Amazon Seller Central Consultants | Amazon Consulting | Consulting Services for Amazon

We Are Amazon Consultants That Help You Sell More on Amazon

amazon consulting

Listing products on Amazon gives eCommerce entrepreneurs visibility to millions of shoppers across the globe. With extensive experience and in-depth domain expertise in Amazon Product Data Entry Services, Palmetto Digital Marketing Group helps you set up and manage a number of products along with their details including SKUs, titles, descriptions, images, attributes, pricing, tech specs, customer reviews and a lot more.

Amazon Consultants That Understand How to Get Your Products to Rank in Seller Central 

 Our consultants strictly comply with Amazon’s product detail page guidelines to create well-optimized product listings that not only boost your web presence but also lead to a substantial increase in product sales and conversion rates.

 

Amazon Seller Central Consultants That Can Manage Your Entire Amazon Business

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Delivering a vast array of Amazon seller Central services, PDMG supports online retailers in growing their business online. We use technology to capture product information from various sources like catalogs, competitors’ websites, manufacturers’ sites, etc., add, manage & update the product details, as well as better manage pricing, orders and inventory in a timely fashion.

 

Our Amazon Seller Central Consultants Offer a Full Range of Amazon Services Including Full Amazon Account Management

Amazon product categorization

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With more than 20 product categories open for selling across Amazon, it can be overwhelming for online merchants to classify items with utmost precision. This is where the Amazon consultants at PDMG can help you. We can sort your products appropriately across open categories as well as categories requiring approval to make it easy for the visitors to locate the items and provide them a seamless shopping experience.

Amazon Product Data Entry

Our Amazon consultants are well-acquainted with Amazon’s product upload guidelines. We create product listings with pertinent details like SKUs, SEO-friendly product titles, brand name, manufacturer, engaging & compelling product descriptions, unique features, clear and visually-appealing images, competitive prices, accurate attributes, etc. We can also manage variation listings, assigning unique quantity and prices for each listing.

Amazon Product Image Editing and Enhancement

 To help online merchants represent their merchandise efficiently in front of the target audience in a bid to attract them, our team of image editors use advanced image editing tools like Adobe Photoshop to ensure that the images are clear, bright and visually-appealing. We comply with the image upload guidelines of Amazon for main, alternate and swatch images, ensuring they are of the recommended dimensions, have high-resolution and a clear or white background without watermark, borders, logo, etc.,

Amazon Product Description Writing Services

 We have a dedicated team of eCommerce copywriters and content writers to create search engine friendly, informative and compelling product descriptions that highlight all the key features and tech specs. We incorporate all the relevant and mostly-searched keywords to help you gain better position in search engines.

Amazon Listing Optimization Services

If you want success on Amazon, you need to understand how Amazon’s Search Algorithm works. The Amazon consultant team at PDMG precisely does that! We help online retailers not only optimize their product content to increase visibility but also gain in Amazon rankings and search results.

Amazon Search Term Optimization

 Our Amazon consultants ensure that all the keywords are in fact recognized accurately and also that the available keywords fields are best utilized by you.

Amazon Title Optimization

 Our Amazon consultants ensure your customer are 100% confident in making a purchase based entirely on the title alone. Optimal title lengths are typically between 80 – 250 characters but vary based on category and can be up to 500 characters. For instance, Amazon suppresses products with titles longer than 80 characters in the apparel category.

Amazon Product Reviews

Our Amazon consultants can help you obtain product reviews with relevant product content. The product reviews drive conversion, which in turn drives sales history, consequently increasing your SERP rankings!

Managing Parent/Child Variations

Our Amazon consultants aid in grouping product listings together as parent/child variations to increase the visibility of your child SKUs.

Amazon Inventory Management 

As part of Amazon product listing services, we assist eCommerce entrepreneurs in regularly monitoring inventory levels and ensuring they are up-to-date.

Amazon Back Office Support Services

Our Amazon consultants provide back office support services like customer support, order entry, order processing, shipment handling, cross-selling and up-selling, competitor price monitoring and other routine business activities.

Additional Amazon Seller Central Resources 

Want to Outsource Your Amazon Store?

In order to be one of the most reliable, safest and preferred online marketplaces in the world, Amazon depends on its tens of thousands of 3rd party resellers.  If you are a reseller who is looking for a company to run all of your Amazon efforts - read more about how we can help.

Crack the Code to Win the Amazon Buy Box

Do you want to crack the code to winning the Amazon buy box?  Do you want to know what it takes to win the buy box 90% of the time? In this article we outline the most important factors that lead to winning the Amazon Buy Box.  

Want to Move From Amazon Vendor Central to Seller Central? Contact the Amazon Experts and Consultants

Palmetto Digital Marketing Group recently put together an amazon strategy for a world class potential client who wanted to migrate from Amazon Vendor Central to Amazon Seller Central. We have outline these strategies in a news post so we can be in a position to help additional retailers or merchants who also want to make the migration.

Amazon Seller Central (3PL) vs. Amazon Vendor Central (1PL) What's the Difference?

We have noticed a growing trend of brands wanting more control while selling on Amazon.  Find out the difference between Amazon Seller Central vs. Amazon Vendor Central - read our blog post

Learn More About Our FBA/Fulfillment By Amazon Services

Palmetto Digital Marketing Group a Charleston, South Carolina based digital marketing and ecommerce consulting firm specializes in helping businesses and entrepreneurs alike set up Amazon Seller Central accounts.  We also help them list their products on Amazon FBA (Fulfillment by Amazon).  

Product Sourcing From China

Want to learn about souring product directly from china for Amazon? Read our article and discover how PDMG can help you source products directly from China. 

AMAZON CONSULTING SERVICES: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

AMAZON CONSULTING SERVICES: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

 

 

 

Sourcing Amazon Products Directly From China | Manufacturing Amazon Products From China

Amazon Product Sourcing Company & Services - Start Manufacturing Products From China

Want to know how to source products from China? Are you looking for a partner to manufacture your own products from China? You have come to the right place. We are working with a premier sourcing company located in China, connecting Amazon Sellers with Chinese direct manufacturing sources.  Below are many of the services offered by our partner.

Amazon Sourcing Services for Chinese Manufactured Goods

amazon sourcing from china

Our FBA sourcing service allows you to sit back and let us handle all the complete process of ordering from Suppliers, labeling, preparing the package, fix all certifications, setting all marketing materials and delivering it to Amazon warehouse. You will get a quote from us – a fixed price per one unit.

Amazon Product Preparing Services for Goods Produced in China

If you’re already buying your products from Chinese manufacturers, we can provide you FBA Prep Services with different services to ease up the process for you. 

Product Inspections on Your Amazon Goods Produced in China

Our team will lead a careful inspection of your products. Being situated in China allows quickly returning damaged goods and replacing them – without international postal charges and long waiting.

Your supplier can send the products to our warehouse (shipment within China is cheap). We will ensure the quantity matches the PO and the packaging is intact.

Your other option is to do complete FBA prep in the USA, but this will make it difficult to sort out problems with of defective products, returning deliveries to supplier, etc. Using FBA prep services from China, you will have the ability to ship the items directly to Amazon FBA warehouse once the inspection is done successfully.

Amazon Product Labeling on Goods Produced in China

In case you do not have your barcode printed on the product package, we can help by labeling your products. All we need is for you to send us the product FBA label, and our team will do the rest. Once done, we will pack all units and prepare it for delivery to the FBA warehouse.

We are your Complete PRIVATE LABEL CHANNEL when Sourcing Goods from China For Amazon

FBA Private label is a method used by professional Amazon sellers to offer  high ranking items under their own brand, and avoid the buy-box competition.

Whether you do OEM or FBA private label you will need a set of solutions in the production and marketing field. Our professional marketing team is experience in the fields of creating the marketing materials you will need for your new FBA or OEM product, your new FBA private label and all beyond…

PACKING (BUNDLES, MULTIPACK, SHRINK-PACKING, INSERTS, ETC.)

Once all the products are stored in our warehouse, we can bundle, shrink-pack, etc. – according to your instructions.

PRINTING SERVICES (PACKAGE, INSERTS)

We provide high-quality printing service for packages, inserts, and more – whatever you need, we got it.

We can print any quantity, based on your design, or provide the artwork to you. We print while you’re saving money.

PRODUCT PHOTOGRAPHY

In order to showcase your new products successfully, you will need professional images of the product itself, with a focus on specific unique features in the product, perhaps a short video presenting how to use the product, and the packaging provided. Our professional photographer will create the images you need, and  edit them according to Amazon regulations, This expertise will enable you to score the highest points needed in the Amazon matrix.

AMAZON PRODUCT DESCRIPTION HELP

If you need help with creating the text to describe your product, we have a professional copywriting team. Our experts can also help in writing text for your private label website (if you are building it).

AMAZON GRAPHIC DESIGN HELP

Our professional graphic designer will create your new logo, package design, promotional flyers, banners, etc. Our designer and photograhper work together to create the best looking collection, both for online and for the package itself, so your client will be happy with the product he is holding in his hands.

AMAZON WEB DESIGN & DEVELOPMENT

If you are growing a new FBA private label, maybe you will want to support it with your own website, and be able to market your products in that platform as well. A website can help you gain more ranking in Amazon, more sales as a sole platform and gain information from wholesalers who may be interested in your products.

Contact PDMG today and we will put you in touch with one of the world’s best sourcing company that has worked with countless brands. 

AMAZON PRODUCT SOURCING COMPANY: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

 

SOURING AMAZON PRODUCTS FROM CHINA COMPANY: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

 

 

Outsourced Amazon Store Management

Fully Outsourced Amazon Store Management

 Choose PDMG

Choose PDMG

  • In order to be one of the most reliable, safest and preferred online marketplaces in the world, Amazon depends on its tens of thousands of resellers. Most resellers don't have the time and expertise to manage their storefronts while sourcing new product lines.  This is where Palmetto Digital Marketing Group fits into the Amazon selling equation. Our company offers a full range of services to Amazon sellers, including fully outsourced Amazon storefront management services.  We assist with every aspect when selling on Amazon.  Our team of professional Amazon consultants can manage both Amazon Vendor Central & Amazon Seller Central.programs.

What's Included in our Outsourced Amazon Management Services:

Full account setup and/or management  through your Seller Central information which can include writing compelling product descriptions and feature bullets, seller account and product reputation management, advanced listing strategies, FBA and Self Fulfillment, shipment and fulfillment training

Full Account Set Up/FBA Set Up Services

SET UP THE NEW AMAZON ACCOUNTS

Account Set Up

  • ·         Add Bank Info
  • ·         Add Corporate Info
  • ·         Add Tax ID
  • ·         Add General Information
  • ·         Add Account Validation

Process Seller Central Setup 

Seller Central Request

  • ·         Set Up & Register for Professional Seller Account

Amazon Brand Registry

  • ·         Brand name (must be exactly as intended to be sold including capitalization)
  • ·         Website (Amazon uses this as one way to verify brand ownership)
  • ·         Images of products or packaging
  • ·         USPTO trademark for the brand
  • ·         A key attribute (this is something I will do and include on a spreadsheet to give you)
  • ·         Distributors must have written authorization from the manufacture or brand owner

Amazon Category Unlocking

  •  Manage Application and Approval Process to get Approved to Sell in Specific Amazon Categories
  •  Seller must have a professional selling plan ($39 per month)
  • Must use manufacturer UPC code
  • Must be sold in new condition
  • Provide documentation requested by Amazon after approval request.

 

Product Set Up (assumes new UPCs are required and new pages need to be built, assumes copy is provided)

MANAGE AMAZON PRODUCT LISTINGS

  • Title Optimization
  •  Bullet Optimization
  • Keyword Optimization
  • Copy Optimization

 

FBA Set Up

  •  Set Products up to be Fulfilled by Amazon

 

Amazon Shipping Plan Creation

  •  Creating Shipping Plans to Send Products to Amazon
  • Create Labels - Amazon FBA prep: $0.20 Per Unit or Per Case or “client” Can Place Labels

A to Z Amazon Store Management 

  • Manage amazon Product Listings

  • Manage amazon Customer Orders

  • Manage inventory For Amazon Vendor Central and Amazon Seller Central

  • Provide On­Going amazon account Monitoring, Support & Advice

  • MANAGE NEW PRODUCT SET UP

  • MANAGE PRODUCT OPTIMIZATION (titles, bullets, copy & keywords)

  • MANAGE AMAZON REVIEW ACQUISITION 

  • HELP GROW YOUR AMAZON STORE REVENUES

  • PROVIDE AMAZON CONSULTATION 

With our fully outsourced Amazon management services, we support your business needs and help you grow your business. . Our Amazon consultants and experts follow industry best practices and keep up to date with the changes enacted by Amazon.com.

By fully outsourcing your Amazon store management to PDMG, we can assist with every aspect of running your Amazon business. Including the following areas:

 

  • Set up Amazon Pro Merchant Account

  • The Complete List of the products, including product description, images, cost, etc.

  • Optimize the store with SEO strategies

  • Create & manage the Amazon Product advertising Ads

  • Support Amazon APIs & AMWS (Amazon Marketplace Web Services)

  • Manage Amazon Competitor Cost Analysis

  • MANAGE BUY BOX STRATEGIES 

  • Give whole back­office support, including inventory management, order processing & email chat support

 

At PDMG, our team of Amazon experts help you optimize your store with unique keywords, ­rich titles, product descriptions, reviews and image optimization strategies that help you rank better in Amazon so you can sell more product.  Outsourced Amazon Services include:

OUTSOURCED AMAZON SELLER CENTRAL Store Set up

Set up your account and store so you can sell online

 

Outsourced Amazon Seller Central Services

A platform – Amazon Seller Central for the marketplace or third party sellers to list the products on Amazon. :

  • Full management of product listings and inventory shipments: providing control over product listings & inventory shipments.
  • FBA Set up & Management 
  • More

Outsourced Amazon Product Listings

You can reach out to millions of shoppers, plus boost product sales & accumulate the highest revenue. 

We strictly follow Amazon guidelines along with – Product Search Algorithm in order to help you gain better ranking for your items around the marketplace.

Outsourced Amazon Vendor Central Services

The platform – Amazon Vendor Central is used by the majority of manufacturers and distributors in order to sell products in bulk to Amazon. The gateway enables the seller to manage customer orders, track product information, pricing inventory and access to Amazon Retail Analytics. Registering on Vendor Central is done by invitation only. While selling through the platform named as Amazon Vendor Central, your product page states “Ships From & Sold By Amazon”.

fully Outsourced amazon store management: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

OUTSOURCED AMAZON STORE MANAGEMENT: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Amazon Vendor Central (1P) or Amazon Seller Central (3P) - What's the Difference?

Amazon Selling Programs Defined

Amazon Vendor Central

1P: Sell first-party, wholesale, directly to Amazon Retail, using the Vendor Central interface.

Amazon Seller Central

 3P: Sell third-party to consumers through the Amazon marketplace, using the Seller Central interface (whether the brand sets up own 3P seller account, or works with partner 3P sellers focused on the brand). 

AMAZON fba

You sell it, we ship it. Amazon has created one of the most advanced fulfillment networks in the world, and your business can benefit from our expertise. With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products.(Amazon)

Amazon Seller Trends

 

amazon seller central vs amazon vendor central

We have noticed a growing trend of brands wanting more control while selling on Amazon.  More and more brands are setting up their own third-party seller accounts, or seeking out companies to move them away from Amazon Vendor Central and onto Amazon Seller Central. 

In this blog post, we will discuss both the positive and negative aspects of both Amazon selling platforms.  We will also outline any potential pitfalls. 

Control of Your Brand on Amazon

Amazon Vendor Central (1P)

As a wholesaler to Amazon Retail, a brand owner can list their products accurately and completely, and ensure that their products are represented in the fashion that they want. And if the brand is willing to pay Amazon Retail substantially for premium product detail page merchandising (called A+ detail pages), they can get superior embedded images and videos on its pages – features not currently available through third-party listings.

Amazon Seller Central (3P)

If working through a third-party seller or as a third-party seller themselves, the brand owner may have a slightly higher level of control over their brand (if they are proactive in submitting data), as they don’t have to deal with Amazon Retail deciding to alter the branded content for its own purposes (something that can be avoided if the brand owner submits data through the third-party Brand Registry program).

What Selling Program is better? Advantage: EVEN

Control Over Pricing on Amazon

Amazon Vendor Central (1P)

States that it will honor a brand owner’s MAP (minimum advertised price) policies. And yet, that is almost never true. Because Amazon Retail gives itself the “out” that it can match any other seller’s price (sellers on Amazon.com or other sales channels), it takes only one MAP violator anywhere for Amazon Retail to lower its prices and break MAP. Once the price erosion starts, it is very hard to get Amazon Retail back to MAP. And given that Amazon Retail’s long view means it is prepared to lose money on individual transactions, the price erosion often can go so far as to make the MAP price points meaningless as they are only intermittently followed on Amazon.

Amazon Seller Central (3P)

As a third-party seller, the brand owner has 100% control over the prices they charge. If the brand owner instead works closely with a trusted third-party seller, that control over pricing can be tight, as long as the third-party seller honors the policy. 

What Selling Program is better? Advantage: Amazon Seller Central

Amazon Sales Velocity 

Amazon Vendor Central (1P)

If there are already third-party sellers of the brand on Amazon, and now Amazon Retail starts carrying the product, then yes overall sales may grow but the majority of sales will shift almost completely away from existing third-party sales to Amazon Retail sales, where the brand owner has a lot less control over pricing. In these cases,, brand owners may also lose future margin percentages because they are forced to sell to Amazon at wholesale.

Amazon Seller Central (3P)

Third-party sellers who opt to use Amazon’s Fulfillment by Amazon (FBA) program, and price their products competitively can scale their sales more quickly and have complete control over their brands and pricing margins.

What Selling Program is better? Advantage: Amazon Seller Central

Amazon Customer Services/Support Service

Amazon Vendor Central (1P)

Support from Amazon Retail is basically non-existent , especially if you are not a huge national retail brand or distributor.  

Amazon Seller Central (3P)

As a third-party seller, you have access to seller central support services. Support will answer general questions and help you fix problems with your listing, aid with inventory issues, account set up and payments. 

What Selling Program is better? Advantage: Amazon Seller Central

Overall Amazon Selling Cost

Amazon Vendor Central (1P)

Amazon Retail will negotiate for the lowest possible wholesale pricing. They also will request a payment of 4-10% to help bolster start up efforts to sell your products.. Typically, as sales increase, Amazon Retail might attempt to re-negotiate better wholesale pricing, or request more fees for marketing, advertising and support services.

Amazon Seller Central (3P)

Through the third-party channel, the commission fee that is due to Amazon is fixed by category as a percentage of the selling price (typically between 8%-20%).  The rev-share is usually 15%.  There are no additional rev-share fees. If the third-party seller is using Amazon’s FBA program, additional fulfillment costs are added to each shipped order.  In conclusion, we give the advantage to third-party, as your overall rev-share is typically below 25%.

What Selling Program is better? Advantage: Amazon Seller Central

Overall Amazon Selling Margins 

Amazon Vendor Central (1P)

If you opt to sell through Amazon Retail, you will produce typical wholesale margins.

Amazon Seller Central (3P)

If the Amazon seller opts to sell as a third-party seller, they can produce retail margins. However, the seller should expect to pay selling fees (8-15%) or potential FBA operational and fulfillment fees.

What Selling Program is better? Advantage: Amazon Seller Central

Amazon Marketing & Promotional Programs

Amazon Vendor Central (1P)

There are numerous marketing and merchandising options available through Amazon Retail than through the third-party platform.  What types of programs?  Creating a Store Page, A+ Detail Content, Vendor Powered Coupons, Headline Ads, and the Amazon Vine program.

Amazon Seller Central (3P)

Third-party sellers can create a pricing promotion through Sponsored Product Ads and Amazon Marketing Service programs can be used to drive awareness of third-party offers.  However, compared to Amazon Retail, third party sellers just don't have as many options.

What Selling Program is better? Advantage: Amazon Vendor Central

Staying in Stock while Selling on Amazon

Amazon Vendor Central (1P)

It’s quite common for Amazon Retail to not manage stock all the time, often unpredictably leading brands to have no product coverage. Amazon Retail often seeks to get the full catalog from a brand initially, but will slim down what it carries over time, though rarely will it notify the brand that Amazon Retail has chosen to stop carrying certain items.

Amazon Seller Central (3p)

Alternatively when a brand sells as a third-party seller themselves, the brand has complete control over when and what product is made available for sale on Amazon.

What Selling Program is better? Advantage: Amazon Seller Central

Overall Account Management

Amazon Vendor Central (1P)

When selling on Amazon Retail, you will need an account manager to oversee orders and log into the AVC interface to review the account and review the selling analytics.  When logged into the Amazon Vendor Central interface, the account manager will be able to review inventory levels. 

Amazon Seller Central (3P)

 If selling as a third-party seller, and shipping directly from a warehouse, merchants should assume that dedicated staff will be needed to handle customer inquiries,  process orders, inventory replenishment, pricing,  and manage product feeds.  Staying focused on your Amazon account is critical to keeping your Amazon Seller rating high, thus increasing your chances to score well in the Amazon algorithm. 

**NOTE: if using Amazon FBA, third party sellers dramatically reduce the amount of effort in running their day to day Amazon operations. With Amazon FBA, Amazon handles shipping and customer disputes, including customer returns.

What Selling Program is better? Advantage: Slight advantage Amazon Vendor Central

Amazon Payments

Amazon Vendor Central (1P)

Amazon Retail typically offers 2% Net 30, Net 60, or Net 90 terms,

Amazon Seller Central (3P)

Third-party sellers are typically paid every 14 days or every 7 days if you are approved for 7 day payments.

What Selling Program is better? Advantage: Amazon Seller Central

Amazon International Selling

Amazon Vendor Central (1P)

 If you sell to Amazon.com Retail, you will only be selling within the US and sold via Amazon.com.  To sell on Amazon.ca or Amazon.com.mx, you must create separate vendor central accounts.

Amazon Seller Central (3P)

If you sell through a third-party account, (whether with FBA or merchant fulfilled orders), selling in Mexico and Canada is an option when you create a North American account.  Likewise, merchants can sell in Europe if they create a unified European seller central account.

What Selling Program is better? Advantage: Amazon Seller Central

Amazon Reporting Capabilities 

Amazon Vendor Central (1L)

Amazon Retail Analytics do cost extra but offer valuable insights – these analytic capabilities are not available to third-party sellers.

Amazon Seller Central (3PL)

Third-party Seller Central portal produces comprehensive reports, suitable and adequate enough to run your business.

What Selling Program is better? Tie

 

CHOOSE BETWEEN AMAZON VENDOR CENTRAL OR AMAZON SELLER CENTRAL: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

 

AMAZON VENDOR CENTRAL VS AMAZON SELLER CENTRAL - WHAT'S THE DIFFERENCE: ALABAMA, ALASKA,ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

Responsive Website Design | Mobile Friendly Website Design - Charleston South Carolina

Is Your Outdated Website in Need of Responsive Website Redesign 

With the dramatic growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now vital that your business site is mobile friendly and responsive, so that your customers and potential new customers can easily browse, find information, and navigate your site regardless of what type of device (phone, tablet, desktop, etc.) they are using.

 

8 Reasons to Have a Responsive Website and Implement Responsive Web Design

Mobile Usage is on the Rise

Presently more than 60% of American adults own a smartphone and almost 62% of all website traffic is from mobile devices. In fact, there are currently more mobile devices on earth then their are people. And every month mobile usage continues to grow, so every month more and more prospects and customers will view your website from a mobile device. If their experience viewing and interacting with your site is poor, they'll likely have a lower option of your brand, and they'll also be more likely to visit a competitor's site.

 

Shopping on Mobile Devices is Steadily Growing

Online shopping is becoming more and more popular.  70% of consumers regularly use their smartphones to shop online. And up to 70% of shoppers now use mobile phones while in stores to price compare during the holidays. If your products and services aren't easy to view from a phone, you're missing out on an opportunity.

Social Media Increases Mobile Visitors 

Over 55% of social media consumption now happens on mobile devices, so sharing links from social media sites like, Facebook, YouTube, Twitter, or Google Plus to your website will mean even more traffic and viewing of your website from mobile devices. So if you have a social marketing strategy and want to leverage social sharing of content, get responsive.

 

Responsive Sites Improve SEO Rankings

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Google will penalize you if your site is not responsive.  Responsive development is Google's recommended approach for mobile web design. Per Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. Additionally, Google likes that responsive sites use single URLs vs. different URLs for separate mobile versions of websites.

Responsive Google Algorithm 

Furthermore, mobile phones now have a separate Google search algorithm. What does this mean, just because your site ranks high via a desktop search doesn't mean it will continue to rank well for individuals for perform the same search via their phone.

Responsive Designs Adapt to Multiple Devices Sizes

Want your website to look great, no matter the size of your device screen size? Then responsive web design is the way to go. But don't just think about today with smartphones and tablets. 

One Site is Easier to Manage and Increase ROI

Many organizations that actually have two websites: 1) their main site and 2) a second mobile version of their site. This can be very difficult to manage. Having 2 sites was common before Responsive website grew in use and popularity.

Responsive Websites Provide a Better User Experience

There are plenty of business reasons to implement a responsive website, but they all connect back to the goal of providing a better user experience for your audience. A responsive site means no more pinching and zooming, and no more side scrolling, to see an entire site that doesn't fit on a mobile screen. And a better user experience reduces bounce rates, boosts website conversions and improves brand perception.

RESPONSIVE WEBSITE AND WEB DESIGN: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

WooCommerce Plugin for WordPress Ecommerce - Charleston South Carolina

Use Your Wordpress Site to Sell Product Through Ecommerce

What is WooCommerce? What’s it for?

WooCommerce is for selling products and services. Specifically, it makes doing these things affordable and accessible. You can sell digital and physical products, manage inventory and shipping, take secure payments and sort taxes automatically.

What's Cool About WooCommece?

You get to keep 100% control over all of your data, support for mobile devices and scalability for your sites. Plus the WooCommerce Plugin is FREE to install! 

Getting started with WooCommerce

To get started, you need three things:

  • 1. A WordPress powered site
  • 2. To Install the WooCommerce plugin (go to install plugins in Wordpress?)
  • 3. A WooCommerce compatible WordPress theme (includes most modern responsive themes)

Let’s go through each of these to help you setup.

1. Getting setup with WordPress

Installing WordPress is simple. It offers a installation in 5 minutes.

You’ll need a website “host”, like Go Daddy, which is a company which provides space for your website to be stored. You’ll also need a “domain name”, which is the website address people visit to find your website (for example, abc.com). You can buy these all at once for your convenience.

We recommended three Host-gator, Blue Host or Go Daddy, which have differing price points to suit various needs. They all have one-click WordPress install, so choose the company best fitting what you’re after, setup your account and then follow the instructions for one-click WordPress installation!

Once you’ve got WordPress setup and you’re logged in, we’re ready to install WooCommerce.

 

2. Installing the WooCommerce plugin (WooCommerce is free)

Once you’ve got WordPress installed, or if you already had WordPress setup, adding WooCommerce to your site is super simple.

You can install WooCommerce straight from WordPress or you can upload the plugin from your computer files. We’ve got a video that can help you with installing WordPress plugins if you’re unfamiliar with the process.

3. Finding and Using a WooCommerce Theme

The next step is critical, finding a beautiful WooCommerce WordPress theme.  It's what you customers will be seeing while on your site – and they’re the ones making the purchases.

The final thing you need to start selling on your site is a WordPress theme which supports WooCommerce’s unique features: things like product display pages, ‘storefronts’ showing off all your products and the checkout process.

Using WooCommerce

You’ll already have the core settings WooCommerce needs sorted from the initial onboarding guide. We’ll now cover some of the extra things you need to get your store up and running. If you need any extra clarity on any of these points, WooCommerce have some extremely in-depth videos for WooCommerce users. You can find these instructional WooCommerce set up videos here.

Payment gateways and WooCommerce, Why Are They Needed?

payment gateways for woocommerce

Unless you’re giving your products away for free, you’ll need to take payments! To do this you’ll need something called a payment gateway.

WooCommerce comes with a couple of payment gateways built in, including PayPal and Simplify Commerce. Most of the others, including cheque and payment on delivery, aren’t especially useful for an online store.

Both PayPal and Simplify Commerce will let you take credit card details securely. All payment processors taking cards will have a fee: PayPal charges

2.9% of the value of the purchase + 30¢ per transaction and Simplify Commerce will charge 2.85% of the value of the purchase + 30¢ per transaction. There is, however, no start-up cost for using either. We’d recommend doing some research in order to find the best for you.

You’ll find your payment gateway options under WooCommerce, Settings and then Checkout. Then choose either PayPal or Simplify Commerce. Use the check box to enable your gateway of choice and then follow the instructions to sign up for relevant accounts and connect them to WooCommerce.

With your payment set up, you’re able to start selling!

WOOCOMMERCE SETUP FOR WORDPRESS, CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

Ecommerce Website Design and Development Charleston, South Carolina

Ecommerce Website Design, Development & Planning 

If you plan to sell anything online, having an e-commerce plan is as important as your original business plan.

One of the first things that you will need to consider is who is going to help you build your ecommerce site. You have many choices, you can use a web design company like Palmetto Digital Marketing Group, a web design agency, or hire a private web design professional. 

What's the Difference? 

Palmetto Digital Marketing Group

We are a group of subject matter experts!  We offer digital marketing, web design and eCommerce management services to companies who want to be found on the web.  Think of us as the digital marketing extension of your company. Our motto is "we do digital, so you don't have too."  We focus on increasing website traffic and conversion rates so our clients can achieve web dominance.  We are a small team composed of 2 web designers, a copywriter, social media specialist and Amazon specialist.  We offer our clients in-depth knowledge and offer deep skill-sets at "maximum value." 

Digital Web Agency

A digital design agency is a business that delivers services for the creative and technical development of internet based products. These services range from the more generalist such as web design, e-mail marketing and micro-sites etc. to the more specialist such as viral campaigns, banner advertising, search engine optimization, podcasting, front-end development, etc.

Freelance or Independent Web Designer

A freelance web designer or freelance worker is a term commonly used for a person who is self employed and is not necessarily committed to a particular employer long-term. Freelance web design workers are sometimes represented by a company or a temporary agency that resells freelance labor to clients; others work independently or use professional associations or websites to get work.

Which Ecommerce Website Design Option is Best for Me?

There are pro's and con's for each model.

Web Agencies

Typically agencies are more expensive and getting work completed can be a lengthy process.  

Web Design Freelancers

Typically when you hire a freelance professional, the level of work you get is dependent upon the talent level of the freelancer. The costs are usually lower, but often times the caliber of work matches the lower cost. This can be a great solution for small companies with little capital investment. 

Palmetto Digital Marketing Group

With PDMG you get a balanced approach. We offer skilled labor at a fraction of the cost of a digital design agency. Think of us as a middle ground. We specialize in building Shopify and Bigcommerce stores.  We can also complete projects in days vs. weeks or months. 

 

Choosing an Ecommerce Selling Platform

One of the first steps in writing an e-business plan is to decide what kind of web platform you want to use to sell online.  You have several choices: Shopify, Magento, Big Commerce and WordPress with Woo Commerce Cart Functionality.

Shopify

Shopify is a complete ecommerce solution that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse.

Magento

Magento is an open-source e-commerce platform written in PHP. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers.

Big Commerce

Big Commerce, often referred to as BigCommerce (oneword), offers a simple solution to start an online store.  If you have a product or service to sell online, you will need build your store on some type of shopping cart software.  

Wordpress

Wordpress is a free publishing software and content management system (CMS) that is popular in America. The software is open-source allowing developers to create a wide array of plug-ins, themes and widgets. Wordpress is widely considered easy to use and is the CMS of choice for almost 75 million websites.

Are you ready to move forward and select both a web design partner and ecommerce selling platform?  If so, please consider using Palmetto Digital Marketing Group - contact us today!

Ecommerce Website Design and Development Strategic Planning & Services

A solid ecommerce strategy utilizes many components and, in the always changing environment that is ecommerce, your strategies need constant refinement. Your ecommerce strategy must define your goals, provide a roadmap for moving forward, and allow you to keep up with online competition. 

Whether you are an online retailer, brand manufacturer, wholesaler or distributor, Palmetto Digital Marketing Group's ecommerce consultants work with you to develop a comprehensive, data-driven strategy across ecommerce marketing and technology assessments. 

Ecommerce Website Design & Development Best Practices

1. Create a Clear Value Proposition

Your value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. If I could give you only one piece of conversion advice, “test your value proposition” would be it.

2. Make Sure Your Product Descriptions Are Clear and Accurate 

We all know that product descriptions can be extremely important, but oftentimes ecommerce store owners include or remove them at abandon.

As it turns out, these descriptions mean different things when you are selling different products. Check out the study conducted by the Nielsen Group below:

3. Use High Quality Ecommerce Website Product Images

There is also the matter of image quality. As this study mentions, one of the best ways to sell a physical good is to get it in somebody's hands. Since you can't do that online, the best alternative is to get them to imagine it in their hands.

 

4. Make Sure Your Ecommerce Website Looks Trustworthy

When competing against the big boys of ecommerce, there is one thing you need to realize: their brand recognition means that they don't have to prove to people that they are trustworthy.

 

5. Customer Testimonials

The perfect testimonial is typically found through a well known customer, or a customer that perfectly represents one of your persona. In other words, the source of the testimonial often matters just as much as what was said, so put your best foot forward by selecting the praise you received that will be most comforting to prospective customers. 

 

ECOMMERCE WEBSITE DESIGN: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

Moving From Amazon Vendor Central (1PL) to Amazon Seller Central (3PL)

How to Move From Amazon Vendor Central (1PL) to Amazon Seller Central (3PL)

Need help moving from Amazon Vendor Central to Amazon Seller Central.  We can help. Palmetto Digital Marketing Group recently put together an amazon strategy for a world class potential client who wanted to migrate from Amazon Vendor Central to Amazon Seller Central. We thought we would outline these strategies in a news post so we can be in a position to help additional retailers or merchants who also want to make the migration.

AMAZON PROGRAMS DEFINED:

Amazon Vendor Central (1PL)

1PL: Sell first-party, wholesale, directly to Amazon Retail, using the Vendor Central interface.

Amazon Seller Central (3PL)

3PL: Sell third-party to consumers through the Amazon marketplace, using the Seller Central interface (whether the brand sets up its own 3P seller account, or works with partner 3P sellers focused on the brand).

WHAT’S THE DIFFERENCE?

Amazon Vendor Central is Amazon’s more typical reseller structure. Amazon buys your products, sells them at the prices they feel are appropriate, and pays you back. Vendor Central is invite-only, and it’s generally for larger manufacturers and well-known brands.

Amazon Seller Central allows third-party sellers to list products on Amazon’s site. Smart sellers use Fulfilled by Amazon (FBA), which PDMG recommends to all of our clients.  FBA also allows access Amazon Prime shipping. Any merchant or seller can use Seller Central. Sellers retain full control of their product listings and pricing with Seller Central.

Amazon 1PL vs 3PL (Pros & Cons)

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WHO, WHAT & HOW: SETTING THE STRATEGY TO MIGRATE FROM 1PL TO 3PL

PDMG FOCUS INITIATIVES & DELIVERABLES

Full Migration from Amazon Vendor Central to Amazon Seller Central

Amazon Migration Process

  • Invite PDMG Users to Seller Central and Vendor Central
  • Assign PDMG User Rights to Seller Central
  • End to End Account Examination/Audit of both Seller Central and Vendor Central
  • Register Brand with Amazon Seller Central
  • Build a New Amazon Brand Store
  • Add New A+ Content via Vendor Central to be approved by team
  • Add Review Program to Gain Customer Reviews
  • Add Store to the PDMG 3rd Party FBA Forecasting Tool
  • Set Up a FBA Pallet Shipment
  • Execute FBA Pallet Shipment
  • Stop Filling Vendor Central PO’s (Timing to be determined)
  • Set Up Marketing Campaigns > Sponsored Ads > Headline Ads > Brand Store Linking
  • Create Customer Service Templates
  • Add ASIN’s in PDMG Client Monitoring Tool (for Negative Reviews and Feedback)
  • Add  ASIN’s Amazon into the Amazon Auto-pricing tools to ensure Buy Box
  • Wait for Amazon.com Retail to sell through inventory
  • Enjoy Buy Box while selling at determined retail price
  • Sell, Replenish FBA Inventory, Manage, Grow & Repeat
  • Wait 1 to 2 months before closing the Amazon Vendor Account after full transition

Why Does Palmetto Digital Marketing Group Recommend Moving Away from Amazon Vendor Central? 

Amazon Vendor Central is invite-only, and it’s generally for larger manufacturers and well-known brands.

It makes the Amazon Vendor Central division into a single controlled Amazon distributor of your line of products once you sell them to Amazon. 

AVC (Amazon Vendor Central) works out a low purchase price from you promising to purchase large quantities from you at this low price.   Then once AVC has your products they completely control the pricing, marketing, sponsoring etc. of your product line.  This along with using the AVC pricing algorithm to always have the lowest price will always give AVC the Buy Box.   So if you or any other of your resellers want to sell that line of product on Amazon.com your sales will be very small because you will never get the all-important “BUY BOX” on Amazon.com.

Let PDMG help you make more money on Amazon.com by making you more INDEPENDENT of the Amazon schemes. Not only can we move you onto a more profitable Amazon selling platform, but we can also migrate your Amazon ecommerce store onto a 3rd party independent platform! Contact Us today.

 

MOVING FROM AMAZON VENDOR CENTRAL TO AMAZON SELLER CENTRAL HELP: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

Certified Shopify Partner - Charleston South Carolina

Palmetto Digital Marketing Group Becomes a Certified Shopify Partner

Exciting news from PDMG. We have signed up to Partner with Shopify. Partnering does have its advantages. About Shopify: Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered. You have complete control over the look and feel of your online store and instant access to some of the best looking free themes the industry has to offer. Finally, a gorgeous store of your own that reflects the personality of your business.

How does the Shopify Partner Program work?

As a Shopify Partner Program Palmetto Digital Marketing Group has 2 ways to generate revenue. One is to refer clients to Shopify.  When we do this it allows us to receive a revenue share for each client we refer. The other way we can earn cash is to write and publish Shopify Apps. If we create apps we can sell apps on a subscription basis or for a one time fee. We can can also offer our apps for free in order to generate more exposure for your own company.

How did we become a partner of Shopify?

We signed up for a Shopify Partner Account. We were reviewed and approved as a partner, we are now allowed to submit apps to the Shopify App Store and also start signing clients up under our account. We are not ready to start earning a portion of the revenue that Shopify earns from each client from the day you sign them up.  This is great as it solidifies an alliance between Palmetto Digital Marketing Group and Shopify.  As a partner we get paid through PayPal on a regular basis, provided you’ve achieved the minimum balance.

FIND A CERTIFIED SHOPIFY ECOMMERCE PARTNER: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

How to Win the Amazon Buy Box - Amazon Buy Box Tricks

HOW YOU CAN WIN THE AMAZON BUY BOX 

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Do you want to crack the code to winning the Amazon buy box?  Do you want to know what it takes to win the buy box 90% of the time. In this article we outline the most important factors that lead to winning the Amazon Buy Box.  Palmetto Digital Marketing Group of Charleston, SC offers it's clients with a wide range of services, which include Amazon ManagementEcommerce Web Design and Ecommerce Consulting Services

MAJOR FACTORS THAT CONTRIBUTE TO WINNING THE AMAZON BUY BOX


Fulfillment Method – Fulfillment by Amazon (FBA) 

The most important variable considered by Amazon is the item’s fulfillment.

 THE VARIABLES THAT AFFECT THE BUY BOX Amazon considers many different factors in determining who wins the Buy Box. The importance of each variable can change according to product.


Amazon considers their own fulfillment service to have perfect scores for multiple variables, including Shipping Time, On-Time Delivery Rate and Inventory Depth. Until recently, it was much more likely for merchants who use FBA to win the Buy Box. Although a Fulfillment by Merchant (FBM) could still beat an FBA seller to the Buy Box, they would have to have very
high relative scores. 


Amazon Fulfillment Method – Seller-Fulfilled Prime

Amazon recently announced the introduction of Seller-Fulfilled Prime. This means that high-performing Fulfillment by Merchant (FBM) sellers now have the option of fulfilling orders with the same benefits of Amazon Prime. 


The FBM seller gains many advantages by using this fulfillment method. For one, Seller-Fulfilled Prime allows them to list their products as Prime-eligible—and reach a far larger audience—while maintaining control of their fulfillment operations. This is especially useful for sellers of large or heavy products, since using FBA requires them to pay an additional cost of shipping the products to an Amazon fulfillment center. By eliminating this cost and shipping directly to the consumer, sellers will be able to offer lower prices, or increase their margins on these products.


They’ll also be using the new MWS Buy Shipping API to postage their shipping through
Amazon. This will entitle them to Amazon’s negotiated rates and service levels.

Most importantly, sellers who enroll in Seller-Fulfilled Prime will have a Buy Box advantage over FBA sellers. This is a major turning point for FBM sellers, since up until now it was far more likely that an FBA seller would win the Buy Box. Now, not only is the playing field leveled, but the seller who uses Seller-Fulfilled Prime is at a Buy Box advantage.

Amazon Landed Price

A lower landed price will increase the seller’s Buy Box share. This is arguably the easiest variable to manipulate, as it is the only element that the seller can control directly and instantly.


If the seller’s overall performance metrics are inferior to those of the competition, then the seller will need to lower the price of the product to gain a greater share of the Buy Box. The lower these metrics are, relative to the competing sellers, the lower the seller needs
to dropthe price in order to compete for the Buy Box.

Perfect Order Percentage Score

A perfect order is one that is accepted, processed and fulfilled without any problems. The Perfect Order Percentage (POP) score takes into account the following actions:


• Negative Feedback
• A-to-Z Guarantee Claim
• Chargeback
• Cancellation
• Late Shipment
• Refund
• Buyer-Initiated Message


The score is calculated by dividing the number of perfect orders from the past 90 days by the total number of orders received during that time.


Amazon Shipping Time

The simplest metric looked at by the Buy Box is the time in which the seller promises to ship the item to the customer.


For certain time-critical products and categories, such as birthday cards and perishable goods, the impact of this metric on the Buy Box will be even higher, since customers often demand swift shipping on such items.


Shipping Time is arranged into several brackets. These are:
• 0-2 days
• 3-7 days
• 8-13 days
• 14 or more days

LESS IMPORTANT FACTORS THAT CONTRIBUTE TO WINNING THE AMAZON BUY BOX


Amazon Order Defect Rate

The Order Defect Rate (ODR) is a combination of three different metrics:
• The Negative Feedback Rate
• The A-to-Z Guarantee Claim Rate
• The Service Chargeback Rate


Valid Tracking Rate

Valid Tracking Rate is a new performance metric recently instated by Amazon. It is defined as the percentage of packages shipped with a valid tracking number divided by the total number of packages that have been shipped and confirmed.


Sellers are now required to provide valid tracking numbers for 95% of US shipments. Failing to do so will not only have a detrimental effect on their Buy Box share, but may lead to sellers losing their ability to sell in that category. (Tracking will not be required for freight
shipments, or items shipped in Standard Mail or First Class Mail envelopes.)

Amazon Late Shipment Rate

Late Shipment Rate is the number of orders shipped later than the expected ship date. (This metric changed in September 2014 and used to be defined as the number of orders shipped 3 or more days later than promised.)

The expected ship date is calculated based on the handling time you set in Seller Central (in the Manage your Inventory section). If you do not set a handling time, the default is 1-2 business days. It is recommended therefore to ship and confirm shipment by the expected ship date.

Ideally this number should be kept below 4% in order to positively impact one’s chances of winning the Buy Box.

Amazon On-Time Delivery

This is the percentage of orders that buyers received by the estimated delivery date. This number is based on valid tracking information. A score of less than 97% will have a strong negative effect on the Buy Box. To calculate this percentage, the number of tracked packages that were delivered on time is divided by the number of packages that have valid tracking information.


Amazon Feedback Score

This is the culmination of all the feedback that a seller has received from customers and is grouped by the last 30 days, 90 days and 365 days. The most recent feedback has the greatest effect on the Buy Box. In the below example, the feedback score was 93%, giving the seller 4.7 stars out of 5.

 

a maximum of 5 stars.


Customer Response Time

While initially believed to have little effect on the Buy Box, it is now evident that Customer Response Time plays a part in determining the Buy Box share.


Amazon looks at this metric in two ways. First, it checks the average response time for the last 7, 30 and 90 days, and compares these times to competing sellers. It then also creates four

brackets for messages received in these time periods, and groups them by their reply times as follows:


• Messages replied to within 12 hours
• Messages replied to within 24 hours
• Messages replied to after 24 hours
• Messages never replied to


Amazon Feedback Count

This is the total number of buyers that have given the seller feedback. This metric has a dual purpose. Firstly, it is used to accurately weigh the Feedback Score between sellers with a long history and a lot of feedback, and newer sellers with a short history and less feedback.


It is also considered a key metric in and of itself, and sellers with a high score are more likely to win the Buy Box over a seller with a low score, all other metrics being equal.


Inventory Depth and Sales Volume

Amazon prefers to give the Buy Box to sellers who have enough inventory to deal with the increased demand that the Buy Box may create. For that reason, sellers with a larger current inventory, consistent sales, and a strong stock history may be granted a greater
Buy Box share.


The strength of the stock history is determined by how much time in the last 30 and 90 days the seller has been out of stock of this item. However, historical stock amounts do not seem to be taken into account. Even if a seller maintains a low stock level, they will be preferred over a perfectly equal competitive seller who has big fluctuations in stock quantity and frequently goes out of stock.

Amazon Cancellation and Refund Rate

This is the number of orders cancelled by the seller pre-fulfillment, and the number of orders refunded to the customer post-fulfillment. While a positive score does not have a strong impact on the Buy Box share, a pre-fulfillment Cancellation Rate greater than 2.5% will
have a strong negative effect.


Amazon Seller Rating

The Seller Rating metric, that was an overall score of customer experience related to each seller, has recently been removed from all Seller Central accounts.


It did have a high impact on the Buy Box but is no longer relevant and therefore has no impact on a seller’s Buy Box share.

Contact PDMG today for more information!

AMAZON FBA MANAGEMENT AND CONSULTING: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, San antonio tx, pHOENIX az


 

Moving from Wordpress to the Shopify Ecommerce Platform - Charleston South Carolina

WordPress or Shopify - Ecommerce Development Company Charleston - South Carolina

At Palmetto Digital Marketing Group we offer digital marketing, web design and eCommerce management services to companies who want to be found on the web.  Think of us as the digital marketing extension of your company. In this feature we are going to outline why we see many ecommerce websites on wordpress moving to turnkey ecommerce platforms like Shopify or Bigcommerce.

Let's review...

What is Wordpress

WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.

 

and...

What is Shopify

Shopify is a complete ecommerce solution that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse.

 

Wordpess for Ecommerce

Can you use Wordpress for Ecommerce? Yes, absolutely.  Do I recommend it? No. While the security of WordPress (and some of the plugins that enable e-commerce functionality) is good enough, there are more things to consider than just the security. With WordPress (and subsequently WooCommerce or any other e-commerce plugin), you handle everything — including every technical detail — that happens with your website. If you build your your e-commerce site with WordPress, it’ll be yours to take care of. The plugins and themes you use will be secure, but there’s a large part of maintenance that you need to take care of (or you need to appoint someone to do so).

Plugins Need Updating

WP plugins need updating. If you don't keep plugins updated, the store can be susceptible to virus or have breakage points. 

 

Web Speed/content dowloading

I have found that web download speeds on hosting networks can be slow, especially if you have large images, numerous images or 1000's of web images.  

 

Secure Checkout/SSL

SSL certificates, or HTTPS, ensures that the data transferred is secure and encrypted. This is not enabled by default on any website, the website administrator has to obtain this certificate so that the data users enter on the e-commerce site is encrypted and secure. This ensures safety of the user’s data as well as earns customer’s trust because they know their online shopping is safe and secure.

 

Payment Gateway

Most established e-commerce websites, both WordPress-based and dedicated solutions, use third-party payment gateways such as PayPal. This ensures that the credit card information or other sensitive credentials pass through high security to the payment gateway. With Wordpress this is an additional effort, cost and development feature.

 

Why Shopify Ecommerce Platform

Great UX/UI... out of the Box


Shopify is very clear who its customer is and if you are the type of business that fits its customer profile you are going to love Shopify much more than any other self-hosted ecommerce platform for the better user experience.



 More economical when starting an ecommeRce business


1 year subscription at the lowest tier is about $348 USD including cloud hosting and customer support. Technically, if you use open-source ecommerce alternatives, you only pay for hosting which can be as low as USD$80 per annum since the software is free, but to get up to par with Shopify stores, you probably need some professional help setting it up. This can go up to thousands of dollars.



 Awesome app integrations with SaaS services with numerous 3rd Parties

 

SaaS ecommerce service companies love Shopify because they have a customer base that is familiar with paying for services monthly. That's why you'll most probably always find whatever innovative new service you need on Shopify first before anywhere else, and some of them offer very good free plans. Conversely, SaaS companies don't really like platforms like woocommerce or opencart because... the people who use them don't really pay monthly subscription. So a lot of really convenient services are not integrated on these platforms.



End to end service integration


Great templates - oh yes! Blog marketing? check. Shopping cart - check. Payment gateway - check. Inventory management - check. Printing address label - check. Shipping & Courier integration - check. The workflow for Shopify is so convenient it just works with a bit of tweaking out of the box. In comparison, none of its open source peers (ie wordpress) could provide this kind of convenience without some rather extensive customization.



Security & Reliability - Love it! 


Shopify is a global hosted service, meaning they have people monitoring their network 24/7 for any attacks and they can help you deal with any problems that arise. In addition, their add-ons generally have a certain standard and will not pose the risk of giving you trojans or viruses or other monkey business. Plus, you can opt for SSL or even PCI compliance to accept credit cards and store sensitive information without having to know the technical details of how it works.

Open source alternatives CAN get this level of security & reliability, but not without paying a premium for managed hosting  from Go Daddy



Better loading speed


Shopify has the advantage of being a globally hosted solution with strong infrastructure. This means they can load the website much faster for you because they optimized their hardware and software. In comparison, third party open-source solutions like Wordpress need quite a bit of work to catch up to this kind of speed. The speed difference can be anywhere from milliseconds to seconds, so could be potentially quite noticeable and hurt website conversion rates

 

Net net, wordpress is great for creating beautiful website, that relay content. The platform is amazing and super flexible, good for ecommerce, not so much.

 

Net net shopify is an extremely powerful and popular ecommerce platform. The themes are easy to use and the platforms capabilities are endless for shopify. Customization is very difficult unless you are the theme developer or highley skilled  designer. 

Contact PDMG if you are in need of Shopify Website Design and Management, this is at the core of our business. 

ECOMMERCE WEBSITE DESIGN AND STORE MANAGEMENT: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

Bigcommerce Partner South Carolina - Palmetto Digital Marketing Group

Palmetto Digital Marketing Group is now part of the Bigcommerce family.


We’re very excited to announce that we’ve officially joined forces with Bigcommerce:  to offer you the best e-­‐commerce experience available. As part of the Bigcommerce Partner Program, we’ll now be building retail sites on the fastest growing e‐commerce platform in the world. Why did we partner with Bigcommerce? They make it easy for us to build beautiful, effective e-­‐commerce sites that are optimized for SEO. And their built-­‐in tools make it easy for you to manage and market your store once it’s built. We’ll also have more opportunities to showcase our clients’ sites across the Bigcommerce network.
And speaking of our work, have you seen some of our latest designs? Check these out:

Our Recent Ecommerce Website Builds

Bikini Ready Lifestyles - Bigcommerce Site

Living the Bikini Ready lifestyle means that your body doesn’t hold you back from anything. Looking great on the outside depends a lot on what you’re putting inside. Bikini Ready products use natural ingredients so you can both look good and feel good.

SlimTrim - Bigcommerce Site

To help you win the weight loss battle, we developed SlimTrim – a safe diet supplement – specially formulated to work with your healthy diet and exercise program to produce the weight loss results you want!

SlimTrim is the only all-inclusive formula that features Acai, Resveratrol, Green Tea and other leading diet ingredients in one pill! It is specifically made to work for you.

Om Essentials - BigCommerce Store

The zen in your diet is here: OmEssentials, a comprehensive line of supplements specifically formulated by board certified nutritionists, supports your practice and ensures that yoga isn't your only ally in whole body performance. Each supplement is made using the highest quality ingredients to support your goals for holistic health and provide the necessary foundation for each of your systems to work their best. In addition, the OmEssentials website provides instructional videos and images to give valuable support on your yogic journey.

 

omlogo_1443634174__16566.png


Valeo Nutrition - Shopify site

We started Valeo Nutrition so that we could offer the highest quality, safe, and efficacious supplement formulations at a reasonable price.  We’ve grown with the health and wellness industry, and fully believe in what we’re providing.  We’d never offer a product we wouldn’t take ourselves!

 



We couldn’t be more excited to partner with Bigcommerce! We expect a long, happy relationship
together.

BigCommerce website design and store management: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

The Palmetto Digital Marketing Group offers Digital Marketing Services, Ecommerce Consulting and Search Engine Optimization Services throughout Charleston SC and the low country. We are a local company who wants to concentrate on working with local companies.  We are excited to engage with companies throughout the region, give us a call today to find out how we can help you!

Shopify Ecommerce Store and Website Design

Shopify Website Design for Businesses - Charleston SC

Let Palmetto DIgital Marketing Group of Charleston South Carolina build your next Shopify store for your business! We can build your store in days not weeks. 

How Shopify Does design

One of Shopify’s greatest selling points is its ease of use.  We really like Shopify’s selection of themes too! In our opinion, they are turnkey and designed to perform right outside the box. Shopify comes with 11+ different free design templates, each of which is mobile responsive, and has a variety of different coloring options.  All of these templates have a fashionably sleek and clean aesthetic which makes it perfect for modern, forward-thinking websites.  Shopify then also features 75+ additional themes that run anywhere between $100- $185.  Shopify’s designs are NOT created by Shopify; but rather through 3rd party design firms and are outsourced to professional web designers. This keeps their themes up-to–date with cutting edge functionality.

Shopify Ecommerce Platform at a High Level

  •  Costs starting at $14 / month for 100 SKUs with a 1% transaction fee 
  • Fully Hosted solution 
  • Support available from Shopify’s support team 
  • Extensions and add-ons available from Shopify App Store 
  • Not an ideal blogging platform - consider WordPress for Blogging
  • Large selection of good themes to choose from, some free, most are paid 
  • Developer works with Liquid, a template processing language 
  • Ideal for small to medium sized businesses (not idea for Enterprise Ecommerce Platforms of Businesses that sell more than $10MM.)

Shopify's Pricing

Shopify Pricing

 

 How Shopify Helps Small Business Sell Online

Out of the box you can sell on Shopify with ease.  However many store owners and businesses elect to install apps to make the most of the platform.  Shopify offers dozens and dozens of free app options. From the very start Shopify allows you to download free apps to enable you to sell your product online:

  • Create discount codes
  • Offer gift cards (on Professional and Unlimited)
  • Install cart recovery systems (on Professional and Unlimited)
  • Include individual product reviews
  • Amend shipping options
  • Sell on Facebook
  • Import products using CSV files
  • List different product variations
  • Print orders

These free features, include CSV uploads, shipping fulfilment options and Facebook storefront selling will set you back up to $750+ to get started on WooCommerce.

Aside from the basic options, there are hundreds of different features that can be installed from the Shopify App Store. 

Shopify and SEO, What You Need to Know

Shopify may not be as good as WordPress when it comes to blog effectiveness, however, creating blog content on Shopify is easy and very effective. Not to mention visually pleasing.   Shopify also allows store owners to implement basic SEO practices like meta information and site copy with ease.  Net net, as long as your site is creating genuine and unique content,  your store will be able to take advantage of SEO best practices.  Another benefit of Shopify's SEO use is the fact that Shopify has developers that use some of the cleanest code out there, which also incorporates a natural linking structure. This in turn creates a great user experience and hopefully will enhance your store's visibility in search engine rankings.

Shopify's Customer Support

 

One of the most important aspects of any customer relationship is support. Problems will occur, when they do you are going to want to contact your service provider. Shopify makes this easy!  Shopify is mainly an all-in-one solution, you will never have headaches scrambling for help when you need it. Everything is all centralized within one system. With platforms like Woocommerce you will need to identify the causes of the problem and then contact your developer to ensure that you don't break any of the function within your store. 

Like what you hear? Are you looking for a company to design your shopify store and manage your ecommerce strategy?  Consider contacting Palmetto Digital Marketing Group today. 

SHOPIFY ECOMMERCE STORE AND WEBSITE DESIGN, WEB DESIGN, WORDPRESS WEBSITE DESIGN: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

 

Wordpress Ecommerce Website for RuffCut Fitness - Charleston SC

Wordpress Ecommerce Website Design for Fitness Store 

Palmetto Digital Marketing Group, a digital marketing, ecommerce consulting and website design firm recently designed an ecommerce store for Ruff Cut Fitness. We are very excited about this project launch. We worked very closely with the leadership team at Ruff Cut Fitness these past 2 months to bring this site and brand to life. The site was designed and  built on wordpress and has ecommerce functionality.  The site offers cutting edge design and is fully responsive for mobile.  As of now the website will be selling 20 items and a downloadable ebook.  

About Ruffcut Fitness: leading supplier of workout products and revolutionary ebooK, Body by Murph.  

Body by Murph is for every person who wants to get into shape and stay in shape, period.  It’s designed for people with busy lives and busy schedules, for those who don’t want to or simply can’t spend all day at a gym to achieve their fitness needs. It is written for anyone who wants a healthier lifestyle, but is frustrated, confused, or simply intimidated by the millions upon millions of workout books already out there.

We’ve tried to make this book as simple as possible. By using the Body by Murph workout calendar, you have the ability to customize your own workouts. Just pick what you want to do, follow the schedule, select your daily workout, and get moving. You’re in control from start to finish.

Ecommerce website Design Company: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC & SAVANNAH GA

The Palmetto Digital Marketing Group is a Ecommerce Website Design Company that works with clients throughout the lowcountry. We are a local company who wants to concentrate on working with local companies.  We are excited to engage with companies throughout the region, give us a call today to find out how we can help you!


The Best SEO Company in Charleston SC

Palmetto Digital Marketing Group of Charleston SC is a top-notch SEO consulting company.  We  get results for everyone of our valued local SEO clients. Scroll down to see our SEO results for PDMG. 

Local SEO Results

Our SEO consultants understand the local SEO landscape and understand what it takes to get the best local results. If you run a business with a physical location - a restaurant, store, office, or offer services to a particular service area (i.e. construction services or plumbers), we can help!

SEO Keyword Research

We use the best tools to research what terms to use to optimize your web page. We work with you to outline 3 to 6 topic buckets that you feel are most critical to your business. We then use these topic buckets to generate small but valuable keyword lists. We then concentrate on optimizing the most productive keywords.  .

SEO Content Generation 

We specialize in generating 5 primary types of web content for our valued clients:

Product Pages

These are the most important pages for any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page. Product pages are also vital for converting customers.  

Website PAGES 

 These are the most important pages of the website. They help relay information to your website visitors and are great for fine-tuning your search optimization practices.  

SEO Blog Posts   

We specialize in creating blog content for your website. A blog is one of the best ways to create SEO content. A SEO Blog also tells Google that you are consistently creating content, which is a good thing. We can create blog posts to engage readers and to attract links to your website (added bonus!). This practice is vital to your website and a great way to build some authority for your site. 

Articles & resources

We specialize in creating a news article, online interview, or feature spotlight for your website. Creating news articles and resources are perfect for adding content to online publications or magazine content style websites. 

Content topical Lists

We love building content list. They are great for SEO and are a sure way to impress potential customers that you are an authority and knowledgeable.  List examples could be the top ten best restaurants in Charleston SC or top 20 destination wedding resorts. They are also great for posting on social media outlets. 

yoast seo tool training

We are experts at optimizing websites. We also offer each client the option to have training on the Yoast SEO tool

SEO Company with Proven Results 

Our company get results and we can prove it. Palmetto DIgital Marketing Group is a highly regarded SEO Company in Charleston SC. We also specialize Wordpress and Shopify Website Design, Ecommerce Consulting, Amazon Seller Central Management and Social Media Consulting. Guess what - we rank on the first page for each keyword, see our report. Click image below.

  Our SEO rankings brings up dozens of leads a month

Our SEO rankings brings up dozens of leads a month

  SEO helps your website become an inbound marketing machine

SEO helps your website become an inbound marketing machine

seo company with results

 

SEO Company: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

The Palmetto Digital Marketing Group is a SEO Company that works with clients throughout the lowcountry. We are a local company who wants to concentrate on working with local companies.  We are excited to engage with companies throughout the region, give us a call today to find out how we can help you!

 

 

List of Social Media Strategies That Work

WHAT IS SOCIAL MEDIA

Is a term used to describe a variety of internet based platforms, applications and technologies that enable people to interact "socially" with one another online. Examples of social media sites and applications include FacebookYouTube,  Google Plus,Twitter, LinkedIn, website blogs or forums and other sites that have content based on user participation and user-generated content (UGC).

 

DEFINING SOCIAL MEDIA OBJECTIVES:

One of the primary objectives for implementing social media strategies is to assist marketing teams in implementing and executing social media marketing strategies. This entails creating social media marketing planning, content distribution, calendars, social communications and social media reporting analytics. 

 

WHY SPEND TIME WITH SOCIAL MEDIA:

Social media and technology in general is a growing component of everyday life and society. Information is relayed non-stop, much through social media. Today’s businesses understand that social media platforms are used by consumers as a tool to instill trust, create engagement strategies, create conversations, and ultimately drive brand-awareness.   

 

SOCIAL MEDIA PLATFORMS:

When starting a social media program Palmetto Digital Marketing Group of Charleston SC,  recommends that organizations use these following social media platforms for promoting your business: Facebook and Facebook Ads (testing), Twitter, Pinterest, Instagram and Google Plus. 

 

A lIST SOCIAL MEDIA STRATEGIES THAT REALLY WORK:

We recommend using the following tried and tested social media content messaging strategies:

CONTENT REPURPOSING –

Using content that your organization has already created and spreading this content to as wide an audience as possible. Hint, is there any written content that can be morphed into a video or a fantastic image that could be tweeted.  Repurposing email marketing content is always effective if an organization uses email as a marketing tool.

 

LET FANS TELL YOU WHAT THEY WANT BY READING THEIR REPLIES AND COMMENTS

These ideas can lead to a blog post or even a change in policy.  However, make sure the content you produce references a social topic from the social media platforms, this earns you added trust. 

 

SEND YOUR BEST REVIEWS OUT

This is a great way to distribute 3rd party content that promotes your brand.  It allows you to put a focus on the fans, it’s promoting them and your brand at the same time, which is a win.

 

HAVE A DISCUSSION THAT ISN'T TOO SERIOUS

Stay away from politics or touchy subjects.  However creating dialogues within your social community is not only acceptable but can be AWESOME! Let’s create an example right now. Imagine if you asked your fans this question:

When planning travel accommodations do you book your hotels on the hotel corporate website or a 3rd party booking site?

Be sure to ask for feedback.   A conversation has now been started. You have the opportunity to both interact with and inform your consumer.  Best of all you have an opportunity to learn from them!

 

CREATE “DID YOU KNOW” OR INFORMATIVE LISTS THAT ARE RELEVANT TO YOUR INDUSTRY

We are big fans of top 10 list. The possibilities are endless and social media fans eat them up! Just be sure to put logical arguments behind your choices, this makes it even more fun.  

 

STAY CURRENT ON NEWS AND POP CULTURE

We cannot stress this enough, social media is about what’s happening right now (except on Throwback Thursday – ha ha!)

 

STAY POSITIVE NO MATTER WHAT

We’ve seen where going negative has created firestorms on social media. As a general rule, keep the conversation positive and urge angry customers to call customer service vs. having it escalate on social media.

 

GIVE THEM A BEHIND THE SCENES LOOK INTO YOUR BUSINESS

This is always a good idea and often times creates a bond with your fans.  Functions and special events can provide a chance to create content that is shareable, personal and engaging.

 

BE REAL AND RELEVANT, THINK EMBRACE SOCIAL MEDIA

Social media allows companies to show their human side.  It creates a dialogue between you and your consumer. It’s more personal and resonates better than traditional marketing methods.

 

BRAINSTORM INTERNALLY

The best ideas come from those who are closest to the business.  Have a working lunch and brainstorm for ideas to use in social media. Or better yet, have everyone share social media ideas or strategies that impressed them from other companies.

 

SOCIAL MEDIA SCHEDULING:

PDMG recommends posting on average 2 to 3 times per week.  We also urge posting on special holidays, as this usually resonates well.  Lastly, special news events also are great social media messaging catalyst..

 

SOCIAL MEDIA ANALYTICS:

Companies should be analyzing monthly reports via Google Analytics to report growth and consumer interaction. We will also use 3rd party reporting when available.   

 

SOCIAL MEDIA CONSULTING MANAGEMENT: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

The Palmetto Digital Marketing Group offers Social Media consulting and social media management  throughout the lowcountry. We are a local company who wants to concentrate on working with local companies.  We are excited to engage with companies throughout the region, contact us today to find out how we can help you!

Amazon FBA Seller Central Product Setup Help and Services

Palmetto Digital Marketing Group a Charleston South Carolina based digital marketing and ecommerce consulting firm specializes in helping businesses and entrepreneurs alike set up Amazon Seller Central accounts and help them list their products on Amazon FBA (Fulfillment by Amazon). 

 

Amazon Seller Central Store Setup

We specialize in setting up Amazon seller central storefronts for small businesses who desire to sell on Amazon. What is Amazon Seller Central? Amazon Seller Central is: a website platform you use to view and manage your orders that use Checkout by Amazon. With Seller Central, you can do the following:

Amazon Seller Central Services and Management
  • Manage your orders: View, ship-confirm, cancel, or refund your orders from one set of pages. You can even get text reports of your orders, and can upload shipping confirmation information to help speed up your payments.

  • Integrate your website: Set up simple Checkout buttons that let customers make a quick purchase, or integrate your shopping cart with our order processing to automate your system.

  • View reports about your performance: See reports about your sales performance, your payments, customer feedback, and even schedule order reports for convenient times.

  • Set up your account: Set your customer-facing information, including your logo and policies. Tell your customers about your returns and refunds policies. Set up simple shipping and tax rates. Create and use promotions with automatic discounts applied at checkout. Help customers return gracefully to your site by providing URLs for successful and abandoned payment transactions.

 

Advantages of Amazon Seller Central Services

  • Anyone can sell
  • Quick payment
  • More control over inventory and prices
  • Doesn’t allow A+ content
  • Potential for higher margins
  • Control over listings & inventory shipments

As a Amazon marketplace seller, you have different options for managing your Amazon storefront. Amazon has a pay-as-you-go system for individual sellers as well as a pro merchant option for high-volume sellers. Pro merchant sellers can also choose Fulfillment by Amazon (FBA) whereby Amazon takes care of shipping, customer service, and returns.

 

Amazon Product Listings Services

Once we set up your Amazon Seller Central account. The next step is to load your products into Amazon.com.  Selling your products on Amazon.com has never been easier.  If you use our services in listing your product/s, we will work to:

Amazon Product Listings Services
  • SET UP AMAZON UPCS AND ASN'S

  • Load Your Product Images Correctly

  • Setup and Load Amazon Shipping Rates

  • Input Country of Origin

  • Add additional Product Specs

  • Write Compelling Descriptive product Copy and Bullet Points

  • Set Up Keywords so Consumers Find You 

  • and MUCH more

 

Amazon FBA or FULFILLMENT by Amazon Set up services

Now that your Amazon Seller Central Storefront is set up and you have loaded your products into Amazon; a critical decesion must be determined by the business. Do you send your products to Amazon so they can fulfill your products? This is not an easy decesion to make. However, more and more of our clients have opted to let Amazon fulfill their products.  Here's some insight into why sellers let Amazon fulfill their products. 

 

What is Amazon FBA

"With Fulfillment by Amazon (FBA) you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products. Best of all, FBA can help you scale your business and reach more customers—in a 2014 survey, 71% of FBA respondents reported that their unit sales increased on Amazon.com more than 20% since joining FBA." (Amazon.com)
 

AMAZON FBA Pros

 

Amazon FBA pros
  • Ability to Sell on Amazon Prime
  • Ability to Win the Amazon Buy Box (FBA is tiebreaker and wins!)
  • Ability to leverage all Amazon's Fulfillment Technologies
  • Full Access to Amazon Shipping, Returns and Customer Service Capabilities
  • Higher Volume of Sales
  • Customers Usually Pay More for the Same Product (we call this the Amazon trust factor!)

 

 

AMAZON FBA Cons

 

  • Inventory Transparency Issues
  • Additional Per Sale Cost to Small Business or Entrepreneur
  • Significant Upfront Cost - has you need to buy and ship product to Amazon without guarantee of sale

 

Amazon Seller Central Store and product set up services: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

The Palmetto Digital Marketing Group offers Amazon Seller Central store and product services throughout the low-country. We are a local company who wants to concentrate on working with local companies.  We are excited to engage with companies throughout the region, give us a call today to find out how we can help you!

 

 

 

BigCommerce Ecommerce Website Design and Management

In this article Palmetto Digital Marketing Group, a Charleston South Carolina ecommerce consulting & digital marketing company that specializes in designing ecommerce websites on the BigCommerce Platform is going to outline what we appreciate most about BigCommerce.  Overall we really like this ecommerce platform, and will talk in depth about the components that we find most suitable for SMB (Small to Medium Size Business ) owners who want to sell online.  

 

What is BigCommerce?

BigCommerce is an all-in-one ecommerce platform, that's feature-rich and that allows even the most novice of user to create a fully functional online store and sell both physical and digital products online.  BigCommerce, as an ecommerce platform offers extreme flexibility and functionality. This platform offers many features and apps which enable your business to be positioned to sell better on the web.    Utilizing an easy to use interface, online retailers can publish products in seconds, accept credit cards, use multiple shipping methods, run effective marketing campaigns and more. BigCommerce as a platform was built to support search engine optimization features such as search engine friendly links, effective use of heading tags, alt tags and per product and per page title tags. Essential applications range from analytic package plugins to order fulfillment programs, and many are free!  With over 95,000 live sites currently using the Bigcommerce system for selling items and processing payments online, there’s proof that Bigcommerce provides a viable and powerful interface for your ecommerce needs. While there are several competing ecommerce platforms in the market; we really like what the BigCommerce platform offers in term of functionality and usability - for the cost.

 

 

Why Use BigCommerce to run your ecommerce store

 

Bigcommerce Platform Features

The features provided within the  BigCommerce ecommerce platform start with it's website builder, which allows for beautiful, responsive website design, without knowing much about web design. However, we've determined that the website builder offers a very limited style editor, so basic knowledge of HTML and CSS is necessary. If you want to make modifications will need to jump into the code base.  However, adding products to your webstore is seamless and pretty straightforward. In addition, the platform offers dozens of tools that help you build your store in a matter of days not weeks!  This is a huge plus in our opinion.  Bigcommerce is certainly worth a hard look. 

 

bigcommerce offers Responsive Design Templates

BigCommerce offers several dozen ecommerce store templates (and many of them are free, wow!). Most of them are highly responsive for mobile browsing, which is critical to the success for any business selling online. The template selection does offer both free and premium themes. We've determined that the free templates are pretty basic, so spending a few bucks on a premium theme may be the way to go.  Most themes are designed by BigCommerce, but some are designed by 3rd parties.  Best of all the themes are categorized by industry or vertical.  Regardless of your business vertical, finding a theme to best suite your brand message strategy is easy! 

 

Choose from many bigcommerce themes

 

bigcommerce_themes

 

 

 

Ease of Use - bigcommerce platform

When choosing an ecommerce platform, business owners and store managers need to think strategically and must be positioned to manage their ecommerce platform on their own,  BigCommerce allows for this specifically!  Business owners don't need to have backgrounds in web design or web development to run a BigCommerce store. However, choosing a partner like Palmetto Digital Marketing Group  to build your store and manage your ecommerce store will be most efficient.  We've learned that business owners need to focus on running their business.  Net, Net - BigCommerce is easy to use and will allow proactive business owners to navigate and work the backend system (if needed!)

 

BigCommerce is easy to use

Bigcommerceeditor

 

 

BigCommerce Pricing

Bigcommerce's pricing is high compared to shopify or squarespace. But the features listed below help define why.

Bigcommerce offers only three pricing plans:

  • Standard: $29.95 per month (basic plan)

    • Unlimited Products

    • Unlimited Storage

    • Unlimited Bandwidth

    • Accept Credit Cards & PayPal

    • 1.5% Transaction Fee

  • Plus: $79.95 per month (this is for SMB sized business or start-ups. This plan offers a wide range of features and for the price is a solid option)

    • No Transaction Fees

    • Real-Time Carrier Shipping

    • Best-In-Class Payment Providers

    • Abandoned Cart Saver

    • Omni-Channel Sales Tools

    • Advanced Customer Segmentation

    • Checkout Hosted on Your Domain

  • Enterprise: pricing varies, depending on your business requirements (this is for larger scale business, who are well funded and well supported from a staffing perspective. This plan offers the most features.)

    • Setup & Data Migration

    • Priority Support Available

    • Dedicated Account Management Available

    • Advanced Reporting Tools

    • Product Filtering (Faceted Search)

    • Google Trusted Stores

    • Dedicated SSL & IP Address

    • Maximize SEO with site-wide HTTPS

    • Uptime SLA Available

 

 

Bigcommerce customer service & Support

We love Bigcommerce's customer support. We cannot tell you how many times we've called the support team with questions about store setup, custom theme design, website migration or ecommerce platform functionality.  The support team is both knowledgeable and assertive.  They are proactive in providing the best customer support possible. Plus support is free and runs 24 hours a day.   In our eyes having 24/7 access to their support team is an insurance policy that we often use, and business owners will embrace their support features. 

bigcommercesupport

 

Needs expert advice about building your BigCommerce Store, contact us

 

 

BigCommerce ecommerce WEBstore design and management company: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ

 

 

The Palmetto Digital Marketing Group offers BigCommerce Website Design Services throughout the Charleston South Carolina Area.. We are a local company who wants to concentrate on working with local companies.  We are excited to engage with companies throughout the region, give us a call today to find out how we can help you!

 

 

 

GOOGLE MOBILE ALGORITHM UPDATE APRIL 21ST 2015

GOOGLE MOBILE ALGORITHM UPDATE APRIL 21ST 2015

Greetings website owners! PDMG wants to take this opportunity to inform you about an important Google Algorithm update which is scheduled in late April 2015.  This update could greatly impact your SEO results. I've laid out the specifics below. 

_________________________________________________________________________________________________________________________

GOOGLE MOBILE ALGORITHM UPDATE APRIL 21ST 2015

3/3/2015 - MEMO TO ALL WEBSITE OWNERS AND WEBSITE DEVELOPERS

Google will be introducing a significant algorithm update using mobile-friendly factors in its mobile search results starting on April 21, 2015, and it will rank mobile apps participating in App Indexing for signed-in users better in the mobile search results starting this week.

WHAT DOES THIS MEAN IN SIMPLE TERMS FOR YOU AND YOUR BUSINESS?

1. The Algorithm update will label your web property as mobile friendly or NON mobile friendly. It will be using this label as a SEO ranking factor as it relates to mobile search.

2. If Google identifies a specific web property as NON mobile – there’s a very good chance the web property will rank lower in mobile search results (this includes tablets!).  Why is this important? If the web property ranks lower in the SERP’s, the web property “can” lose potential web traffic and potential revenue.

3. If your web property uses web apps, Google also noted that your web apps should be indexed though App Indexing.  This will allow your site to rank higher in the mobile search results.

Editors Notes:

To prepare contact a SEO consultant or SEO Consulting Company.  In addition, you can use Google’s mobile usability reports and the mobile friendly testing tool. You can also see Google’s mobile guidelines.

If your web property is not mobile friendly – now is a good time to start the process to ensure that your web property is mobile friendly so you don’t lose SEO market-share.

There’s a slight change that this algorithm update may impact normal SEO rankings. However this has not been flushed out yet.

Best Regards,

Palmetto Digital Marketing Group

Using Adjectives and Keyword Synonyms in Your Page Titles to Drive More SEO Traffic

Palmetto Digital Marketing Group offers SEO Consulting Services & more to companies throughout the lowcountry, including Charleston SC,  North Charleston SC, Savannah GA, Myrtle Beach SC & Columbia SC regions.

How to Drive More SEO Traffic by Using Adjectives and Synonyms within your Page Titles

Recently we've noticed a vast amount of traffic coming from keyword synonyms that stemmed from our blog page titles. Digging deeper we noticed that it was our use of adjectives within our page titles that initiated our increased SEO traffic. How so? 

Let's take this example: one of our blog page titles "Affordable & Low Cost Wordpress Website Design." This is a page that we created within our blog.  Notice that we use adjectives "affordable" and "low cost" within the page title in describing the page content. Using this exact practice will allow us to target cost-conscience clients in need of wordpress website design, clients that want wordpress website design at a price that doesn't break the budget. 

When we do a keyword search for "Affordable Wordpress Website Design Charleston SC" we rank  #1 in the SERP's:

When we do a keyword search for "Low Cost"  Wordpress Website Design Charleston SC" we rank  #1 in the SERP's:

When we do a keyword search for "Inexpensive Wordpress Website Design Charleston SC" we rank  #2 in the SERP's (note: this is a synonym):

When we do a keyword search for "Reasonable Wordpress Website Design Charleston SC" we rank  #1 in the SERP's (note: this is a synonym):

When we do a keyword search for "Cheap Wordpress Website Design Charleston SC" we rank  #5 in the SERP's (note: this is a synonym):

So you can clearly see by the examples provided directly above, both adjectives and synonyms drive SEO traffic, incorporating this as a best practice when naming your website pages is advised, and our group can help you formulate a strategy!

 

What are Synonyms?

Synonyms are different words that mean the same thing. The primary factor is the meaning, since many terms used as synonyms actually have slightly different meanings. 

 

Why are Synonyms Important & How Does Google Interpret Similar Synonyms?

Google search algorithms will display search results for both exact and similar matching synonyms within your web page content.  What does this mean?  Google's current algorithm understands that many synonyms correlate with both the web page content and users search intent and will serve pages based off of search queries. 

 

 

How to Effectively Use Synonyms to Your Advantage?

As with everything about SEO, the proper use of synonyms demands good research, and understanding how to place and utilize keywords within your page content. This is where a solid SEO manager or SEO Consultant comes into the picture. If you have any questions about the content provided directly above or want to engage our group for SEO Consulting Services, please contact us today! 

At Palmetto Digital Marketing Group we offer digital marketing, web design and eCommerce management services to companies throughout the lowcountry, including Charleston SC,  North Charleston SC, Savannah GA, Myrtle Beach SC & Columbia SC regions. Think of us as the digital marketing extension of your company. Our motto is "we do digital, so you don't have too."