Web & Google Analytics Management & Consulting
If you're not using website data and trends to make critical decisions for your organization, you're not fully leveraging the power of web analytics. We specialize in setting up, analyzing, the collection, measurement and reporting of web data through Google Analytics. Best of all, Google Analytics is free! We can set up a handful of essential analytic reporting documents that will provide critical insights into your organizations web property. Contact Palmetto Digital Marketing Group today and start using your website data to your advantage.
Google Analytics Event Tracking Specialist
About using events to track how users interact with your site or app.
"Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a Flash-driven menu system. This is accomplished by attaching the method call to the particular UI element you want to track. When used this way, all user activity on such elements is calculated and displayed as Events in the Analytics reporting interface. Additionally, pageview calculations are unaffected by user activity tracked using the Event Tracking method. Finally, Event Tracking employs an object-oriented model that you can use to collect and classify different types of interaction with your web page objects."
GOOGLE ANALYTICS Goal setup specialist
About using goals to track how users interact with your site or app.
"Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of Goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site)."
Defining goals in Google Analytics is a fundamental component of any digital analytics measurement strategy. When site owners set up properly configured Goals; this allows Google Analytics to provide website owners with both critical and actionable information. For example you can examine the number of conversions and the conversion rate for your site or app. Without critical information revealed by Google Analytics, it's almost impossible to evaluate the effectiveness of your website or application, in addition to marketing campaign effectiveness.
Specializing in these Web & Google Analytics Management Areas
- Analytic Account Set Up
- Reporting Templates
- KPI Analysis
- Data Benchmarking
- Goals Setup
- Data Presentation
- Data Translation
- Custom Reports
- Tag Management
- Events Management
More About Web Analytics
We are providing a few resources to help you get a better understanding of web analytics and why web analytics is so critical. Kiss Metrics provides a great general overview of web analytic principals here. We really respect the content and information that Kiss Metrics produces. Another great resource for keeping up to date with analytic trends is the analytics blog spot.
Web & Google Analytic Management & Consulting: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ
The Palmetto Digital Marketing Group offers web & Google analytic management & consulting throughout the lowcountry. We are a local company who wants to concentrate on working with local companies. We are excited to engage with companies throughout the region, give us a call today to find out how we can help you!