Is Your Outdated Website in Need of Responsive Website Redesign
With the dramatic growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now vital that your business site is mobile friendly and responsive, so that your customers and potential new customers can easily browse, find information, and navigate your site regardless of what type of device (phone, tablet, desktop, etc.) they are using.
8 Reasons to Have a Responsive Website and Implement Responsive Web Design
Mobile Usage is on the Rise
Presently more than 60% of American adults own a smartphone and almost 62% of all website traffic is from mobile devices. In fact, there are currently more mobile devices on earth then their are people. And every month mobile usage continues to grow, so every month more and more prospects and customers will view your website from a mobile device. If their experience viewing and interacting with your site is poor, they'll likely have a lower option of your brand, and they'll also be more likely to visit a competitor's site.
Shopping on Mobile Devices is Steadily Growing
Online shopping is becoming more and more popular. 70% of consumers regularly use their smartphones to shop online. And up to 70% of shoppers now use mobile phones while in stores to price compare during the holidays. If your products and services aren't easy to view from a phone, you're missing out on an opportunity.
Social Media Increases Mobile Visitors
Over 55% of social media consumption now happens on mobile devices, so sharing links from social media sites like, Facebook, YouTube, Twitter, or Google Plus to your website will mean even more traffic and viewing of your website from mobile devices. So if you have a social marketing strategy and want to leverage social sharing of content, get responsive.
Responsive Sites Improve SEO Rankings
Google will penalize you if your site is not responsive. Responsive development is Google's recommended approach for mobile web design. Per Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. Additionally, Google likes that responsive sites use single URLs vs. different URLs for separate mobile versions of websites.
Responsive Google Algorithm
Furthermore, mobile phones now have a separate Google search algorithm. What does this mean, just because your site ranks high via a desktop search doesn't mean it will continue to rank well for individuals for perform the same search via their phone.
Responsive Designs Adapt to Multiple Devices Sizes
Want your website to look great, no matter the size of your device screen size? Then responsive web design is the way to go. But don't just think about today with smartphones and tablets.
One Site is Easier to Manage and Increase ROI
Many organizations that actually have two websites: 1) their main site and 2) a second mobile version of their site. This can be very difficult to manage. Having 2 sites was common before Responsive website grew in use and popularity.
Responsive Websites Provide a Better User Experience
There are plenty of business reasons to implement a responsive website, but they all connect back to the goal of providing a better user experience for your audience. A responsive site means no more pinching and zooming, and no more side scrolling, to see an entire site that doesn't fit on a mobile screen. And a better user experience reduces bounce rates, boosts website conversions and improves brand perception.