a freelancer will need to make a change or do something that requires billing information, tax information, or something else they don’t have. Before you go traveling on your dream vacation with your newfound free time, make sure they have a way to contact you and that you can respond in a timely manner. 

Final Thoughts 

While it may sound daunting at first, the key — as with anything — is to get started. You may not be ready to outsource your whole business, but maybe you can start by outsourcing some of the simpler, more repetitive tasks that eat up your day. As you free up your time, you’ll have more and more space to grow and will get to the point where you can and want to outsource more and more. 

It’s always a learning process to outsource work for the first time. Remember that freelancers are people too; give them the resources and information they need, and be understanding if it takes a little bit of time until all the details get nailed down. 

Connor Gillivan is the CMO and co-owner of FreeeUp.com, a rapidly growing freelance marketplace making hiring online simpler. He has sold over $30 million online, has hired hundreds of freelancers to build his companies, is a published author, and is the owner of ConnorGillivan.com. He currently lives in Denver, CO. 

 

http://www.facebook.com/freeeupcom 

http://www.youtube.com/channel/UCqoq7EGvwLQXgiYuIG8_iMg 

http://www.linkedin.com/in/connorgillivan 

http://twitter.com/connorgillivan   @ConnorGillivan 

http://www.connorgillivan.com.wordpress.com/ 

 

 

How to Use Amazon Coupons and Promotions to Stand Out and Drive Amazon Sales

How to Effectively Use Amazon Coupons and Promotions to Make Your Brand Stand Out

 Customers are always on the hunt for the best deals – especially on the Amazon platform, which quickly lets customers compare prices from dozens of sellers. Stand out from the competition through smart and effective use of special promotions, promo codes, and coupons. Your company will reap amazing benefits by running Amazon coupons and promotions. Make a real, measurable impact on your Amazon sales with this proven technique.

Types of Amazon Promotions and Amazon Coupons

Amazon Coupons

With an online coupon, customers simply “clip” the discount on the Amazon product detail page.

Amazon Promotions/Codes

These can be automatic or "may require entering extra information at checkout to get the deal.

Generating Amazon Coupons or Promotions

Using both Amazon Coupons or Promotions are excellent ways to attract a customers attention and cinch more sales. Generating a coupon/promo code on Amazon is relatively simple. All you have to do is log into Amazon seller central, find the advertising section, go to promotions, select the “percentage off” under the promotions tab and fill in all the relevant information asked of sellers.

Amazon Social Media Promotions

Another type of promotion available is a social media landing page. This allows sellers to create a cohesive digital marketing strategy by combining your Amazon and social media efforts. Create social media landing pages where you can offer special prices and/or advertise your Amazon product promo codes and coupons. Users will click on your Facebook, Twitter, or other social media landing page to find your Amazon listing. Social landing pages are easily shareable, ensuring your message is spread organically.

Leverage Special Options to Make Your Brand More Unique
 

Amazon Coupons Badge

Amazon offers a variety of tools to help brands set themselves apart from competitors. Leveraging these tools is one of the easiest ways to get your message to your target audience. First, use a Coupon Badge on your product listing that shows the percentage or dollar amount the coupon takes off. You can place a Coupon Badge on your Amazon ad to tell users you’re running a sale. This will attract more customers looking for the best deal.

Second, don’t change the actual price of the product. Provide a temporary discount, but keep the price the same after the timeframe of the sale ends. Knowing there’s a time limit to the special price can pressure buyers into acting fast. It can also help you compete more aggressively at select times – maximize profits when you can, but outshine your competitors by demanding a better price when the occasion calls for it.
 

Affiliate Sales.jpg

Third, load coupons off-site for a greater competitive advantage. Amazon has a number of affiliate sites where you can fill in your product information and add a discount code to help boost your sales. When Amazon sees one of your items has more traffic, it will give it a higher ranking within the search results. Off-site coupons will improve your brand’s visibility across multiple platforms. This strategy is wise if you have your own brand you sell on Amazon, but want to compete with bigger companies in your niche by increasing exposure.

Advantages and Pitfalls of Coupons vs. Discounts

The major advantages of utilizing promotions and coupons on Amazon include increasing the visibility of your brand, driving more traffic to your product pages, and securing more sales. A few possible disadvantages include the cost (coupons cost sellers $0.60 on Amazon, while promotions are free) and the money you lose by discounting your items.

Avoid dipping into your profitability with coupons and promotions by calculating whether the discount will make a difference in your profit margins by eliciting new customers. Offer discounts and coupon codes strategically. If you constantly offer “special” prices, they won’t be special and will lose customer interest. Doing sales too often can also encourage customers wait to make purchases until you offer the deal again – even if they purchase from you regularly.

Coupons and promotions are an excellent way to make your brand and products stand out amid the competition on Amazon. Even in a hot digital marketplace, your brand will shine through strategic use of discounts. However, using coupons/promos requires some thought and planning. Coupons stand out, but they are costly. Promotions, on the other hand, are free – but often get buried below the fold. Maximize your profit margins by running offers that make the most sense for your brand, goals, and budget.

 

Sources:

https://www.investopedia.com/articles/personal-finance/051815/pros-cons-using-coupons-your-business.asp#ixzz5NyiBypUh

https://paysimple.com/blog/7-types-of-sales-promotion-that-work-for-small-businesses/

https://fitsmallbusiness.com/coupon-advertising/

https://affiliate-program.amazon.com/welcome/faq

https://instapage.com/blog/social-media-landing-pages
 

USING AMAZON COUPONS AND PROMOTIONS, MANAGEMENT AND SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

 

 

 

 

Amazon Product Launch | Campaign Set Up & Management | Product Ranking

Amazon Product Launch.png

Amazon Product Launch and Campaign Management  

 Releasing a new product on Amazon is an exciting and stressful venture. A company wants their new product to be successful in the competitive Amazon marketplace, but they also want it to maintain popularity and raise the rating of the brand. Amazon also has its own algorithm when it comes to what products show up when a customer searches Amazon. This algorithm takes in multiple variables to provide the customer with the most relevant and effective product to fit their need. A company must think about how their product factors in to this algorithm and how to make sure their product rises to the top. A product launch campaign is just the tool businesses need to get a leg up from the get-go.  

What is an Amazon Product Launch?  

 An Amazon product launch is an event and campaign used to introduce a new product to the Amazon marketplace. The goal in an Amazon product launch is to get high early sales, build an incline of sales, and then maintain the popularity and success of the product. By accumulating high ratings and good reviews as early as possible, a product as a better chance o the Amazon algorithm noticing it and thus working its way up the ladder to the top of the search results. A product launch also gives a company the opportunity to make an event of the unveiling of a new product on Amazon, providing many marketing opportunities and materials.  

What are the Parts of an Amazon Product Launch?  

Product Launch Management for Amazon.jpeg

The most important part of the product launch is, of course, the product. Everything done in an Amazon product launch showcases the product and shows Amazon this is something people will want to buy.   

  • Offering deep discounts to encourage sampling is a good way to get the product into people’s hands as soon as possible. The more people interact with the product, the more they will realize the benefits it. This also improves brand image, as people are more likely to come away with a positive experience if a brand offers them freebies or discounted goods as promotional material.  
     

  • Product launches are an opportunity to get feedback and reviews from the early samples. Sampling builds the number of responses a company gets on their product. These early reviews and feedback notes are things a company can use to foresee future pitfalls or challenges with their product. They can address these issues quickly and improve their product at a faster turnaround, instead of waiting until the product as been release for six months to find out what people don’t like about the product and why they aren’t buying or recommending it.  
     

  • The more positive ratings and feedback product gets From the product launch will raise the product’s Amazon Best Seller Ranking. Amazon’s algorithm relies to a large extent on how customers respond to products. If a product is getting good feedback and reviews quickly while maintaining a steady increase in sales, Amazon will pay attention. Being on the Amazon Best Seller Ranking list is one of the best signs of success a product can get from such a competitive marketplace. Consumers will often go to the Best Seller lists when looking for something specific. They are also more likely to buy an item if it is an Amazon Best Seller as opposed to a similar product that is not.    

Benefits of Launching a Product Versus Set and Forget  

An Amazon Product Launch will jumpstart profits and give a product the edge over its competitors. Another common approach is for a company to simply release their product on Amazon, set the price, and hope their marketing brings in enough traffic to get good reviews. Without being proactive, a product will not make it against the dozens of other products just like it on Amazon. A company needs to be able to react to the market to propel their product to the top.  

  

What Can Palmetto Digital Marketing Group Do for Your Amazon Product?  

Contact PDMG to manage your Amazon Product Launch from start to finish, and ensure your product is successful.  

  Sources:  
http://www.cpcstrategy.com/blog/2017/03/launch-new-products-on-amazon/ 

https://www.ilovetoreview.com/amazons-automatic-pricing-tool/ 

http://www.palmettodigitalmarketinggroup.com/ 

AMAZON PRODUCT LAUNCH SET UP, MANAGEMENT AND SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

 

  

Amazon Brand Gating Set Up | Services | Experts | Consulting | Consultants

How to Protect Your Brand Through Amazon Brand Gating 

Thousands of retailers sell and distribute their products through Amazon’s platform, making it the biggest online retailer in the world. Among the big and small legitimate businesses selling on Amazon, however, there are scammers, too. Amazon brand gating and brand gating services offered by Palmetto Group and other companies are now a necessary part of the online retail world.  

What Is Amazon Brand Gating? 

Amazon-Brand-Gating-Services.png

Amazon brand gating is the method of protecting unauthorized brand activity on Amazon. Because third-party sellers and original brands alike use Amazon, there is a demand to prohibit and restrict the selling of branded products. By setting up a perimeter around the branded products and preventing third party sellers from getting to listings, brand gating protects retailers. A third-party seller may be a college student looking to sell their old university textbooks, in which case brand gating may seem like an issue. However, many third-party sellers are selling branded products without authorization, profiting or disrupting the hard work of small businesses.  

Why Should You Consider Amazon Brand Gating? 

There are many dangers, and sellers need to protect themselves:  

counterfeit-products-birkenstock-amazon-1.jpg
  • Counterfeits. Counterfeit products are sold through a third-party retailer. Scammers use these items to profit from the brand name and sell consumers low quality, cheap substitutes for the same price. Consumers are at a loss of money for a product they did not want. Brands lose out on that sale and receive negative association (a review) with their product in the consumer’s mind. By using brand gating on Amazon, a brand can be sure third party retailers cannot sell fake products – only the real deal. It also prevents negative product reviews.   

Pricing Control on Amazon Through Brand gating.png
  • Pricing Control. Counterfeit products and unauthorized sale of branded products destabilize the pricing of a product. Scammers sell counterfeits at a cheaper price than the genuine product, directly stealing business from a brand. This forces the brand to lower their prices to compete or miss out on a portion of the market. This also creates lower margins for each product sold. Amazon brand gating can help prevent this. It also prevents a flood of the market, causing prices to plummet with used or counterift versions of the product at a discounted price.  

  • Specify Who Can Sell. Brand gating allows a brand to pick and choose who they want to sell their product. By vetting and controlling third party retailers on Amazon, brands can guarantee that only other brands and retailers they want connected with them can sell their product. This strengthens brand image. Brand ratings stay high due to partnership control.  

 

Amazon Brand Gating Setup and Enforcement Via Palmetto Digital Marketing Group 

Palmetto Digital Marketing Group are experts at negotiating the entire Amazon retail experience. Along with the many other services provided to brands, Palmetto Group also offers Amazon brand gating services. PDMG helps brands register with Amazon, submitting the brand’s trademarked information to Amazon to access the wide array of tools available to registered brands on the Amazon platform. PDMG will enforce trademark infringement and work to have counterfeit and unauthorized activity removed from Amazon, at the brand’s discretion.  

Palmetto Group can keep brands and their products safe by monitoring for counterfeit products and scammer retailers. Brands will have control over who sells their products on Amazon. They can take full advantage of the opportunities that Amazon offers, without worrying about unauthorized selling and advertising of their products. Brand gating on Amazon is about protecting retailers and consumers. Retailers don’t want their hard work and profit scammed by someone else. Consumers can buy with the reassurance that the product they are ordering is legitimate and high quality. Palmetto Digital Marketing Group is ready to help brands get the most out of selling on the Amazon marketplace.  

Sources: 

http://amazonbrandconsulting.com/protect/ 

http://www.cpcstrategy.com/blog/2016/09/how-to-get-brand-gated/ 

https://www.channeladvisor.com/blog/brands/understanding-brand-gating-on-amazon-a-retailers-perspective/ 

http://www.palmettodigitalmarketinggroup.com/amazon-seller-management/ 

AMAZON BRAND GATING SET UP, MANAGEMENT AND SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

Facebook Advertising Services for Amazon Sellers

Facebook Advertising & Management for Amazon Sellers

facebook advertising services for amazon

Facebook can be one of the most effective forms of advertising for Amazon sellers. Placing ads on Facebook will promote your product and make it stand out from the saturated search results found on Amazon. Most Amazon sellers don’t use outside sources for marketing, so adding your products to Facebook will give you a leg up on the competition. Facebook ads allow business owners to target specific audiences based on gender, age, location, and social media behaviors. This allows businesses to reach a target buying audience from an outside source. Facebook allows business owners to specify budgets and campaign lengths, creating a promotion specifically fitting your needs.

Social Media Promotion Code for Amazon Sellers

Amazon now has an option for the creation of social media promotion codes. The process will provide your business with a custom URL, directing traffic to your site. The best part is that the customer will not need a custom promo code. The link provided on the social media network will take the user directly to the discounted price. The easier the process for customers, the higher the conversion rates.

Amazon Sellers and Facebook Advertising

As an Amazon seller, you have the option to create custom promotion codes through the platform. You can choose several types of coupons to add to your products, including free shipping, percentage-off coupons, and dollar amount discounts. Amazon also provides the option to apply the discount to one product or the entire order. Once you create the promotion, your organization can share the URL through paid Facebook ads, social media accounts, and business websites.

Amazon Promotions from Facebook Creative Banner Services

Amazon banner services are another fabulous method for promoting your products. You can place these banners on blogs, business pages, and other sites to generate traffic. Banners can attractively feature your product and draw attention to your page. Businesses pay a good deal of money for banners, because they can be so effective in marketing campaigns. Creating a banner with Amazon is simple, but it may be an advertising product best left to the professionals.

facebook advertising banner for amazon.jpg

Banners should always be attractive and not annoying to users. Additionally, banners should have a defined strategy to ensure your marketing campaign has cohesion. Not all ads are equal, so you will want to be sure your ad stands out from the competition. To create an ad, you will need to choose size, design, text highlights, images, and sometimes coding. There are many aspects to consider, which is why we recommend leaving the design to marketing professionals.

Amazon Profiling Target Services

Like Facebook ads, Amazon also allows sellers to target services and products to specific audiences. Creating a target audience requires analysis on your part to determine what problems your product is solving. For example, if you are selling vacuum cleaners on Amazon, you are solving the problem of dirty floors. Next, determine who your target audience has been in the past and who has purchased your product. If you are marketing a new product, you may want to analyze your competitors to understand your target demographics.

Creating a target audience for Amazon can also help to determine what other platforms to concentrate on in your marketing. For example, if your Amazon target audience is senior citizens, you will not need to spend valuable advertising money on social media platforms aimed at younger users. Senior citizens are more likely to frequent Facebook rather than Instagram. With analytics like this, you will have a thorough picture of your marketing strategy.

Palmetto Digital Marketing Group

Palmetto Digital Marketing Group is dedicated to helping our clients optimize online presence and increase revenue. Our services include Amazon seller management, web design, search engine optimization consulting, and online reputation management services. For all your online ecommerce needs, contact us for help optimizing your business.

Sources:

https://www.salesbacker.com/blog/164/How_to_Use_Amazon_Social_Media_Promo_Codes

https://sellercentral.amazon.com/forums/t/new-promo-type-social-media-promo-code/332838

https://landingcube.com/traffic/amazon-facebook-ads/

http://www.palmettodigitalmarketinggroup.com/amazon-seller-management/

FACEBOOK ADVERTISING FOR AMAZON SELLERS SET UP, MANAGEMENT AND SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

FACEBOOK ADVERTISING SERVICES FOR AMAZON SELLERS SET UP, MANAGEMENT AND SERVICES: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

What You Need to Know About Amazon

Amazon The King of the Mountain

Today, Amazon holds 43.5% of USA’s eCommerce market. They have over 300 million active users and sell over 3 billion products each month. Furthermore, over 1 million products are added each day to their stores, and they are expected to sell over 12 billion products by 2020. The Amazon info-graphic source can be found here.

Ten Facts About Amazon

 

It all started in the 1990s when the internet started being used for trading and advertising and changed shopping as we knew it. It meant that companies acquired the ability to sell products in places from every part of the world, and soon many online shopping platforms were created. One of the “heavyweights” in electronic commerce is definitely Amazon. 

 

What started as an online bookstore is now home to anything from software to electronics, apparel, furniture, etc. The best thing, however, is that plenty of items can be bought with an "Amazon discount". The ecommerce giant founded in 1994 has a revenue of more than $177 billion, and today is the largest internet retailer in the world as measured by revenue and market capitalization.

Today we take a look at 10 interesting facts and figures about Amazon.

  • There are 304 million Amazon users, with 30 million people using the Amazon mobile app per month.
  • Amazon has 11 global marketplaces, and it is the most popular marketplace with a score of 6.12/10.
  • The average number of products being added per day is 1.3 million, and 3 billion products are sold every month.
  • An Amazon customer spends an average of $700 per year.
  • 34.7 items are being shipped per second, with the shipping cost per year being $7.18 billion.
  • Kindle owners spend an average of $1.450 per year at Amazon.
  • Amazon has 43.5% of the share of the USA retail ecommerce.
  • Amazon’s founder Jeff Bezos’s net worth is $100 billion.
  • The current Amazon logo depicts a smile that goes from A to Z.
  • Amazon spends $3 billion on video content annually.

 

What to find out more about Amazon? Scroll down and take a look at the infographic below.

december-28-2018-amazon-infographic-1.png

Amazon Search Terms Optimization | Services | Rules | Experts

Why Amazon Keyword Search Optimization Matters

search terms.jpg

Amazon is well-known as a product merchandising platform, but have you also considered that Amazon is one of the largest search engines in the world? With thousands of similar products for sale, it is important to optimize the keywords for the products you offer. Apply the following tips to your Amazon business in order to improve your e-commerce success.  

 

Amazon Search Terms, Character Limits, and Search Term Rules  

Unlike for many other search engines, an Amazon product must include all of the keywords to appear in a customer’s search results. However, the search regards each word as one, unified set of keywords. Here are some easy rules to follow for keywords: 

  • Sellers do not need to put specific words next to each other or repeat words used in phrases. For example, if you used “bath soap” and “bath product” as keywords, you would not need to repeat the word “bath.”  

  • Amazon has set a 100-character limit for keywords. Because the maximum is so small, it is important to be careful and intentional with the words you choose to attach to your product.  

  • Use hyphenations. Hyphenated words will cover all possible combinations of those 2 words, so can get multiple keywords out of only 2 words.       

  • Do not worry about capitalization or distinguishing between singular and plural forms. The search will include all forms of the words you use.  

  • Do not use filler words, conjunctions, or other unnecessary additions. Amazon searches automatically omit unnecessary words from searches, so they will never help your product appear in more searches.  

  • Use spaces when separating keywords, not commas. Other than hyphens, punctuations serve no purpose except to take up valuable characters.  

Where and How to Use Amazon Search Terms  

 

Amazon Product Title and Using Amazon Search Terms

The title of an Amazon product is treated the same way as the keywords. Other search engines tend to prioritize the title over any keywords, but Amazon uses both equally. As in the rules with keywords, words should not be repeated in titles. Amazon recommends you include the following descriptions in your title:  

  • Brand 

  • Product line 

  • Material or key features 

  • Product type

  • Color

  • Size

  • Quantity 

Amazon Bullet Points - Using Amazon Search Terms

Your priority with the bullet points is to highlight the most important features of the product. Bullet points are also an ideal place to reiterate anything in the title or description. Each bullet point should begin with a capital letter and should be a phrase, not a sentence. Also, do not include pricing or promotional information in your bullet points.     

Using Amazon Search Terms within Product Copy 

When it comes to writing copy for your product, it is important to keep it short and concise. Potential buyers are not going to be interested in reading extremely long-winded descriptions. Include important and appealing information. But remember the shorter it is, the easier it is for customers to read and process.  

Amazon Backend Search Term Optimization

Backend search fields are the ideal place to include keywords you could not fit in the title or description. You are still limited in the characters you can use, however, so it is important to choose your words carefully. Avoid any repetitions and punctuation, as they take up valuable characters. Try to use unique words that apply directly to your product.  

Keyword Usage and Amazon A9 Search Engine  

Amazon’s A9 search engine uses an algorithm to decide which products are listed first in a person’s search. The algorithm focuses on performance and relevance. If your product has performed well and has a high number of sales, it is more likely to be ranked higher. The second factor, relevance, is regarding your keywords. The more keywords your product has that match the search, the higher it will be in the search results.         

A Quick Note About Palmetto Digital Marketing Group  

Palmetto Digital Marketing Group is an Amazon e-commerce management company. We can run your Amazon business and help you boost your sales. Contact Palmetto Digital Marketing Group for more information or guidance for your Amazon business.  

AMAZON SEARCH TERM OPTIMIZATION SERVICES SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

AMAZON SEARCH TERM OPTIMIZATION SERVICES: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Amazon (AMS) Marketing Services Management | Services | Experts | Consulting | Help

Introducing Amazon Marketing Services (AMS)

amazon-marketing-1 logo.png

If you sell products on Amazon, you face fierce competition. You may offer the best when it comes to quality and value, but there’s such a crowd of related items, it can be hard to make yours stand out. Amazon Marketing Services (AMS) helps entrepreneurs leverage Amazon’s powerful capabilities and extensive reach to attract more customers and sell more product. The service is cost-effective, and reporting capabilities make it easy to measure results.

What Is Amazon Marketing Services (AMS)?

Amazon Marketing Services provides tools that help e-commerce owners in the Amazon marketplace attract more traffic and generate more profit. AMS became available in 2012 and has recently gone through a series of changes that make it more powerful than ever. AMS makes it easier for sellers in the United States, the UK, and Canada to get their products found and to make them attractive purchases for buyers. AMS falls into three main types of advertising – sponsored ads, headline ads, and display ads.

Amazon Sponsored Ads

Amazon Sponsored Products are targeted ads that show up when the buyer is weighing their options. Both vendors and third-party (3P) sellers can set up ads and receive Amazon approval for them within an hour.

On desktop machines, Sponsored Product Ads appear on pages that supply product details above, beside, and underneath search results. When users shop on mobile devices, sponsored ads show up beneath search results or throughout product detail pages.

When sellers choose Sponsored Product Ads, they can set a daily budget that’s as low as one dollar per day and choose their target keyword. Cost per click starts at $0.2. Amazon recommends using keyword proposals to drive future campaigns for even greater success.

To use Sponsored Products, you must currently be an Amazon professional seller capable of shipping to all addresses within the United States. Products are required to be new, with listings qualifying for the Buy Box.

Amazon Headline Ads

Headline Search Ads are targeted at customers who are just beginning their journey and are open to product suggestions. They appear at the top of the Amazon search engine results page and closely resemble banner ads. Only Amazon Vendors are eligible to use them.

When shoppers click on Headline Search Ads, they are taken to either an Amazon Store for a multi-page shopping experience, a top-selling products landing page, or to a customized URL that contains three associated products.

Headline Ads are keyword-driven like Sponsored Ads. You can select your own keyword or receive suggestions from Amazon. Choose between a daily budget with a one dollar minimum or start a campaign for $100. You pay as little as $.10 per click.

Amazon Display Ads

Amazon display ads.jpg

With Product Display Ads, sellers choose between product targeting or interest-based targeting. Typically showing ads to users who have indicated an interest in related products yields greater exposure but lower conversions, while product targeting allows advertisers to refine focus for higher conversions. Interest-based targeting usually costs less, with both types starting at $.02 per click, and either a daily minimum of one dollar a day or a campaign budget of $100.

Drive Amazon Sales with Amazon Marketing Service

With all types of Amazon Marketing Services, you pay only for performance. You’re never charged for impressions, only when a customer actually clicks on your ad. You have a high level of control over your budget, so you keep marketing within set limits. Amazon tools help you target with precision and the dashboard provides insights that help you optimize for success.

Palmetto Digital Marketing Group offers comprehensive management of your Amazon account. We’ll handle every aspect of your store including marketing, inventory management, product description writing, and customer service. Get in touch to find out more today.

Sources:

https://ams.amazon.com/

http://www.cpcstrategy.com/blog/2015/04/amazon-marketing-services/

https://images-na.ssl-images-amazon.com/images/G/01/AmazonBrandStoresPlatform/GettingStartedGuide._V296851189_.pdf

AMAZON MARKETING SERVICES (AMS): CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH

AMAZON MARKETING SERVICES (AMS) MANAGEMENT: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Embed Block
Add an embed URL or code. Learn more
Embed Block
Add an embed URL or code. Learn more
Embed Block
Add an embed URL or code. Learn more
Embed Block
Add an embed URL or code. Learn more

Amazon Brand Store Design and Optimization Services

Optimize Your Amazon Brand Store for Maximum Profitability

Amazon.com is dominating the ecommerce industry. It is the leading online retailer in the country, with almost $136 billion in 2016 sales and more than 240 million active customers. Imagine placing your product in front of millions of your target consumers using an online shop in the country’s biggest ecommerce store. Now you can, thanks to Amazon Stores. Creating an Amazon Brand Store is just step No.1. For real profitability, you store needs professional design help and optimization. That’s where we come in.

Optimize Your Amazon Brand Store for Maximum Conversions

Amazon Store Front

Amazon Store Front

Amazon Brand Stores lets Amazon sellers customize their shops – unlike its predecessor Amazon Brand Pages. You have the freedom to create your store from top to bottom. If you really want to shine, you need to take full advantage of design flexibility. You need optimization. Here are some of the ways the team at Palmetto Digital Marketing Group achieves this:

 

  1. Creative, customized design. The ecommerce user experience (UX) is everything. Making your Brand Store personal is one of the best things you can do for optimal UX. Our team can design your store to take advantage of all the things consumers look for in UX today. For example, 65 percent of consumers are more likely to shop in an online store that knows their purchase history. A personalized brand experience makes all the difference in the success of any ecommerce site.
     
  2. Poignant rich media content. One of the best benefits of Amazon Brand Stores is the support for rich media content, including high-quality professional photographs of your products. Adding high-definition images, search-optimized text, and other rich media content can greatly elevate your page, helping you stand out from the competition and decrease your bounce rates. We can add exactly the right rich media content for your site and purposes, helping your store reach the next level.
     
  3. Amazon category unlocking. To get your products listed in specific Amazon categories (and therefore seen by a specific niche), Amazon must approve your application, this is call Amazon Brand Registry. There are minimum requirements you must achieve to get this approval. Our team can manage this process from beginning to end, helping your store get in front of an even more tailored audience. This is just one of the many ways we optimize Brand Stores for maximum visibility and conversions.

 

There are dozens of ways you can optimize the design and usability of your Amazon Brand Store. Listing optimization, keyword insertion, A+ and enhanced content, highly customized pages, smart layout, mobile-first design, and data-backed marketing are the tools that will set your shop apart from the crowd. You can unlock the fullest potential of Amazon Brand Stores with help from our talented Amazon specialists.

Good, Better, Best: Bringing Your Amazon Brand Store to the Top

RATS Tourniquets Store Front

RATS Tourniquets Store Front

 Amazon Brand Stores offer great benefits to retailers straight out of the gate. They provide vendors with an enormous consumer base, give customers a unique shopping experience, and feature up to three levels of pages exclusively to showcase your products. The Amazon Store builder tool is easy and intuitive to use, making it simple to create a store. With our help, you can take your store success above and beyond that of your competitors.

Amazon is a behemoth in ecommerce. Brand Stores is one of the world’s best opportunities for online third-party vendors. Take full advantage of this opportunity by making sure your store is fully optimized and ready to seal conversions. You can secure outstanding returns on your investment with help from a team of Amazon store experts at your beck and call. Let us help you create the very best Amazon Brand Store possible. Contact us online to request more information about Amazon Brand Store design and optimization.

Amazon Sources:

https://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000415451

http://www.cpcstrategy.com/blog/2017/06/amazon-stores/

http://www.bobsledmarketing.com/blog/using-amazon-storefronts

https://www.statista.com/topics/846/amazon/   

http://www.palmettodigitalmarketinggroup.com/blog/

https://www.smartinsights.com/ecommerce/web-personalisation/3-reasons-need-e-commerce-personalization-strategy-2017/

https://www.accenture.com/t20171031T052156Z__w__/us-en/_acnmedia/PDF-34/Accenture-Pulse-Check-Dive-Key-Findings-Personalized-Experiences.pdf#zoom=50

AMAZON BRAND STORE CREATION AND DESIGN: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH,

AMAZON STORE CREATION AND DESIGN : ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Sell More on Amazon with Professional Product Photography 

How Professional Amazon Product Photography Can Boost Your Amazon Sales 

Amazon offers business owners a wealth of opportunities. Sellers can manage their inventories, reach new customers, and improve their businesses’ online presences with the Amazon digital suite for sellers. Savvy sellers can see a dramatic increase in sales by switching to Amazon, but it’s crucial to acknowledge the vast amount of competition. Professional product photography can be a tremendous asset to sellers on the Amazon Marketplace and help them stand out among competitors.  

Professional Photography Will Set You Apart 

PDMG Product Photography for Amazon.jpg

Amazon has tremendous reach and completes millions of transactions daily. If you want your products to stand out from your competitors, stunning product photography is a great first step. Palmetto Digital Marketing Group provides clients with robust professional product photography services. People are visual creatures, and most of the information we process and retain is visual, so making a great first impression with your product photography is essential to successfully selling on Amazon. 

While some business owners may be tempted to perform their own product photography, it’s important to weigh this decision carefully. Amazon has strict requirements for product images. Such requirements include but not are limited to: 

Amazon :Product Photography Requirements

 

  • Pure white background (RGB 255, 255, 255)  

  • No additional text or graphics 

  • Products are required to fill at least 85% of the frame space for images 

  • Images must be professionally lit 

  • Color restrictions  

  • Edge feathering requirements 

 

The average person may struggle to create photos that fall in line with these rules. Doing it yourself might save time and money, but the quality of the photos will likely pale in comparison to what a professional product photography service can offer. Investing in a high-quality camera, photo box, lighting materials, and other photography equipment is only worth it for business owners who are committed to investing in their own personal photography skills. 

 

amazon images and photography cost.JPG

All product is prepped for photography including steaming and cleaning. We request clothing items to be sent in a size small and in new condition. Used items and prototypes are not approved and will not be photographed. Most projects will be turned around within 4 days. Items requiring models and graphic design will require longer completion times. Items can be returned with return shipping labels provided. We hold items for return for 30 days after image delivery. Due to safety and liability, food, medication and makeup items are not returnable and will be destroyed after image delivery. All prices based on studio photography at Mockingbird Studios, location fees and travel costs are not included.

 

Why Good Photos Matter on Amazon

 

Visual communications studies show us that people remember about 80% of what they see, but only about 20% of what they read. Images have a huge impact on the buying process for most consumers. The more impressive the photography, the more value the listing conveys to potential buyers. A customer browsing Amazon comparing two different listings of the same product is more likely to make a purchase from the better-looking listing.  

 

Amazon understands this, and therefore sets very high standards for product listings and related images featured on-site. For example, only certain image file types are accepted, and images that fail to meet certain pixel dimensions or focus requirements will be rejected.  At-home Photoshop editing and other DIY practices may do the trick for your LinkedIn profile or something posted on OfferUp, but may affect your image quality and cause delays in posting your product on Amazon. Making sure your product image is aesthetically pleasing and technically sound is an area of nuance that sets best sellers apart on Amazon. 

 

Sharper, clearer images will help set a business apart from competitors that may not have invested in professional photography, and the difference will be very apparent. A professional product photography service will take the product size, normal use, and variations into account. The more images a customer has for reference, the more confident the customer will be in the purchase.  

Identifying Good Product Photography

Good photography relies heavily on lighting, contrast, scale, and perspective. For example, if you are selling jewelry, your customers will want to not only see how the items look up close, but also how they appear when worn. You want customers to see a product and imagine it being a part of their lives. Professional product photography aims to provide shoppers with the images necessary to properly represent products and encourage sales. A good Amazon listing should include: 

  • Photos of the product and the product packaging. 

  • Photos of the product with other objects in the frame for scale. 

  • Photos of the product’s different color options or other variations, such as different sizes. It’s a good idea to include a photo with all the different sizing options of a product, so shoppers can easily compare them to find the right size.  

With all these photos, lighting and setting are crucial components. Close-up photographs of a product will show detail, craftsmanship, and product features. “Lifestyle” photos will show the product in use, such as photos of models wearing clothes or jewelry, an appliance set up or installed as part of a room, or a pet playing with a new toy listed for sale. Some products require photographs from multiple angles or in different lighting situations, so customers can fully understand how the product looks, feels, and functions.  

Palmetto Digital Marketing Group provides clients with a robust range of Amazon product photography services. No matter what type of product you plan to sell on Amazon, our photographers know how to capture the shots that will outshine competitors and inspire sales. Learn more contact us today to find out how we can help boost your Amazon Marketplace sales.  

 

Sources:  

https://www.americommerce.com/how-important-is-product-photography-in-ecommerce  

https://www.pelicancommerce.com/importance-of-product-photography-when-selling-online/  

https://www.ignitingbusiness.com/blog/marketing/the-importance-of-good-product-photography  

Amazon image rules: https://www.amazon.com/gp/help/customer/display.html?nodeId=200109520  

 

PROFESSIONAL PRODUCT PHOTOGRAPHY CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH,

AMAZON PRODUCT PHOTOGRAPHY SERVICES : ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Seller Fulfilled Prime (SFP) Services, Set Up and Conversion

Seller Fulfilled Prime (SFP)

Amazon SFP allows sellers to display the Prime badge on listings they fulfill from their own facilities. Elibility 

Benefits of Seller Fulfilled Prime (SFP) vs (FBA)

• eliminate FBA shipping and handling fees

• stop split FBA shipments due to Distributed Inventory Placement

• gain access to Amazon Prime’s tens of millions of members to boost sales

• avoid long-term FBA inventory storage fees

• get more control over returns and refund collection

• earn higher profits on bulky and heavy items

• sell certain products that are ineligible for FBA

Seller Fulfilled Prime Shipping Requirements

Sellers must offer Prime members the Prime shipping benefits described below for all Prime items.

Prime shipping

ASF2.PNG

 

Performance requirements

During the trial period, you must meet the following performance requirements on a minimum of 50 Prime trial orders:

  • An On-Time Shipment Rate of at least 99% for Prime trial orders. Regardless of the shipping speed selected by the customer, Prime trial orders must be shipped on the same day the order is received, as long as the customer places the order before the seller’s cutoff time.
  • Use of Buy Shipping Services for at least 95% of Prime trial orders.
  • A Cancellation Rate of no more than 1% of Prime trial orders.

 

More About Buy Shipping Services

With Amazon's Buy Shipping Services, you can conveniently purchase shipping labels individually or in bulk, ship and confirm your orders, and track your shipments.

You can purchase shipping labels from UPS and FedEx at discounted rates. All domestic USPS shipping can be purchased at USPS Commercial Plus® prices.

Go to Buy Shipping Services either through Seller Central or via the Merchant Fulfillment API. For instructions, see Buy shipping through Seller Central, Buy shipping in bulk, and Merchant Fulfillment API.

Buy Shipping Services enables you to:

  • Purchase shipping labels directly through Seller Central.
  • Confirm shipment and track shipment status. Orders shipped through Buy Shipping Services do not require a separate shipping confirmation. You can track delivery status on the Orders detail page.
  • Pay for shipping and related services through your seller account.
  • Purchase shipping at rates negotiated for Amazon sellers, or link your carrier account to access your own rates. See Manage your carrier accounts for more details.
  • Prevent A-to-z Guarantee claims. If an order was shipped with tracking via Buy Shipping Services, and a buyer files a claim stating they did not receive the order, Amazon will cover the A-to-z Guarantee claim. You won't receive a notification on your Manage returns page, and your Order Defect Rate will not be affected. To learn more, visit the A-to-z Guarantee: Order not received page.
  • Prepare for Seller Fulfilled Prime. Shipping for all Prime products must be purchased through Buy Shipping Services. Using Buy Shipping Services for all your orders can help you transition to Seller Fulfilled Prime faster. For more information, see Seller Fulfilled Prime.

Seller Fulfilled Prime Charges for Return shipping

Sellers are responsible for the return shipping cost of any Seller Fulfilled Prime items that buyers return, except as outlined in Table 4. The cost of return shipping may only be deducted from the buyer's refund according to the reason codes detailed below.

return codes.PNG

 

Shipping prices paid by Prime buyers (USD)

Amazon Seller Fulfilled Prime.PNG

Amazon Seller Fulfilled Prime Set Up and Services  

The team at Palmetto Digital Marketing Group are subject matter experts. Think of us as your own personal Amazon workforce. Our motto is "we do Amazon, so you don't have to."  We focus on increasing Amazon detail page traffic and conversion rates so our clients can achieve Amazon dominance.  We specialize in both short and long-term engagements, with a primary focus on improving digital marketing effectiveness.   

SPF SELLER FULFILLED SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH,

AMAZON SELLER FULFILLED SERVICES, SET UP AND CONVERSION : ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Amazon Ungating Services - Category Unlocking | Ungating Amazon Selling Categories | Category Approval Experts | Consultants

Amazon Ungating Services - Categories and Products Requiring Approval 

In many cases Amazon Sellers are required to obtain approval from Amazon before listing in certain product categories. As Amazon continues to grow, so does its seller base. Getting approved in some categories is quite easy while getting approved for other categories will be very difficult.  There are some categories that are very strict in their approval application process.  Some Amazon categories are easy to navigate through and some are not flexible at all.  

Amazon Categories and Products Unlocking Requirement 

The table below from Amazon lists the categories that currently require approval. If you would like to sell in one of these categories, click the link next to the category name and follow the instructions to submit your application. (see page here). 

Amazon Specific Products Requiring Approval 

There are some products that need to be approved to sell even if the Amazon selling categories are open.   Amazon reserves the right to require approval for any product that lists on Amazon. 

For the links for approval to see: 

What Does It Mean to Un-gate an Amazon Category? 

When products are gated it typically means that they are susceptible to counterfeiting.  Amazon wants nothing more than to provide its customer the best-selling experience possible.  Sellers must prove to Amazon that they are purchasing non-counterfeit goods.  Companies who specialize in un-gating and unlocking Amazon categories like Palmetto Digital Marketing Group have has success un-gating dozens of categories for its clients. 

Amazon wants to protect its customers and reputation. So un-gating is unfortunately a necessary requirement.  

Understanding the requirements for Unlocking or Un-gating Amazon Categories 

So you have applied to sell on Amazon Seller Central, you also applied to a locked category and were approved. You are making progress, you now apply to another gated category and get turned down, now what? This is very typical - the requirements for getting approved in various categories can differ. Amazon reserves the right to change application requirements at their discretion. 

We highly recommend doing some preliminary research prior to submitting your approval. In doing this you will have ample time to gather the necessary documents for approval, which are typically Materials Safety Data SheetsFDA compliance forms, Purchase Order paperwork or trademark ownership.  

Amazon Category and Un-gating specialist  

The team at Palmetto Digital Marketing Group are subject matter experts. Think of us as your own personal Amazon workforce. Our motto is "we do Amazon, so you don't have to."  We focus on increasing Amazon detail page traffic and conversion rates so our clients can achieve Amazon dominance.  We specialize in both short and long-term engagements, with a primary focus on improving digital marketing effectiveness.   

UNLOCKING AND UNGATING AMAZON CATEGORIES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ, BALTIMORE MD, CLEVELAND OH, COLUMBUS OH,

UNLOCKING AND UN-GATE AMAZON CATEGORIES : ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING